business going mobile - planning & designing for mobile

Mobile &Tablet Design

Lisa Cope

The Future Of Mobile

• “Mobile to overtake fixed Internet access by 2014”~ Mary Meeker, 2008 - kpcb.com

FACT: Tablet use exceeded traditional desktops in the first quarter of 2013

Mobile Usage Is Growing

• There Is No Stopping It

Mobile Development

• Mobile is Changing EverythingIncluding the way your website is designed.

FACT: Without a mobile presence you’re losing customers!

Sales

Design Counts

• You Must Plan For Mobile Customers

FACT: You can’t take for granted that customers will access your site from their desktop.

“There are 5x as many cell phones in the worlds as there

are PC’s” ~ Hubspot

Mobile Technologies

• Iphones• Ipads• Ipods

Consumers Are Accessing The Web On Multiple Devices

The list keeps growing!

Bad Design Hurts

• Poor Design Drives Customers Away!

People don’t want to scroll

Customers lost!

Bad Design Kills

They don’t want click for a better experience

They want it now!

Good Design Works

It’s Easy To Navigate

Gives Them What They Want!

Good Design Sells

Provides The Right Information

Makes It Easy To Buy!

Catering Goes Mobile

• They Need To Contact You• Get Directions On The Fly• See What You Have To Offer• Place An Order Fast

From Anywhere - Anytime!

Your Customers Are On The Go

Mobile To The Rescue

A well designed mobile site gives your customers what they want!

And They Like It!

References Bosomworth, D. (2013) Mobile marketing statistics 2013. Retrieved June 29, 2013, from www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/mobile-marketing-statistics

Colwyn, S. (2013) Global Internet Trends - the latest report from Mary Meeker - Smart Insights Digital Marketing Advice. Retrieved June 29, 2013, from www.smartinsights.com/digital-marketing- trategy/ccmary-meeker-2013-internet-trends-in-the-usa

Dawson, A. (2010) Mobile Web Design: Best Practices. Retrieved June 29, 2013, from http://sixrevisions.com/web-development/mobile-web-design-best-practices

eMarketer. (2013) How Mobile Is Shaping Global Digital Behavior - eMarketer. Retrieved June 29, 2013, from www.emarketer.com/Article/How-Mobile-Shaping-Global-Digital-Behavior/1009995 Hubspot. (2012) 50 Mobile Marketing Facts. Retrieved June 29, 2013, from www.slideshare.net/HubSpot/50-mobilefactsdeck62812?from_search=2 Telcom. (2013) WTF Mobile Web. Retrieved June 29, 2013, from http://wtfmobileweb.com/page/2

Vni. (2013) Cisco Visual Networking Index: Global Mobile Data Traffic Forecast Update, 2012–2017. Retrieved June 30, 2013, from www.cisco.com/en/US/solutions/collateral/ns341/ns525/ns537/ns705/ns827/white_paper_c11-520862.html

ZDnet. (2013) WTF Mobile Web. Retrieved June 29, 2013, from http://wtfmobileweb.com