buy, buy, buy
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consumerism.indb 1 11/8/07 11:39:01 PM
consumerism.indb 2 11/8/07 11:39:03 PM
buy! buy! buy!shopping & shooting from the
hip, a small essay on the joys of
being a consumer in the 21st
century.
photography and text by
Stuart Murdoch
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ContentsIntroduction 9
The Images 13
Bunnings, Melbourne 14
David Jones, Melbourne 16
Myer, Melbourne 18
Vietnamese Restaurant, Melbourne 20
Mei & Picchi, Melbourne 22
‘The Warehouse’, Melbourne 24
A ‘7-11’ Store, Melbourne 26
Antique/Second Hand Store, Melbourne 28
Melbourne 30
Dimmeys Footscray, Melbourne 32
Dangerfield, Melbourne 34
Myer, Melbourne ‘back of store’ 36
Myer, Melbourne 38
Ikea, Melbourne 40
Second Hand Store [Inner West], Melbourne 42
Antique/Second Hand Store, Melbourne 44
Myer, Melbourne 46
‘Back of Store’, Melbourne 48
Savers, Melbourne 50
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Antique/Second Hand Store, Melbourne 52
Noodle Box St.Kilda, Melbourne 54
Fishmonger, Melbourne 58
Children’s Store, Melbourne 60
Dangerfield, Melbourne 62
Mei & Pikki Store, Melbourne 64
Supermarket Exterior, Melbourne 66
Warehouse Store, Melbourne 70
Music Store, Melbourne 72
Chainstore, Melbourne 74
‘Warehouse’, Melbourne 76
Melbourne Central, Melbourne 78
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8
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Shopping in the 21st Century has
become more than a necessity, it’s
a past time, a validation of one’s
existence.
Subtle psychology is used to entice,
cajole and subdue the modern
shopper into parting with their hard
cold cash.... sorry credit.
Shooting from the hip has a
long tradition in photography
in both fine art circles and with
photojournalists
Many retail outlets are reluctant to
allow photography inside. Given
the pleasing displays put in place
by the retailers these make for very
tempting photographic fodder.
Digital cameras have lowered costs
for photographers extensively in
the past 10 years, the combination
of cheap cameras, and general
paranoia in retail outlets led me
to use a camera as unobtrusively
as possible while examining the
shopping experience in the 21st
century.
Introduction
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10
This project evolved over several
years as I lugged around a small
digital camera. Working exclusively
by shooting from the hip.
This is the result of that project,
spanning approximately 3 years.
The project itself actually evolved
a year or so after I purchased the
camera. The speed and ease of
digital was something that was
difficult to come to terms with at
the time. I knew of course that
I was never going to get large
enough files from this camera to
produce much beyond a 5 x 7 inch
print, but what to do with all these
files I was generating? For a while
I toyed with ideas of a mulit-media
presentation, and even have
uploaded some to flickr.
The images as a consequence
gathered dust, and in fact have
seen several major, changes in
computing technology, floppy disks,
zip disks, and eventually the arrival
of CD roms.
The camera used was a Kodak
DC260, not a highly regarded
camera in it’s time, but small
enough to remain fairly unobtrusive,
and able to produce large enough
files to make a small publication
such as this.
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The Images
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14
Bunnings, Melbourne
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David Jones, Melbourne
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consumerism.indb 17 11/8/07 11:39:08 PM
18
Myer, Melbourne
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consumerism.indb 19 11/8/07 11:39:10 PM
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Vietnamese Restaurant, Melbourne
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consumerism.indb 21 11/8/07 11:39:12 PM
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Mei & Picchi, Melbourne
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consumerism.indb 23 11/8/07 11:39:14 PM
24
‘The Warehouse’, Melbourne
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consumerism.indb 25 11/8/07 11:39:16 PM
26
A ‘7-11’ Store, Melbourne
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consumerism.indb 27 11/8/07 11:39:18 PM
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Antique/Second Hand Store, Melbourne
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30
Melbourne
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Dimmeys Footscray, Melbourne
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consumerism.indb 33 11/8/07 11:39:24 PM
34
Dangerfield, Melbourne
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consumerism.indb 35 11/8/07 11:39:26 PM
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Myer, Melbourne ‘back of store’
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consumerism.indb 37 11/8/07 11:39:28 PM
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Myer, Melbourne
consumerism.indb 38 11/8/07 11:39:28 PM
consumerism.indb 39 11/8/07 11:39:29 PM
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Ikea, Melbourne
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consumerism.indb 41 11/8/07 11:39:31 PM
42
Second Hand Store [Inner West], Melbourne
consumerism.indb 42 11/8/07 11:39:31 PM
consumerism.indb 43 11/8/07 11:39:33 PM
44
Antique/Second Hand Store, Melbourne
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consumerism.indb 45 11/8/07 11:39:35 PM
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Myer, Melbourne
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‘Back of Store’, Melbourne
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Savers, Melbourne
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Antique/Second Hand Store, Melbourne
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consumerism.indb 53 11/8/07 11:39:42 PM
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Noodle Box St.Kilda, Melbourne
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Fishmonger, Melbourne
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Children’s Store, Melbourne
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Dangerfield, Melbourne
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consumerism.indb 63 11/8/07 11:39:53 PM
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Mei & Pikki Store, Melbourne
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Supermarket Exterior, Melbourne
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Warehouse Store, Melbourne
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Music Store, Melbourne
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Chainstore, Melbourne
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‘Warehouse’, Melbourne
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Melbourne Central, Melbourne
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This book uses Joint by Pizza Dude
font, & Frutiger Light Condensed, &
Frutiger Bold Condensed.
Layout was put together using
Adobe Indesign™.
This work is published under the
Creative Commons Attribution-
NonCommercial-NoDerivs 3.0
License.
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