business social media: where and what to post in 2013
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Business social media
Where and what to post in 2013
Salisbury and Modbury
Key Learnings
• NBN in my area• Why social media still
matters• The stats• 2013 projections: where
are businesses going• Local examples• Strategy
National Broadband Network (NBN)
National Broadband
Network
Social media
HD Video
Entertainment
Multi-userVOIP
e-Commerce
Cloud services
• Higher speed Internet access
• Always on connectivity• No competition for
bandwidth• FTTP• Rollout map
Social media stats in Australia
• September 2012• Facebook: 11.5 million users• YouTube: 11 million users• LinkedIn: 2.2 million users• Twitter: 2.1 million users
• http://www.socialmedianews.com.au
The mobile factor
Source: http://techcrunch.com/2012/12/03/mobile-drives-adoption-of-social-media-in-2012-apps-mobile-web-account-for-majority-of-growth-nearly-half-of-social-media-users-access-sites-on-smartphones/
Source: http://techcrunch.com/2012/12/03/mobile-drives-adoption-of-social-media-in-2012-apps-mobile-web-account-for-majority-of-growth-nearly-half-of-social-media-users-access-sites-on-smartphones/nielsen-time-online/
Source: http://techcrunch.com/2012/12/03/mobile-drives-adoption-of-social-media-in-2012-apps-mobile-web-account-for-majority-of-growth-nearly-half-of-social-media-users-access-sites-on-smartphones/
The current big two
Facebook Twitter
Status updates
Likes
Comments
SharesInsights
Ads
Apps
Status updates
Mentions
Replies
RetweetsFavourites
Hashtags
Tweetchats
…and in 2013
Status updates
Comments
Messages
Sending to TwitterFavourites
Profile
Groups
… and in 2013
Photo uploads
Comments
Followers
Sending to other sitesLikes
Profile
Hashtags
Source: http://techcrunch.com/2012/12/03/mobile-drives-adoption-of-social-media-in-2012-apps-mobile-web-account-for-majority-of-growth-nearly-half-of-social-media-users-access-sites-on-smartphones/
The impact of social media
• Highly connected people• Highly connected communities• New media• Strength in numbers• Change in agency/power
5 ways to think social
Besexy
e.g. Auto Transformers
Bewelcoming
e.g. Wordpress Adelaide
Be generous
e.g. Encyclopedia of Magic
Be interestinge.g. TEDx Adelaide
Havefun
e.g. Character jumps
Social media for not-for-profits
Build Community
• Find your brand champions
• Create space for conversations
• Talk to your clients• Reward your advocates
Social media for not-for-profits
Raise awareness
• Digital storytelling• New ways to engage• Create ‘sharable’
content• Be transparent• Show the impact
Social media for not-for-profits
Rally people around
your brand
• Collaboration• Co-creation of solutions
with other people• Online advocacy
Social media for not-for-profits
Listen to what
people are saying
• “The biggest misconception about Twitter is that you have to tweet to use Twitter”
• Find resources for yourself
• See what feedback people are giving
Social media for not-for-profits
Connect with other businesses
• Over 600,000 registered NFP’s in Australia
• How do we work together?
• Reduce overlap• Build on our strengths
The do’s and don'ts of social media
Do lots of this• Discover where your
community is• Use each platform
differently• Focus on your cause• Measure the impact social
media is having• Share a mix of content
Stay away from this• Feeling the need to be
everywhere• Cross-post across all you
social media channels• Focus on fundraising• Move forward without a
strategy• Just talking about yourself
The do’s and don'ts of social media
Do lots of this• Discover where your
community is• Use each platform
differently• Focus on your cause• Measure the impact social
media is having• Share a mix of content
Stay away from this• Feeling the need to be
everywhere• Cross-post across all you
social media channels• Focus on fundraising• Move forward without a
strategy• Just talking about yourself
Building a strategy
S Specific
M Measurable
A Attainable
R Relevant
T Timely
Building a strategy
S Specific
M Measurable
A Attainable
R Relevant
T Timely
• What do you want to achieve specifically?
“Have more people visit our websites through
social media…”
Building a strategy
S Specific
M Measurable
A Attainable
R Relevant
T Timely
• How will you measure your goals?
“Have more people visit our websites through social media by 10%”
• Measured through Google Analytics
Building a strategy
S Specific
M Measurable
A Attainable
R Relevant
T Timely
• Is your goal achievable?• Do you have the
necessary resources?• Do you have the
necessary skills?
“Do I know how Google Analytics work? Do I know social media?”
Building a strategy
S Specific
M Measurable
A Attainable
R Relevant
T Timely
• Is this meaningful for your organisation?
“Do I want more visitors to my website?”
Building a strategy
S Specific
M Measurable
A Attainable
R Relevant
T Timely
• Is the goal time-bound? • Is there a due date?
“Have more people visit our websites through
social media by 10% by the end of June”
The do’s and don'ts of social media
Do lots of this• Discover where your
community is• Use each platform
differently• Focus on your cause• Measure the impact social
media is having• Share a mix of content
Stay away from this• Feeling the need to be
everywhere• Cross-post across all you
social media channels• Focus on fundraising• Move forward without a
strategy• Just talking about yourself
What should I share?
Your original content
Other people's content
Interactions
Community
What should I share?
Your original content
Other people's content
Interactions
Community
• Content you create• Blogs• News• Videos• Photos
What should I share?
Your original content
Other people's content
Interactions
Community
• Content other people create related to your cause• Articles• Events• Government policy
What should I share?
Your original content
Other people's contentInteractions
Community
• Facebook• Posting as your
organisation on other NFP’s Timeline
• Replying to comments/posts
• Twitter• ReTweets• Talk to others (mentions)• Reply to mentions
What should I share?
Your original content
Other people's content
Interactions
Community
• Ask questions• Involve your community
in your content• Facebook
• Off-topic posts/memes
• Twitter• Get involved in
community hashtags (e.g. #FF, #charityweds)
Credits
Some slides and concepts recreated and reused from a PowerPoint presentation developed by Ben Teoh for our training partner Connecting Up.For more information, Connecting Up:
Visit their website www.connectingup.org
Images and statistics also from Techcrunch and Nielsen http://techcrunch.com/2012/12/03/mobile-drives-adoption-of-social-media-in-2012-apps-mobile-web-account-for-majority-of-growth-nearly-half-of-social-media-users-access-sites-on-smartphones/
For more information about the Digital Enterprise Program visit http://digitalenterpriseadelaide.com
Connect with Rhys Moult on LinkedIn au.linkedin.com/in/rhysmoult
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