(c) 2003 sandeep k. rathod1 ipr licensing & organisational strategy a presentation at the csir-...
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(C) 2003 Sandeep K. Rathod 1
IPR Licensing & Organisational Strategy
A Presentation at the CSIR- IPMD Seminar
January 18, 2003 by
Sandeep K. Rathod
(LL.B., Patent Agent)
IPR Cell - Legal Dept,Cadila Healthcare Limited.
(C) 2003 Sandeep K. Rathod 2
Intellectual Property & TypesThe property or product of one’s mind or intellect that can be traded/ protected/ enforced using legal means.
PatentsTrademarks Copyrights Content/ multimedia/Undisclosed information
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IPR Licensing and the Organisation
Emergence of IPR as the new currency.
93% of the value for Time-Warner is on account its intangibles.&the figure is 89% for GE.
(C) 2003 Sandeep K. Rathod 4
Change in the IP outlook•Aggressive IPR licensing.(Eg. IBM)
•IP as assets, not just as defenses.(Eg. Texas Instruments, Alcatel)
•IP to add to revenue generation and share holder value maximisation.(Eg. Walt Disney)
(C) 2003 Sandeep K. Rathod 5
Licensing Revenue Figures• IBM collects +1bnUSD.
• Lucas Films has collected +500mn USD
• In-licensed products account for 54% of J&J’s pharmaceutical revenue.
(C) 2003 Sandeep K. Rathod 6
Reasons to Give IP License
• Direct Revenue Generation• Lateral Revenue Generation• Increased Organisational Efficiency• Product Risk Reduction• Reduced Litigation Risk• Market Control & Increased Market
Penetration• Technology Barter• Goodwill / Reputation
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Reasons to Take IP License
• Access to Technology
• To Avoid Litigation Risk
• To Leverage Complementary assets
• To Enhance Product Lines
• As Competitive Hedging
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Licensing Disadvantages• Loss of Control
• Loss of Incentive for Expansion
• Loss of New Business Opportunities
• Loss of Public Recognition
• Dependence on Others for Revenue / Products
• Piracy Risk
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Alternatives to Licensing
• Direct investment
• Sell a Turnkey package
• Full Fledged Joint Venture
• Sell on your own
(C) 2003 Sandeep K. Rathod 10
The Future• More Indian companies shall
opt in for Licensing;
• We shall see more complex Licensing Transactions.
• Requirement of Professionals who understand Licensing
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Conclusion• IPR Licensing today has become a
fact of modern business• More Companies today are open to
license their IPR• Licensing has significant advantages
from an Organisational view-point• The Disadvantages that are
associated with IPR licensing can be effectively manages, though NOT completely avoided
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