business plan of tseiha design e-commerce startup

B U S I N E S S P L A N

E - C O M M E R C E S T A R T U P

1. Niche market

Many platforms online and offline using graphic design as amarket player. Art stands tall as an independent way toexpressing our feelings and mind.

In the fashion industry especially for apparel, DTG printer isthe current industry trend because it can print designmeticulously and quickly for one item.

A. Roles of Art & Design

B. The invention of DTG Printer

C. The development of Technology

Technology has developed many innovations for e-commerceapps offering their services to enable a design sold, print,package until delivered well within competitive prices.

2. Mission Statements

A. Positive Values

B. Foundation for Disabled Children

A design that is valuable to represent theindependent feeling of showing our positive values.

A business with an ultimate goal to build afoundation for disabled children.

3. Opportunities

TSeiha can capitalize the market in art, design and usingtechnology to enable us run the production faster andmore reliable.

to reach the audiences faster by customer support chatapps

to let the audiences see the process by making a video

to connect with supplier and vendors fast

A. Customer Support Apps

B. Sharing Experiences using Video

C. Sharing Data using Cloud

4. Business Concept

A. TSeiha business concept is to create a design imaginativelyfrom drawing. We enjoy the beauty of raw ideas come in mindbefore it is executed well on the monitor.

B. To maintain the design quality we want to resource disabledpeople to work together. To put the appropriate talents on theproper place.

C. We'll get paid by our high-quality designs and services.

D. Our product is apparel. We choose the brand of the appareland limit only sleek colors black and white.

E. Our services:1. Customer chat2. Free shipping all around the world3. To enable customer provide design ideas

5. Competitors

Weakness: they are too ordinaryStrength: they have many designs to be selected.

Weakness: the design quality based on the scene quality.Meanwhile, not every photo is always an art.Strength: they can produce tie-dying t-shirt pattern even for oneorder.

Weakness: depend on their marketing strategy and their financialpowerStrength: depend on their design quality

1. Many custom design printing services

2. Printing from photo captured bysmartphone

3. Other designers have clothing lines

6. Objectives

A. In a year

B. In three years

C. In five years

opening online stores in America and Europe. Anoffline store in East Java, Indonesia.

opening online stores in Southeast Asia. Openingmore offline store branches in Indonesia.

opening an international offline store.

7. Resources

This startup idea will cost TSeiha $100.000. TSeihaneeds the funding to buy the printing machines andcomputers.

To get the cash infusions, we do a crowdfunding for$200.000.

The other $100.000 are for buying perks, payingIndiegogo, credit cards, PayPal and other third partyapps.

8. Crowdfunding

GO TO THE CAMPAIGN PAGE

A. What is crowdfunding?

B. Which crowdfunding we choose?

Crowdfunding is the practice of funding a project orventure by raising monetary contributions from a largenumber of people, typically via the internet.

Reward-based crowdfunding: entrepreneurs pre-sell aproduct or service to launch a business concept withoutincurring debt or sacrificing equity/shares.

C. Why crowdfunding?

D. Apparel to offer within thiscrowdfunding:

1. To raising funding2. To branding our product identity3. To create networking

E. All of our design ready to print:

F. Perks platform

9. Who Am I?

Alicia Fritz Herman is an artist and multitasking designer whohas experiences within six years in various fields at designindustry. Since 2009 until she became a creative director in2014.

She is an autistic-hyperactive woman who is experiencedundetected disabilities. Devastated by many undetectedcases of children with disabilities combined with poverty livingout of school in Indonesia, she took the lead by foundingTSeiha Design as the first step to achieve the ultimate goal ofbuilding foundation for children with disabilities.

GO TO THE CAMPAIGN PAGE