business support system (bss) business cases · local bss integration • new flexible concepts and...
Post on 19-Aug-2018
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• Reply has been working in the Telecommunication market in Europe for 10years
• Solutions and use cases cover all strategic and core aspects of a TelcoOperator
• Live Reply can offer specific skills and a highly experienced and renownedteam of experts in key Telco areas
• From Program Management to strategic consulting, through toimplementation and governance of the delivery, Reply can support Telco &Media operators and supply trusted and experienced advisors to fulfill theirneeds and solve their problems.
Overview
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• Our Client undertakes major efforts in the field of eCommerce
• Ongoing eCommerce release deployments, integration with new back-end systems and introduction of new eCommerce concepts demand careful technical and business integration
eCommerce Business Analysis and Architecture
• As part of the whole team Reply provides strong expertise in Ordering architectures and business analysis
• eTOM analysis is used to identify affected systems, integration points and to ensure completeness of the technical and business integration
• Architectural expertise is brought to projects ensuring a viable solution design for the integration of eCommerceand Ordering systems
• Large scale programs for the implementation and deployment of new eCommerce and Ordering systems are running in parallel and independently
• High interdependency of programs in technically complex fields
• Design of processes and solution architecture is key to success
Key Facts
Solution
Challenge
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• Our Client is using a proprietary ER rating system to a large extent
• Multiple different subscription packages with different content, prolongation periods, prices and credits
• Large database of customer and transactional data related to subscriptions
Subscription Analysis
• Together with a marketing team, Reply developed a utility to analyze the FULL customer and transaction ER data
• Evaluation and tracking of each subscription and user from introduction of the package and original ordering until today
• Data is summarized into easy to understand information and forecasts
• Evaluate the customer and transaction data to assess subscription performance and quality
• Forecast campaign success based on historical subscription data
• Provide meaningful marketing analysis data
Key Facts Challenge
Solution
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• Our Client opens new business models with external partners
• Our Client’s capabilities and business is externalized through a centralized IT infrastructure with standardized interfaces to all OpCos
• Our Client will enter business relations with partners and customers
Mondrian Governance Model
• Together with our Client, Reply designed processes and aligned these with the D2 organization
• Processes are designed in a way that ensures compliancy with local demand while at the same time supporting the need for centralized offerings and short TTM
• External parties get direct or implicit access to our Client’s customer, tariff and product data
• Centralized offerings bear risk of local business cannibalization, violations of law and regulation, and missing local market demand
• Local governance or contribution must not prevent the intended and necessary fast TTM that gets enabled by the Mondrian concept
Key Facts Challenge
Solution
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• Our Client undertakes major efforts in the field of eCommerce
• Ongoing eCommerce release deployments, integration with new back-end systems and introduction of new eCommerce concepts demand high levels of quality and create high test efforts
• Testing is split among various parties
Key Facts
eCommerce Testing
• Together with our Client’s team, Reply actively shapes the future test-organization and -processes for the eCommerce systems
• Reply provides highly experienced test managers and testers for the execution of operational tests
• Reply prepares the engagement of the Client into functional testing of eCommerce
• Functional tests and acceptance tests are executed by vendor
• Our Client “in house” testing teams are not yet developed to handle full testing
• Agile development processes don’t fit the organization and processes
Challenge
Solution
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• Multiple Power-Stakeholders and conflicts of interests• Advanced Risk Profile (potential legal and commercial
implications)• Dynamic changes of Processes & Models with local
adaptation requirement• Challenging timelines to enable new Partners and Use Cases• Alignment of technical requirements and business needs• Creating a holistic view on required Governance-Scope
• Our Client is getting Telco 2.0 -and investing in Enablers
• Enablers are used by current services and new Business & Use Cases
• Reply is developing 1st OpCo Enabler Governance Model
• Invest in Enablers > xx m€ in Germany by 2010
Key Facts
Strategic Consulting - Enabler Governance
• Governance Model for Enablers
• Enabler Management
• Assess & Implement Uses Cases
• Risk Management & Control
• Organizational Development
• Development of Processes (ARIS) + Capability Model
• Further Development of Organization
Challenge
Solution
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• All major BSS systems of the telco operator are affected• Local implementation in BSS must be flexible and generic
enough to support current and future propositions• Aggressive group-wide timelines• Strong local regulation of data protection where only data
related to a minor part of 35 Mio customers may be transmitted
• Strong local demand for mitigation of business risks related to Mondrian
• Our Client creates a centralized IT deeply integrated with OpCo BSS to support Web 2.0 and Telco 2.0
• Standardized generic APIs to all OpCos
• API implementation to support current and future Vodafone group-wide propositions
Key Facts
Program Management
• Reply established strong program management and design authority
• Clear decisions and definition of clear business and technical requirements for local BSS integration
• New flexible concepts and security mechanisms ensuring fast TTM, legal compliance and risk mitigation
• Phased approach with fast implementation on gateway migrating to full BSS in parallel
Challenge
Solution
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• Validation, execution and tracing of POs, licenses and payments
• Contract management for consultancy, content and service provider contracts
• Alignment with Finance and Procurement for orders, payments and license fees
• Integration of data from various and diverse sources to provide ad-hoc and ongoing reports of content sales and performance of subscription packages over time
• Our Client’s Marketing Enabling team is responsible for
• content and consultancy POs, licenses and payments of local-German and Marketing Internet Department
• implementation, monitoring and tracing of content subscription packages
Key Facts
D2 Marketing Enabling Team Support
• Reply provides consultant with business background for financial and contractual topics
• Reply provides technical consultant with database background for data integration and development as well as execution of reporting functionality
Challenge
Solution
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• Integrate people in the strategic shift process towards COTS products
• Identify maturity of the DTAG organization for change processes towards COTS products
• Create awareness for the needed change process in all DTAG organizations
• In our Client IT department more than 80 % of all IT applications are self developed or heavily customized products
• It aims to shift the status to 80 % Out-of-the-Box COTS products and only a very low degree of customization
Key Facts
COTS: governance and introduction
• Involve people in the strategic change process
• Perform WEB survey to find out the maturity and awareness of the organization for the required changes
• Identify strengths and weaknesses and biases
Challenge
Solution
IT CRM Capabilities Maturity
Basic (1) Intermediate (2) Advanced (3) Expert (4)
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