by christina alehem, dieter fuchs, derya kücükgöl, peter perskull the new wine stopper
Post on 25-Dec-2015
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By Christina Alehem, Dieter Fuchs, Derya Kücükgöl, Peter Perskull
The new wine stopperThe new wine stopper
Cork oak, Quercus Suber
• The cork oak grows in the western Mediterranean region
• Portugal accounts for 50% of world’s cork production
• Cork is derived from the bark of the tree
• The oak has a life span of 200 to 250 years
• The virgin bark is cut when the tree is 25 to 30 years old
• After that the bark is harvested every 9 to 12 years
Introduction• Does a good wine need to have a natural cork stopper?
• Cork production cannot meet the demands of the industry, leading to a higher prize of cork
• Need to find an equivalent substitution to cork stoppers
• Existing alternatives: plastic stoppers, silicon and metal caps
• Have the disadvantage of preventing wine from breathing during maturation time in the bottle
Goal
We want to introduce a good alternative to cork with all it’s positive attributes but to lower
costs.
Characteristics of Natural Cork Stopper
• Elasticity
• Lightness
• Impermeability
Positive attributes
Negative attributes
• Cork taint in wine
• Increasing prize in the future
• It does not rotten
Characteristics of StrigoNovo
• Elasticity
• Lightness
• Impermeability
Positive attributes Negative attributes
• No cork taint in wine
• Low prize
• It does not rotten
• No natural cork
Collagen type IV from Danio revio
• Makes fine fibres
• Forms a natural barrier to cell migration
• Allows breathing
Expression SystemEasySelectTM Pichia Expression Kit by Invitrogen
• Pichia pastoris is a methylotrophic yeast
• Methanol can be used as sole carbon source
• Promotor is induced by methanol
• High expression levels (up to 12 gram/litre)
• Product secreted
• Adaptable to fermentation (to 10.000 litres)
• No CO2 incubators or tissue hoods needed
• Licence needed
Positive aspects of StrigoNovo
• Grease proof paper is already culturally accepted
• The paper absorbs a little bit of wine
• StrigoNovo can be produced everywhere
• StrigoNovo will not cause a cork taint
• The paper is brown
• Brown, granulated plastic cylinder
Industry Segment Value in Euro (000) per year
Wine Stoppers €1.000.000
Floor & Wall Coverings € 300.000
Expanded Agglomerated Cork € 100.000
Other Products € 100.000
Total Cork Products €1.500.000
Worldwide cork production is estimated to be
slightly less than 13 billion wine stoppers per year.
Source: The Natural Cork Quality Council http://www.corkqc.com/cqcsurve.htm
Test market
StrigoNovo is primary intended for middleclass wines which constitute ~70% of the total wine market.
The initial test markets will be in Switzerland, Sweden and probably the USA.
We think that the population in these countries are more susceptible for changes regarding wine, compared to Italians, French or Spanish.
•Extraction Characteristics 57%
•Physical Appearance 19%
•Wine absorption 10%
•Physical Dimensions 10%
•Natural Materials 3%
Consumers view on stoppersaccording to an American survey
Source: The Natural Cork Quality Council http://www.corkqc.com/cqcsurve.htm
GANTT-schemeProject planning
Research
Small scale production
Pilot production
Full scale production
2 years
Marketing
5 years4 years
Budget in SEK/year
Personal24%
Material24%
Equipment46%
Marketing6%
Other costs that need to be considered
Production• license fees• manufacturing sites• maintenance
Marketing•consult
Patent• lawyer• application
The total cost is predicted to be SEK 8,500,000 per year
Financial aspects
Total costs per year: SEK 8.5 million
Total costs in 4 years: SEK 34 million
Estimated price of StrigoNovo: SEK 2 / piece
Winning per stopper: SEK 0.75
Annual market: 13 billion stoppers
0,35% of the market covers the cost of the research
Patent
• “StrigoNovo”
• Size minimised cellulose binding laminin
• Concept of StrigoNovo-construction
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