business impact solutions
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Ph 07702 870240Creating & implementing insight led marketing strategies with real commercial impact
© Business Impact Solutions 2012 stephen.dann@dsl.pipex.com
An Introduction
Using Maps, Models & Hats to:
“Plan, Understand, Think, Do”
www.businessimpactsolutions.co.uk
Ph 07702 870240Creating & implementing insight led marketing strategies with real commercial impact
© Business Impact Solutions 2012 stephen.dann@dsl.pipex.com
“Plan” your business model.
www.businessimpactsolutions.co.uk
Ph 07702 870240Creating & implementing insight led marketing strategies with real commercial impact
© Business Impact Solutions 2012 stephen.dann@dsl.pipex.com
Always good to have a marketing plan - but
keep it simple otherwise no one will read it - or follow it.
www.businessimpactsolutions.co.uk
Ph 07702 870240Creating & implementing insight led marketing strategies with real commercial impact
© Business Impact Solutions 2012 stephen.dann@dsl.pipex.com
“Understand”
www.businessimpactsolutions.co.uk
Ph 07702 870240Creating & implementing insight led marketing strategies with real commercial impact
© Business Impact Solutions 2012 stephen.dann@dsl.pipex.com
Opportunity focused SWOT
www.businessimpactsolutions.co.uk
Ph 07702 870240Creating & implementing insight led marketing strategies with real commercial impact
© Business Impact Solutions 2012 stephen.dann@dsl.pipex.com
“Think”
www.businessimpactsolutions.co.uk
Ph 07702 870240Creating & implementing insight led marketing strategies with real commercial impact
© Business Impact Solutions 2012 stephen.dann@dsl.pipex.com
De Bono's Six Thinking Hats
www.businessimpactsolutions.co.uk
Ph 07702 870240Creating & implementing insight led marketing strategies with real commercial impact
© Business Impact Solutions 2012 stephen.dann@dsl.pipex.com
De Bono's Direct Attention Thinking Tools
www.businessimpactsolutions.co.uk
Ph 07702 870240Creating & implementing insight led marketing strategies with real commercial impact
© Business Impact Solutions 2012 stephen.dann@dsl.pipex.com
Marketing strategy at its simplest - with thanks to Igor Ansoff
www.businessimpactsolutions.co.uk
Ph 07702 870240Creating & implementing insight led marketing strategies with real commercial impact
© Business Impact Solutions 2012 stephen.dann@dsl.pipex.com
Not all customers are equal - some are worth spending more time on than others!
www.businessimpactsolutions.co.uk
Ph 07702 870240Creating & implementing insight led marketing strategies with real commercial impact
© Business Impact Solutions 2012 stephen.dann@dsl.pipex.com
“Do”
www.businessimpactsolutions.co.uk
Ph 07702 870240Creating & implementing insight led marketing strategies with real commercial impact
© Business Impact Solutions 2012 stephen.dann@dsl.pipex.com
Understanding your brand values
www.businessimpactsolutions.co.uk
Ph 07702 870240Creating & implementing insight led marketing strategies with real commercial impact
© Business Impact Solutions 2012 stephen.dann@dsl.pipex.com
Elevator Pitch - difficult questions but so important!
www.businessimpactsolutions.co.uk
Ph 07702 870240Creating & implementing insight led marketing strategies with real commercial impact
© Business Impact Solutions 2012 stephen.dann@dsl.pipex.com
Sending lots of emails is easy, but watch out for these.
www.businessimpactsolutions.co.uk
Ph 07702 870240Creating & implementing insight led marketing strategies with real commercial impact
© Business Impact Solutions 2012 stephen.dann@dsl.pipex.com
Creating a website is far from easy - watch out for these.
www.businessimpactsolutions.co.uk
Ph 07702 870240Creating & implementing insight led marketing strategies with real commercial impact
© Business Impact Solutions 2012 stephen.dann@dsl.pipex.com
Finally - score yourself out of 10 on each of these.
www.businessimpactsolutions.co.uk
Ph 07702 870240Creating & implementing insight led marketing strategies with real commercial impact
© Business Impact Solutions 2012 stephen.dann@dsl.pipex.com
www.businessimpactsolutions.co.uk
Blog: http://businessimpactsolutions.wordpress.com
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