business research methods presentation by hammad

www.aiou.edu.pk M. HAMMAD MANZOOR, MBA HRM - II Email: explorationist@gmail.com Roll No. 508195394, Karachi Campus

Department of Admin Sciences,

Allama Iqbal Open University, Islamabad

WELCOMEWELCOME

TO THE PARTICIPANTSTO THE PARTICIPANTS

Presented By: M. Hammad ManzoorPresented By: M. Hammad Manzoor MBA HRM IIMBA HRM II

Roll No. 508195394Roll No. 508195394

Supervised By: Dr. Syed Hassan Raza (AIOU)Supervised By: Dr. Syed Hassan Raza (AIOU) (April, 2012)(April, 2012)

““DATA PRESENTATION DATA PRESENTATION ININ

MARKETING RESEARCH”MARKETING RESEARCH”

INTRODUCTIOINTRODUCTIONN

Allama Iqbal Open University, IslamabadNature of Marketing Nature of Marketing ResearchResearch

Allama Iqbal Open University, IslamabadMarketing Research Marketing Research ProcessProcess

Allama Iqbal Open University, IslamabadMarketing Research Marketing Research DesignedDesigned

I don’t knowif we should

enter the Pakistan Market?

Allama Iqbal Open University, IslamabadMarketing Research TypesMarketing Research Types

Allama Iqbal Open University, IslamabadBasic ResearchBasic Research

Allama Iqbal Open University, IslamabadApplied ResearchApplied Research

Marketing ConceptMarketing Concept

Allama Iqbal Open University, IslamabadDeterring when to Conduct Deterring when to Conduct Marketing ResearchMarketing Research

Is sufficient time

available?

Information already on

handinadequate?

Is the decision of

strategicor tactical

importance?

Does theinformation

valueexceed the

research cost?

ConductMarketingResearch

Do Not Conduct Marketing Research

Time Constraints Availability of Data Nature of the Decision Benefits vs. Costs

Yes YesYesYes

No No No No

Allama Iqbal Open University, IslamabadTypes of ResearchTypes of Research

Allama Iqbal Open University, IslamabadThe Marketing Research The Marketing Research ProcessProcess

Problem Discovery

Exploratory Research

Selection of the Basic Research Method

Selection of Sample Design

Collection of the Data

Allama Iqbal Open University, IslamabadThe Research Process (cont.)The Research Process (cont.)

Editing and Coding

Data Processing

Interpretation of the Findings

Report

Allama Iqbal Open University, IslamabadData Presentation of Data Presentation of Marketing ResearchMarketing Research

Pre-report Writing Activities

Report Writing

Activities Post Report Writing

Problem Definition, Research Design and Methodology

Data Analysis

Interpretation of Research findings

Report Preparation

Oral Presentattion

Reading of the Report by the

client

RESEARCH FOLLOW-UP

Pre-report Writing Activities

Report Writing

Activities Post Report Writing

Problem Definition, Research Design and Methodology

Data Analysis

Interpretation of Research findings

Report Preparation

Oral Presentattion

Reading of the Report by the

client

RESEARCH FOLLOW-UP

Allama Iqbal Open University, IslamabadData Presentation of Data Presentation of Marketing ResearchMarketing Research

ALMEZAN Investment Management LimitedALMEZAN Investment Management Limited• Al Meezan Investment Management Limited (Al Meezan) is the largest Shariah compliant asset management company in Pakistan with a solid track record of 16 years of fund management

• Incorporated on 27th February 1995, it is a group company of Meezan Bank Limited and Pakistan Kuwait Investment Company Private Limited and is currently managing assets of over Rs.37.7 Billion.

• Al Meezan is registered as a Non Banking Finance Company under the Non Banking Finance Companies (Establishment and Regulation) Rules, 2003 and NBFC Entities Regulations 2007 with the Securities and Exchange Commission of Pakistan (SECP) to carry on the business of asset management and investment advisory.

• As an Investment Adviser, Al Meezan is authorized to manage discretionary and non-discretionary portfolios for its clients. It has also been licensed as Pension Fund Manager to manage Voluntary Pension Funds under Voluntary Pension System Rules, 2005.

• Al Meezan has got Management Quality Rating “AM2” assigned by JCR-VIS.

Practical / Case StudyPractical / Case Study

Allama Iqbal Open University, IslamabadALMEZAN Investment Management LimitedALMEZAN Investment Management Limited

““MUTUAL FUNDS IS THE BETTER INVESTMENTS PLAN”MUTUAL FUNDS IS THE BETTER INVESTMENTS PLAN”

Allama Iqbal Open University, IslamabadALMEZAN Investment Management LimitedALMEZAN Investment Management Limited

ANALYSIS & INTERPRETATION OF THE DATA(a) Age distribution of the Investors

Allama Iqbal Open University, IslamabadANALYSIS & INTERPRETATION OF THE DATA

According to this chart out of 120 Mutual Fund investors of AlMeezan Investment the most are in the age group of 36-40 yrs. i.e. 25%, the second most investors are in the age group of 41-45yrs i.e. 20% and the least investors are in the age group of below 30 yrs.

