business intelligence - what is it?

Business Intelligence(MSSBI)

INsight ‘11 Mincron User ConferenceSawgrass Marriott · Ponte Vedra Beach, Florida

April 10 – 13, 2011

Pam CuellarLarry Christensen

Chris Kennedy

Business Intelligence

What exactly is business intelligence?

Why MSSBI?

2 How to get more people to use the Information

Wrap-up / Q&A4

But first…

WHO IS THIS GUY?

BUSINESS INTELLIGENCE?

what exactly is

KnowledgeKnowledge is POWER

HERE ARE THE FACTS

The human brain can remember 4-7 things at any given time

F500 Execs make ‘gut’ decisions 40% of the time (Accenture)

BUSINESS INTELLIGENCE?

where’s the gain in

Ease of getting to information1

Insight2

More timely decisions3

Better decisions4

Direction5

The BI Challenge

“Organizations are facing pressures to deliver information that is timely and effective in meeting business goals. This requires companies to have access to the information, the ability to combine, aggregate and integrate the information, and then

deliver it to people when, where and how they need it.”

“Beyond Spreadsheets: the value of BI and Analytics,”

Aberdeen Group, Inc.January 2009

pervasiveadjective

1: spread throughout; [syn: {pervading}]

source: http://define.com/pervasive

Why do we have to think about being

Pervasive???

People

• Why did you hire your people?– Computer Expertise?– Industry Expertise?

• Most People want to do a good job

People / Users• Casual / Users

– Stock and Stake Holders – Marketing - Press/Media– Board of Directors– Many Workers and Customers

• Excel Users – – Consultant / Finance / Analyst

• Experienced User– Line Managers

• Power User– IT and/or software vendor

People / Users• Casual / Users

– Reports– Presentations– Exception Reports– Dashboards

• Consultant / Analyst / 3rd Party– Excel Users -

• Experienced User– Add Analytics (Drilling)

• Power User– Everything plus Creation

Wheelin a

BI by People by Area

Analytical (Drilling)

Operational

(Dashboards) StrategicSmart

PhonesSnap Shots

From EXCEL

Presentations

Web Based

Exception Reporting

e-mail Reports

Stockholders ? X X

Press/Media X X

Board of Directors X X X X

Execs C-Level X X X ? X X X

3rd Party Analyst X X

Senior Division Managers

X X X X X

Line Managers X X X X ? X X X X

IT – Power Users X X X X X X X X X X

What is BI?

• Data– Typically two-dimensional, row-by-column format– Requires you to transform data into information

• Information/Knowledge– Multi-dimensional database, such as Customer,

Locations, Periods, Salespeople and Products

– View the “whole” business picture

DataQuery, Worksheets

Information/KnowledgeBI (OLAP)

What is BI?

• Data warehousing and on-line analytical processing (OLAP)

• Data warehouse is maintained separately

• OLAP uses multi-dimensional “Cubes”

• Delivers better analytics and faster performance

Potential Benefits of BI?

• Improve Sales and Profit • Increase Customer Satisfaction• Increase Staff Morale• Decrease Expenses• Exception Reporting• Take preventative steps

• It’s about using information wisely

Business IntelligenceThe Solution

• Trends and Differences

• Scorecarding

• Integrated Security

• Dashboarding

• Drilling / Analytics

• E-mailing BI

• Charting and Graphing

• Traffic Lighting

• Web Enabled

• Export TO Excel

• Optional Data Mining FROM Excel

• Exception Reporting

BI Types

•Operational

•Tactical

•Strategic

Operational BI• Dashboards: (track KPI’s)

– Used by People that require information throughout the day

– EX: See or Track A/R or Sales or Contracts or Bids, Shipments, etc…

• Many KPI’s also track data through close of business yesterday

• Let’s take a look

Operational BI

Sales Dashboard

Branch Dashboard

Tactical BI

• Analyze Data• Improve Performance• Uncover Opportunities

• Make Better Business Decisions

One Click Philosophy

Strategic BI

• High Level Overview

• Used by Executives and Board of Directors to set Company Direction

Business Justification/ROI• BI uses OLAP Technology to:

– Improve the speed and quality of decisions– Helps to understand customer needs and markets– See what is happening in your business months earlier

• Reduce time spent generating or waiting for reports• Eliminate time determining who has the “right

numbers”• Reduce paper cost for reporting• Reduce programming cost for custom reports• Mirrored HD security built in

ALLOWS YOUR EMPLOYEES TO MAKE BETTER AND FASTER BUSINESS DECISIONS WITH FEWER

PEOPLE RESOURCES!

Push Technology & Exception Reporting

• Immediate Send To

Push Technology & Exception RReporting

• Immediate Send To• Create Triggers• Exception Reporting

• Immediate Send To• Create Triggers (Events)• Create Subscriptions (Reoccurrence)

To/From EXCEL

To and From - Excel

• Example:CEO wants to see Specific Overview every morning (by magic)

-Turns and Earns - Gross Margins -A/R by Customer - Inventory Status - Inventory less Payables - Net Working Capital - Sales Overview - Payables Overview

“Presentations”

Other Devices

Other Interfaces(If you’re interested)

What’s Coming

“One Click Philosophy”

Pivot Tables within BI

Plus lots of other stuff

New ways to sort

New Ways to Group

Drag and Drop Columns

Wrap Up

• BI ALLOWS YOUR EMPLOYEES TO MAKE BETTER AND FASTER BUSINESS DECISIONS WITH FEWER PEOPLE RESOURCES!

• 1000’s of way to view data

• Traffic light technology

• Report distribution via e-mail

• Establish triggers and subscriptions

• Excel, PDF, PowerPoint Integrated

Wrap Up• EIS = Reports and Queries

• BI = OLAP–Wider and deeper information–Easier to share information–Easier to navigate–Access from anywhere–Ability to recognize issues and

immediately investigate

Other Charts

Financials Dashboard

Inventory Dashboard

Branch Overview Dashboard

Multiple Types of Graphs

Multiple Types of Graphs– Pie

Come see us at the booth!

Pam CuellarLarry ChristensenChris Kennedy

Chris KennedyWynne Systems, Inc.InfoManager(949) 224-6314ckennedy@wynnesystems.comwww.infomanagerinc.com

Larry ChristensenWynne Systems, Inc.InfoManager(949) 224-6314lchristensen@wynnesystems.comwww.infomanagerinc.com

business intelligence - what is it?

business picture

close of business

business justificationroibi

faster business decisions

value of bi

meeting business goals

people userscasual usersstock

fewer people resources

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