ca s e m a k e s i t s w a y t o h a r v a r d c a s e s t u dy l i s t b i r … · 2021. 3....

GOTS approved chemical inputs now number 25,913, anincrease of 13% in 2020. This confirms that these inputsare increasingly used as a risk management tool by wetprocessors to satisfy legal and commercial residuerequirements.

- Dilip Gaur, Business Director, BirlaCellulose Aditya Birla Group &

Managing Director, Grasim Industries

Sustainability is at the core of our business strategy. We are happy that our journey towards leadership insustainability has been globally recognised with the

publication of this case study.

GOTS Certifications in 2020 ReachFive Figures For The First Time

In 2020, the number of GOTS certified facilities grew by34% globally, to a new high of 10,388 from 7,765 in 2019.16 GOTS Approved Certification Bodies report that over 3million people in over 72 countries were working inGOTS certified facilities.

Significant increases are seen in all regions. Top 10countries for certified facilities are India (2,994),Bangladesh (1,584), Turkey (1,107), China (961), Germany(684), Italy (585), Portugal (449), Pakistan (391), USA (167)and Sri Lanka (126).

“The exceptional increase inthis unprecedented year

shows that decision makersvalue GOTS as an important

tool to drive sustainabletransformation in a

comprehensive way - fromfield to fashion."

- Claudia Kersten, MD, GOTS,

Birla Cellulose: ‘Spearheading Sustainable Fashion’case makes its way to Harvard Case Study List

Birla Cellulose, part of Aditya Birla Groupand one of the world’s largest man-madecellulosic fibre producers, has featured inthe Harvard Case Study List through itscase study ‘Birla Cellulose: SpearheadingSustainable Fashion’.

Published by the prestigious IveyPublishing, a leader in providing businesscase studies with a global perspective, thecase is authored by Prof. UtkarshMajumdar and Namrata Rana, Director ofFuturescape. The case study is availableon Harvard Business Review and HarvardBusiness School Publishing casecollections.

M A R C H 0 2 - I S S U E 5 4

Contact - +91 98408 97542For Editorial / Advertisements - magazine.textile@gmail.com

READ NOW!

The case talks about how BirlaCellulose took the sustainability

challenges head-on andtransformed sustainability into a

winning business strategy.