INTERPRETATION

ANALYSIS & INTERPRETATION OF THE DATA(B) Educational Qualification of the Investors

Out of 120 Mutual Fund investors 71% of the investors in Almeezan areGraduate/Post Graduate, 23% are Under Graduate and 6% are others (under HSC).

INTERPRETATION

ANALYSIS & INTERPRETATION OF THE DATA(C) Occupation of the Investors

In Occupation group out of 120 investors, 38% are Pvt. Employees, 25% are Businessman, 29% are Govt. Employees, 3% are in Agriculture and 5% are in others.

INTERPRETATION

ANALYSIS & INTERPRETATION OF THE DATA(D) Monthly Income of the Investors

In the Income Group of the investors of Almeezan, out of 120 investors, 36% investors that is the maximum investors are in the monthly income group Rs. 20,001 to Rs. 30,000, Second one i.e. 27% investors are in the monthly income group of more than Rs. 30,000 and the minimum investors i.e. 4%are in the monthly income group of below Rs. 10,000

INTERPRETATION

ANALYSIS & INTERPRETATION OF THE DATA(E) Investors Invested in different sectors

From the above graph it can be inferred that out of 200 people, 97.5% people have invested in Saving A/c, 76% in Insurance, 74% in Fixed Deposits, 60% in Mutual Fund, 37.5% in Post Office, 25% in Shares or Debentures, 15% in Gold/Silver and 32.5% in Real Estate.

INTERPRETATION

ANALYSIS & INTERPRETATION OF THE DATA(F) Preference of Factors while investing

Out of 200 People, 32% People prefer to invest where there is High return, 30% prefer to invest where there is Low Risk, 20% prefer easy Liquidity and 18% prefer Trust

INTERPRETATION

ANALYSIS & INTERPRETATION OF THE DATA(G) Awareness about Mutual Funds and its operation

From the above chart it is inferred that 67% People are aware of Mutual Fund and its operations and 33% are not aware of Mutual Fund and its operations.

INTERPRETATION

ANALYSIS & INTERPRETATION OF THE DATA(H) Source of Information about mutual funds to customers

From the above chart it can be inferred that the Financial Advisor is the most important source of information about Mutual Fund. Out of 135 Respondents, 46% know about Mutual fund Through Financial Advisor, 22% through Bank, 19% through Peer Group and 13% through Advertisement.

INTERPRETATION

ANALYSIS & INTERPRETATION OF THE DATA(H) Investors invested in the Mutual Funds

Out of 200 People, 60% have invested in Mutual Fund and 40% do not have invested in Mutual Fund.

INTERPRETATION

ANALYSIS & INTERPRETATION OF THE DATA(I) Reasons for not invested in the Mutual Funds

Out of 80 people, who have not invested in Mutual Fund, 81% are not aware of Mutual Fund, 13% said there is likely to be higher risk and 6% do not have any specific reason.

INTERPRETATION

STRENGTHS:

• Almeezan holds good investments in Mutual Funds Scheme

• Almeezan conducted survey holds very good results.• Almeezan Holds Reasonable findings with respect to the data analysis• Almeezan Utilized strong question designs for survey data• Almeezan holds reasonable tabulation data for presentation

WEEKNESS:

• Almeezan holds week less data for Area Chart• Almeezan conducted survey don’t hold strong

data base for 3D graphs• Almeezan conducted survey don’t hold the

detailed statistical analysis by SSPS• Frequency tabulation are week to incorporate

THREATS:

• Other mutual funds investments companies• Atlas fund is a strong competitor to Almeezan

Investments

CONCLUSIONS:

• Mutual fund conducted survey holds a strong survey results for future defining strategy.

• Almeezan mutual fund survey research resulted the detailed analysis for customers dealing and public relation

RECOMMENDATIONS:

• Scatter data analysis should be made for more appropriate analysis

• Spidder and Radar lines need to be incorporated in results for showing multiple variables

• Box plot analysis should be introduced for distribution and characteristics comparison

• Stacked bar should be incorporate for data presentation for revealing the different components

of variable• Research design should be more organize and well define for better output and results

RECOMMENDATIONS:

• The Labor Union should hold the general election on regular basis.• The Labor Union should work for Share of PEL to

the labor as the complimentary gift to the Labor.• HR department can be strengthened by hiring management professionals who can add the value to its business.• Administration department needs to address for of hiring experienced professionals of the relevant trade.

business research methods presentation by hammad

basic research

al meezan

marketing

applied research

mutual fund

analysis amp

explorationistgmail

karachi campus

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