business exchange at siia netgain 2009

Social Media for Business Professionals

Christopher Tse

Senior Director of Innovation

BusinessWeek Digital

May 5, 2009

Media Landscape

Radio

SMS Internet

Billboards

Email

Podcasts

Gaming

Groups

TV

Magazines

Video

Instant Messaging

Mobile

Blogs

Media On Demand

Newspapers

Plus Social Media

Online

Billboards

Email

Gaming

TV

Magazines

YouTube

Instant Messaging

Mobile

Blogs

Media On Demand

Newspapers

RadioProfessional networking

Twitter

Mobile

Search Social Graph

BX is Topical and Social

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BX is Topical and Social

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Focus on Business

Bring in Real People

“Topical”

“Social”

Access articles from 1000s of sources on any business topic

Identify stories and posts have been most useful to other users

Save items for future reference and to signal their importance

Add articles you’ve read or written for other users to access

Example:

Google Books Settlement under Scrutiny by Justice Department

…share your reaction on BX and

Build a network of like-minded business professionals

Promote your personal brand through your BX profile

Business Exchange Facts

1400+topics created since launch in September 2008

30%month-over- month page view growth

5,000+active content contributors, i.e. our “1%”

Winner of minOnline’s Best of the Web Award for Best New Consumer Site of 2009

Data as of April 2009

Christopher Tse

Senior Director of Innovation, BusinessWeek Digital

Email: christopher_tse@businessweek.com

Twitter: @bwbx and @christse

BX Profile: http://bx.businessweek.com/profile/christopher-tse/ctse359/

bx.businessweek.com

users can link their profiles

Join now. It’s free!

Rev 7 – 4/30/2009