business economics in a nutshell

Marketing Consulting Solutions Business planBusiness Economics

Mission: provide counseling & marketing solutions to customers and businesses.

Product:designing personalized surveys results analysisoffering customized solutions

Customers: other companies (B2B). Uniqueness: interactive and visually

appealing surveys, which will increase the number of respondents.

Marketing Consulting Solutions Business plan

Mission: provide customized visual solutions for the clients’ individual needs.

Product: illustration, graphic design, animation, video production, image processing and visual effects.

Customers: individuals and businesses.

Uniqueness: the blend between traditional art and modern production technology.

Digital Media Studio Business plan

Marketing Consulting Solutions Opportunity cost

Benefits lost by giving up the Digital Media Studio:working in a creative

environmentdiversity of job opportunities

in the visual industries: game, advertizing, illustration...

capitalizing on the previous experience in fashion design

Digital Media StudioOpportunity cost

Benefits lost by giving up the Marketing Consulting Business:helping others succeed in

their businesscapitalizing on the skills

acquired in Universitybuilding a strong and clear

image of the business market

Comparative opportunity cost

The best choice is where the better professional skills are: in the Marketing Consulting Business.

Minimizing the opportunity cost and maximizing the gain by integrating the creative & visual aspect in the marketing business.

Governmental influence

Taxes: direct (on salary, revenue) indirect (VAT)

Subsidies: financial aids to encourage certain productions or behaviorsEg. subsidies for salary for fresh

graduates

Legal form of the company

Private Limited Company controlled / limited risk:

separation between the company's goods and the personal goods.

relatively simple to expand: the legal form makes it easy to add other business partner(s).

Financing methods

At start-up:Personal savings usedNo outside financial sources

required

Over time: issuance of company shares

Market structure

Monopolistic competition market:big number of similar firms, of

relative small sizefinancially easy to enter the

market similar products exist on the

market, but our product uses a different approach

the existing companies have some control over the market price

Break-even Point (BEP)

BEP = 49 units (= hours)

Break-even Profit Point (BEPP)

Profit = 1000$BEPP = 111 units (= hours)

Thank You!