business strategy of nestle

GROUP MEMBERS ABDUS SAMI AKBAR

NADEEM AHMADUMAR NAWAZ

ADIL KHAN

NESTLE LOGO

INTRODUCTION“Nestlé” is a Swiss-German word which means “Little Nest” which is its trademark

Nestlé is the worlds’ number one food company

5th largest company of the world according to its turn over

2 million 31 thousand people employed from all over the world

Present in 81 countries of the globe having 522 factories

Over 700 products renovated or innovated in the past five years, with wellness in mind

HISTORYHenri Nestlé established Nestlé in 1867 in Switzerland (Vevey HQ)

His first product was lactogen formula for infants by the name “Farine Lacteé”

MISSION STATEMENT

"Nestlé is the largest food company in the world. But, more important to them is to be the world's leading

food company”.

PRODUCT DEFINITION

Nestle, a multinational company has acquired & merged with various companies.

Factors behind its success are multifarious, quality, improved technology, innovation which have created brand loyalty amongst its customers.

SBU’s like Pharmacy, Breakfast Cereals and Cosmetics, Ice cream, Frozen Foods, Sauces.

BRANDSQuality and nutritional value are the essential ingredients in all of its brands.

Millions of people prefer Nestlé products every day, happy with the addition to their wellness that they bring.

Today Nestlé is present in different markets with the following main brands:-

Product line There are three product lines of nestle

Food brands

Pharmaceuticals

Cosmetics

Food Brands Pharmaceuticals Cosmetics 

Baby foods Alcon   L'Oreal

Breakfast cereal 

Pharmaceutical and cosmetic joint ventures Galderma    

 Bevereges   Laboratoires innéov  

Bottle Water 

 Patanol 

Chocolate & confectionary     

 Diary Product    

 Ice Cream    

 Pet care    

 Prepared foods    

Product Line Length

BABY FOODSInfant nutrition Nestlé,Lactogen, Nestogen, Cerelac, Neslac, PowerBar, Pria etc..

BREAKFAST CEREALSChocapicShreddiesCheeriosCookie CrispLucky Charms,Cinnamon Toast etc..

BEVERAGESCoffee NescaféRicoréRicoffyNespresso BonkaLoumidis Fruity fruitsNestlé fruit juices

NesteaNesquik MiloCarnationNidoNestlé Omega PlusCoffee-Mate etc..

BOTTLED WATERNestlé Pure LifeNestlé AquarelContrexAcqua PannaArrowheadPoland SpringDeer Park, Ice Mountain etc..

CHOCOLATE & CONFECTIONERY

Chocolate confectionery and biscuits NestléCrunchGalak/MilkybarKit KatSmartiesButterfingerAeroPolo

DAIRY PRODUCTS

NidoNespray CarnationLa Lechera etc..

PREPARED FOODLean CuisineHot Pockets Maggi Refrigerated products (cold meat products, dough, pasta, pizzas, sauces, snacks) etc..

PET CAREFriskiesFancy FeastDog ChowCat ChowTidy cats etc..

PHARMACEUTICALSAlconPharmaceutical and cosmetic joint ventures GaldermaLaboratoires innéov Patanol

COSMETICS

L’Oréal

CUSTOMERS Every person, of any age group,

gender etc is the target customer of Nestle

Nestle target its customers by knowing customer needs & demands. For this purpose it made customer profile.

NESTLE MILK PACK

Product Line DepthThis product is available in market in three sizes:250 ml 500ml1000ml

PACKING OF NESTLE MILK PACK

Types of PackagingIt is available in primary and shipping

packageEach shiping package contain27 packs of 250ml12 packs of 500ml12 packs of 1000ml

LABELING OF NESTLE MILK PACK

Brand nameBrand logoExpiry dateManufacturing date Price Company’s NameCompany’s address UPC

COUNTRIESBangladeshChinaHong KongIndiaIndonesiaIranIsrael Japan Jordan Kazakhstan Kuwait Lebanon Malaysia

Pakistan Philippines Republic of KoreaSaudi Arabia SingaporeSri LankaSyriaTaiwan Thailand United Arab Emirates Uzbekistan Vietnam

• NESTLE IN PAKISTAN

INTRODUCTIONNestlé MilkPak Limited (NML) was incorporated in Pakistan under the Companies Ordinance, 1984 & listed on Karachi and Lahore stock exchanges since 1980.

Joint venture between Nestle Switzerland and MilkPak Limited came about in 1988.

Nestlé Pure Life was launched in Pakistan in 1998

SEGMENTATIONSegmentation of world in three zones

US Asia Oceania & Africa

Nestle has divided the whole Pakistan in to three zones:

Northern Zone Central Zone Southern Zone

REGIONAL SALES OFFICESNestle has 10 Regional Sales Offices in all over the

Pakistan.:

Karachi F - 77/1, Block 7,Clifton, KDA Scheme 5,Karachi, Sind, Pakistan Phone: (021) 5833935-6 Fax: (021) 5833937

Hyderabad 178, Block C, Unit 2Latifabad, Hyderabad, Sind, Pakistan Phone: (0221) 860403Fax: (0221) 863202

Sukkur F - 33/5 - CWorkshop RoadSukkur, Sind, Pakistan.Phone: (071) 615946Fax: (071) 615946

Lahore 29-B, Main Gulberg,Lahore, Punjab, PakistanPhone: (042) 5754335-6, 5761484Fax: (042) 515061

Faisalabad House No. 24-Y-103 Madina Town,Faisalabad, Punjab, Pakistan Phone: (041)726993Fax: (041) 47438

Gujranwala Plot No: 144-A, First Floor Satellite-Town Market, Gujranwala, Punjab, Pakistan.Phone: (055) 3733415 Fax: (055) 3733415

Peshawar 201, 2nd Floor, City Tower, Jamrud Road, B Block,Peshawar, N.W.F.P., Pakistan Phone: (091) 840859, 842415Fax: (091)45516

Multan Surij Miani Road, Chungi No.1,Multan, Punjab, Pakistan Phone: (061) 515061Fax: (061) 515061

Quetta 63 B - D, Chaman Housing Scheme, Opposite Askari Park Quetta, Baluchistan, Pakistan Phone: (081) 834887Fax: (081) 822297

Islamabad 74-W, Yaseen Plaza, 1st Floor, Blue Area, Islamabad, Pakistan Phone: (051) 271874-75,824328, 824384, 274376

These offices work under their respective zonal offices

Registered & Corporate Office Is in Lahore 308 - Upper Mall, Lahore PABX: 5757082-95 Fax: 5711820

FACTORIESNestle has two factories in Pakistan for the production of different food items.

One in Sheikhupura near Lahore and other in Kabirwala near Multan