business development marketing toolkit - indiana … · 2015-02-13 · business development...

Business Development MARKETING TOOLKIT

Inbound marketing tools and tactics for sales teams.

PRESENTED BY: MICHAEL REYNOLDS

Michael ReynoldsAbout Michael: • President / CEO of SpinWeb • Cellist • Sushi connoisseur • Tennis player • Marketing/tech nerd • www.spinweb.net • @michaelreynolds

Marketing ToolkitAreas of Focus: • Research • Thought leadership • Maintaining connection

ResearchGathering Intelligence: • Differentiates you from the competition • Gives you more confidence in sales process • Keep you in front of prospects (newsjacking)

Sidekick

LinkedIn

Google Alerts

Thought LeadershipBeing Seen as an Authority: • Differentiates you from the competition • Gives you more confidence in sales process • Can help you get found on search

Blogging

Contribute on LinkedIn

Education via Presentations

Webinars

Target via LinkedIn

Maintaining ConnectionStaying Connected Means: • You stay top of mind • Prospects know you have their interests in mind • Reduce friction • Remain accessible

Discover.ly

LinkedIn as CRM

Marketing Toolkit

Research Thought Leadership Connection

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Business Development MARKETING TOOLKIT

Inbound marketing tools and tactics for sales teams.

PRESENTED BY: MICHAEL REYNOLDS