busting brain myths for better design
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Busting Brain Mythsfor Better Design
Chelsea Maxwell !@chelsea_lace
quick quiz
are you a left brain or a right brain thinker?
quick quiz
hemispherectomy?
1. Left brain vs. right brain
2. 10% of your brain
3. Personality types
4. Color and emotions
5. Digital natives
user interaction designer Active Network
m.s. applied cognition and neuroscienceThe University of Texas at Dallas
I like brains
who else likes brains?
I like brains
Roger Sperry
One must caution in this connection that the experimentally observed polarity in right-‐left cognitive style is an idea in general with which it is very easy to run wild.
what do we know about brain hemispheres?
Broca’s area Wernicke’s
area
So do 1 in 10 right-‐handed people
1 in 3 left-‐handed people have language areas on their right hemisphere
creativity logic
creativity logic
memory
intelligence
understanding
motivationtalent
awareness
emotional intelligence
problem solving
divergent thinking
aesthetics
skill
reasoning
creativity logic
1. Left brain vs. right brain
2. 10% of your brain
3. Personality types
4. Color and emotions
5. Digital natives
1. Left brain vs. right brain
2. 10% of your brain
3. Personality types
4. Color and emotions
5. Digital natives
? ? ?
65% of people surveyed believe we only use 10% of our brains
We are making use of only a small part of our possible mental and physical resources.
— William James
Professor William James of Harvard used to say that the average man develops only ten percent of his latent mental ability.
— Lowell Thomas
10% of what?
20% body’s energy3% weight
1. Left brain vs. right brain
2. 10% of your brain
3. Personality types
4. Color and emotions
5. Digital natives
1. Left brain vs. right brain
2. 10% of your brain
3. Personality types
4. Color and emotions
5. Digital natives
Katherine Briggs and Isabel Briggs Meyers
Introversion Extroversion
Intuitive Sensing
FeelingThinking
Perceiving Judging
Introversion Extroversion
Intuitive Sensing
FeelingThinking
Perceiving Judging
Introversion Extroversion
Intuitive Sensing
FeelingThinking
Perceiving Judging
Introversion E
I Sensing
FeelingT
Perceiving J
INTP
ENTP ENTJ
INTJ
ISTP
ESTP
ESTJ
ISTJ
ISFP
ISFJ
ESFP
ESFJ
INFP INFJ
ENFP ENFJ
INTP
ENTP ENTJ
INTJ
ISTP
ESTP
ESTJ
ISTJ
ISFP
ISFJ
ESFP
ESFJ
INFP INFJ
ENFP ENFJ
INTP
ENTP ENTJ
INTJ
ISTP
ESTP
ESTJ
ISTJ
ISFP
ISFJ
ESFP
ESFJ
INFP INFJ
ENFP ENFJ
forer effector
barnum effect
Disciplined and self-‐controlled outside, you tend to be worrisome and insecure inside.
“
”
You pride yourself as an independent thinker and do not accept others' statements without satisfactory proof.
“
”
At times you are extroverted, affable, sociable, while at other times you are introverted, wary, reserved.
“
”
subjects rated accuracy as 4.26 on a scale of 0 (﴾very poor)﴿ to 5 (﴾excellent)﴿
even after just 5 weeks as many as 50% of people are classified as a different type
people are complicated
1. Left brain vs. right brain
2. 10% of your brain
3. Personality types
4. Color and emotions
5. Digital natives
1. Left brain vs. right brain
2. 10% of your brain
3. Personality types
4. Color and emotions
5. Digital natives
Goethe’s Theory of Colors
Alexander Schauss
(﴾Baker-‐Miller Pink)﴿
Alexander Schauss
(﴾Baker-‐Miller Pink)﴿
http://bit.ly/1jPAjh4
1. Left brain vs. right brain
2. 10% of your brain
3. Personality types
4. Color and emotions
5. Digital natives
1. Left brain vs. right brain
2. 10% of your brain
3. Personality types
4. Color and emotions
5. Digital natives
Marc Prensky
1/3 can't identify description of “bcc” email function
1/4 didn’t know how to adjust privacy settings on social media sites
1. Left brain vs. right brain
2. 10% of your brain
3. Personality types
4. Color and emotions
5. Digital natives
1. Left brain vs. right brain
2. 10% of your brain
3. Personality types
4. Color and emotions
5. Digital natives
Design better
1. don’t generalize. research.
Age Extroversion
Technology experience
Emotions
Creativity
Occupation
Personas
Tasks
Decision making
2. your users aren’t stupid
3. designers aren’t special
I’m not like other brains
4. Design with mental model in mind
Can you find the original source?
Is the study valid?Can you find the original source?
Too good to be true?Is the study valid?Can you find the original source?
Is someone trying to make money from this?Too good to be true?Is the study valid?Can you find the original source?
resources
@neuro_skeptic
@neurobullocks
@brain_facts_org
@neuroscience
@chelsea_lace
chelseamaxwell.com/brainmyths.html
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