c360 brand platform

credentials

“In the struggle for survival, the fittest wins out at the expense of

their rivals because they succeed in adapting themselves best to

their environment.”

– Charles Darwin

what’s in a name?

positioning

For brands that are looking for a communications partner that will help them

achieve their sales, share and brand building objectives while maximizing their

ROI, C360 is an integrated communications group that achieves the 360º

brand~consumer connection by having a team of specialized professionals

that delivers results by focusing on understanding the consumer needs, wants

and behavior and delivering the right brand message at the relevant contact

point.

services

360 Consumer & Brand Interaction

beliefs

“The old advertising model was informing, persuading and

reminding.

The new advertising model is demonstrating, involving and

empowering.”

Mitch Matthews, Marketing Chief, Microsoft

beliefs

Relationships

• That the consumer and brand relationship is no longer only

about consumption.

• That trusted and dependable relationship are built through

an integrated and consistent delivery of a relevant

conversation.

• That the consumer expects more from a “friend” but it is a

two way street, “friendship is loyalty” .

beliefs

We believe there’s been too much of everything

• Too much of sameness, cloned, duplicated, replicated

imagery.

• Wealth has been the ultimate goal, as the measure of

where people belonged, as the measure of success.

• Today’s consumer is realizing that these symbols are

shallow and don’t provide meaning nor happiness; rather

they feed insecurity and alienation.

beliefs

The consumer is hungry for real meaning and community.

• In the last 50 years we have more than doubled our wealth

and we are not happier for it; at the same time rates of

depression are 10 times of what they used to be.

• Modern life is making us feel more alone and alienated.

• We are learning that in our abundant world we have a lot of

everything except what we really crave for.

beliefs

People are realizing that seeking value is being smart

• Consumers have learned to be more frugal and are likely to

carry those skills over once the economy recovers.

• They realized they were wasting money on higher-priced

goods and services when less expensive alternatives were

available with little real trade-off in quality or satisfaction.

• The "crazy mindset" is over and shoppers are only willing to

pay for what they absolutely need or for those items that

present extraordinary value.

beliefs

We are back to “simpler times”

• A new set of family values

• As a result of cutbacks in the family budget "we have

redefined what's truly meaningful in our lives”

• Parents and families are shifting to a new value system

where keeping up with the Joneses is out and teaching the

kids about responsible spending is in.

beliefs

Profound behavioral modifications

• People are redefining their social and consumer behavior so

deeply that it will last long after the recession is over.

• The recession will end, but looking inward and streamlining

are likely here for some time.

• What we're seeing is a pretty dramatic shift in how people

are thinking about money and finances and needs versus

wants

beliefs

The new home opportunity

• Tough times remind us that products exist to solve

problems, and products that are solution-centric stand a

much better chance of survival (and success)

• It’s about recalibrating our business to focus on how we can

make consumers’ lives better

beliefs

We believe we are at a “Cultural Juncture”.

A transition in social consciousness of historical scale.

PEM

our vision

To increase sales and market share by building relevant

relationships between our brands and it’s customers through

conscious branding.

our vision

The “Conscious Brand”

• Respects it’s customers– Acts like a good friend – honest, credible, fun, human.– Fosters real community and a two way collaboration.

• Makes a genuinely good product or service – no “smokes and

mirrors”.– Has an authentic story that gives meaning to it’s customer lives.– Gives them something to believe in, fall in love with, and want to be part

of.

• The new brand relationship will be about meaning,

collaboration, purpose.

our mision

To drive sales while building brands by nurturing

relationships between our brands and it’s consumers

through insights relevant to all relationship contact

points.

mission

The C360

• The C360 is our process of delivering the most cost-

effective sales and brand building efforts by integrating the

activities of all communications disciplines into a single

brand voice.

how we do it

The C360

• As per Millward Brown, the central premise of 360

communications is that all brand contacts matter and

should be considered holistically when spending marketing

money.

how we do it

We deliver the 360 integration by:

• Having the consumer at the heart of all efforts, with a focus on

obtaining the most cost-effective consumer response

• Identifying the most relevant insight relative to the contact point

• Recognizing that there are consumers and that there are

shoppers, all exposed to the brand contact at the same time; all

switching from one state of mind to the other.

• Managing an increasing and morphing number of specialists to

ensure that all are working together, not operating in silos

fact

Today’s consumer rather look smart than pretentious.

Society is moving from “image is everything”

to “frugal is the new black”.

PEM

Today’s consumer rather look smart than pretentious.

Society is moving from “image is everything”

to “frugal is the new black”.

PEM

for inquiries please contact us

Pablo E. Muñiz

Managing Partner

787.501.6222

pablo3063@gmail.com