by rob greer · and you’ll be writing for search engines. answer the questions who, what, when,...

SEObyRobGreer

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SEOsearchengineoptimization

SEOreferstostrategiesandtacticsthatcanhelpyourwebsiteappearincovetedsearchenginepositions.

“WhenyouplaythegameofSEO,youwinoryoudie.”

Search Engine Goalhelpuserssolveproblems

To Succeedpresentthebestanswer

Buzzkillyouneedtohearthis

Quick Fixthere‘snofasttracktoSEOsuccess

Immediate Resultsdon‘texpectthem

Work Requiredlotsandlots

Easier Marketingthereareeasierwaytomarketyourself

Examplespaidadvertising,paiddirectories,referrals

Not Discouraged?let’sstartlearningaboutSEO

SEO Expertsthey’vecalledyou,you’veseenthemonline

Telemarketer Sharon“ThisisSharonyourlocalGooglespecialist...”

Sharon“ThisisSharonyourlocalGooglespecialist...”

Who Can You Trustwhohastheanswers

First Page Promisesdon’tbelievethem

Most Important Factors content,links,rankbrain

Contentkeywords,text,images,multimedia

Linksinbound,internal,external

RankBrainmachinelearningartificialintelligencesystem

Withinanabstracthighdimensionalfeaturespace;word/sentencevectordirectionandpositionrepresentsinformationinintuitivestructures.Localgeometryclustersofentitiesrepresentsemanticallyrelatedcomponentsofthesignal;andrelatedsemanticgroupsarespacedinasimilardistancefromoneanother.

-Wikipedia

Simply Saidrankbrainhelpsgoodguesssearcherintent

Your Site Must Berelevant,valuable,unique,popular,trustworthy

Relevantcloselyconnectedtosearcherintent

Valuableextremelyusefultopotentialvisitors

Uniqueunlikeinformationavailableelsewhere

Popularappreciatedbymanypeople

Trustworthyreliableinformation

Keywordsmisused&misunderstood

Keyword Frequencybevery,verycareful

“…thefirstoneortwotimesyoumentionaword–thatmighthelpwithyourranking.Absolutely.Butjustbecauseyoucansayitsevenoreighttimes,thatdoesn’tmeanthatitwillnecessarilyhelpyourrankings.”

MattCutts,Google

Good Exampleofabadexample

I’maLosAngelesweddingphotographer,andIlovephotographingweddings.LosAngelesissuchagreatplacetolive,soifyou’rehavingaweddingsoonandyouliveinLosAngeles,Ihopethatyou’llconsiderhiringmeasyourLosAngelesweddingphotographer.

Better Examplelessismore

I’maLosAngelesweddingphotographer.Weddingsandphotographsaremypassion.

Synonymsplayahugeroleinsearches

“Wedding” Synonymsmarriage,nuptial,ceremony,hitched,connubial

“Photograph” Synonyms photo,image,pic,picture,print,photograph,shot,snapshot,capture

Practical Usagedogphotos,doggiespictures,caninephotographs,puppypics

Latent Semantic Keywordswordsthatareinherentlyrelatedtoeachother

bride,groom,veil,processional,recessional,bridesmaids,maidofhonor,groomsmen,bestman,reception,ceremony,officiant,bouquet,boutonniere,garter,vows,venue,flowergirl,ringbearer,chuppah,ketubah

Singular & Pluraladdthat“s”

Titlesveryimportant

Unique Titlesgooglehatesduplication

Company Name in Titlebeforeorafterornone

Locationcity,venue

Adjectiveseasy,smart,local,secret,fast,private,exclusive,2016

Superlativesadjectivesthatcomparethreeormorenouns

best,biggest,boldest,briefest,brightest,busiest,calmest,classiest,cleverest,coolest,craziest,cutest,easiest,fanciest,finest,freshest,funniest,greatest,hippest,hottest,newest,prettiest,rarest,riskiest,safest,shiniest,smartest,tastiest,weirdest,wisest

Emotionfeelingshelppeopleconnect

Adoring,Amazing,Amusing,Beautiful,Brave,Caring,Cheerful,Comfortable,Compassionate,Delighted,Delighted,Eager,Elated,Elated,Enthusiastic,Excited,Exhilarated,Fond,Happy,HeartWarming,Helpful,Hopeful,Interested,Joyous,Optimistic,Pleased,Powerful,Proud,Relaxed,Safe,Shocking,Surprising,Tender

Promisehowto,completeguides,tips,facts,secrets,insiders

How to Have A Great Wedding

Trendyzombies,bernie,gameofthrones,dogs,cats

WHY TRUMP LOVES WEDDINGS

“IwanttomakeSEOgreatagain.”

Warningsyoushouldnever

Never Eat Cake at Weddings

Key to SEOcontent,content,content

You Must Write ContentifhopetosucceedatSEO

Write for Visitorsandyou’llbewritingforsearchengines

Answer the Questionswho,what,when,where,how,why

Describe Your Imagesstatingtheobvious

Be Specifictobebelievable

Make It Personalusefirstperson

Readabilityshortsentences&paragraphs

So What Testcantheythink“sowhat”whenreadingyourcontent

Create Meaningful Texteventhoughfewpeoplemayreadit

Duplicate Contentisabadthing

Saying the Same Thingswillnotyieldsuperiorresults

Content Lengthlengthisstrength

Page Countdistinguishyourselffromsimilarcompetitors

Compelling Contentcopywritingfuelsbothconversions&seo

Single Messagefocusononecentralideaperpage

Topics“butIhavenothingtowriteabout”

Tell Storiestellyourownstoryforbestresults

Make Listseverybodylovesatop10list

Answer a Questionwhypeoplesearch

Identify a Problemthenofferyoursolution

Interviewsclients,mentors,yourmom

Trendingqueryistrending

Frequencyupdatedcontentsometimesranksbetter

Writing Captionstips&tricks

Describeindividualsandobjects

Storyexplainwhatishappening

Discusswhyorhowyoucreatedtheimage(s)

Similaritiescompareimagestootherimages

Locationcurrentandhistoricalinformation

Imagesinfluencerankingswithimages

Image Identificationfilename,alt,title,surroundingtext

Linksexternal,internal,inbound

External Linkslinkstoauthoritysitesmayhelp

Internal Linksindicaterelativeimportanceofcertainwebsitepages

Inbound LinksoneofthemostimportantSEOfactors

Link Buildingabsolutelynecessary

Local Searchrelevance,distance,prominence

Relevancematchsearcher’sintent

Prominencehowwellknownisyourbusiness

Reviewsimportantprominenceindicator

Where to Get ThemGoogle,Directories,Yelp,TripAdvisor

Negative Reviewscanpushyoudown

Number of Reviews

Physical Locationbrick&mortaraddresspreferred

Centroid Biaslocalsearchinfluencedbydistancetobusiness

Distance to Businessphysicaldistancebasedonlocationmapping

Contact Informationmoreismore

Phone Numberslocalareacodesarebest

Domain Addressdomainnameaddressshouldmatchphysicaladdress

Domain Agesenioritymatters

Registration Length

yourdomainexpirationdate

“Valuable(legitimate)domainsareoftenpaidforseveralyearsinadvance,whiledoorway(illegitimate)domainsrarelyareusedformorethanayear.Therefore,thedatewhenadomainexpiresinthefuturecanbeusedasafactorinpredictingthelegitimacyofadomain.”

GooglePatent

Public vs Private Domainwhoisinformationofferspositivesignals

Keyword in Domainbestweddingphotographer.com