business plan ethiopian restaurant in india. executive summary o growing globalisation in indian...

Business plan

Ethiopian Restaurant in India

Executive SummaryO Growing globalisation in Indian society

O Increasing disposable income as the economy grows

O Changes in traditional family structure leading to double income families

O Rising business and leisure travel out of India

O Increased inbound travel to India

All leading to a need to experiment and experience Global cuisine…

Company BackgroundO Currently run a chain of restaurants

O Indian CuisineO Kerala CuisineO Punjabi cuisine

O Chinese cuisineO Spanish Tapas Bar

O Restaurant chain is present only in metropolitan areas of Bombay, Bangalore and Chennai

Market OverviewO The market is still

dominated by Indian Cuisine

O While there is a steady growth of interest in Global cuisine

Chines

e

Italia

nTh

ai

Mex

ican

Contin

enta

l0

40

80

Relative size of international cuisine

Overall interest in Food

Indian Chinese Italian Thai

Barriers to entryO Market is nascent for African food

O Low level of awareness on African cuisine

O Fewer brands are currently associated with African cuisine

CompetitionO Ethiopian cuisine has spices similar

to Indian and Mexican; However hardly any Ethiopian restaurant can be found in Bombay, Chennai, Bangalore

O Most the competition will be from restaurants serving other cuisine

Product offeringO Product

O Indianised Ethiopian foodO Pricing

O High end as in restaurants serving international cuisine

O PlaceO Places with a higher concentration of young,

mobile, well – travelled , IT populationO Promotion

O Digital predominantly

Target SegmentO Young and Young at heart

O 25+O UrbanO Modern; willing to experimentO Exposure to international culture,

travel and cuisineO High disposable income, SEC A

OperationsO Manpower & TrainingO Chefs – With experience in Ethiopian

and Indian cuisine; International hireO Trainee apprentices- local hire

O Managers- local hireO Waiting staff- local hireO House keeping- local hire

Financial PlanningYear 1 Year 2 Year 3 Year 4 Year 5

Infrastructure - lease/ rent

COGS

ManpowerMarketing

Expected Breakeven Period= xyz yearsReturn on investment (in 5 Years) = x%

Timeline

ActivityMonth 1

Month 2

Month 3

Month 4

Month 5

Month 6

Month 7

Month 8

Month 9

Month 10

Local body licenses/ govt clearance etc.                    Infrastructure- Shortlising, Negotiotions, Drawing the contract                    Hiring                    Marketing                    Operations                    

Critical Success Factors

O Local clearanceO LocationO Staffing

Thank You!