business models & customer...
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Business Models &
Customer Development
www.steveblank.com
Capstone Project Criteria
• Customer driven • Team oriented • User friendly • Content • Community needs • Funding
Product Introduc3on Model
Concept/ Seed Round
Product Dev.
Alpha/Beta Test
Launch/ 1st Ship
Customer Problem: known
Product Features: known
Waterfall / Product Management Execution on Two “Knowns”
Requirements
Design
Implementa2on
Verifica2on
Maintenance
Source: Eric Ries hAp://startuplessonslearned.blogspot.com
Agile Development
Brilliant inventions fail from a lack of customers more often than from a failure of
product development
Product/Market Fit
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