calling all spokespeople
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Contact Heather at heather@comerecommended.com
Calling All Spokespeople! Advice for Entry-Level PR & Marketing Professionals
Join the conversation on Twitter: #Cachinko
Contact Heather at heather@comerecommended.com
Introduction • The PR & marketing industries are growing • 80% of PR & marketing firms expected to hire
in 2011 • Social media, digital media, and interactive
media services are becoming commonplace • Communications is playing a larger role within
corporations • In 2008-09, 4,475 students received a degree in
PR – 3,606 were female
3
Contact Heather at heather@comerecommended.com
What We’ll Discuss Today • Differences between agency and in-
house work • What is expected for an entry-level
PR/marketing professional • Job search basics
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Contact Heather at heather@comerecommended.com
In-House vs. Agency
In-House • One “client” = one focus • Corporate cheerleader • Involved
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Contact Heather at heather@comerecommended.com
In-House vs. Agency
Agency • Multiple accounts = multiple
directions • Longer hours • Versatile
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Contact Heather at heather@comerecommended.com
In-House vs. Agency Tip: Agency experience is valuable to
in-house departments and agencies
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Contact Heather at heather@comerecommended.com
What is expected
Experience • Internships • Education • Organizational
participation
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Contact Heather at heather@comerecommended.com
What is expected
Skills • Writing • Social media • Organization
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Contact Heather at heather@comerecommended.com
What is expected
Adaptability • Ideas • Flexible • Opportunistic
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Contact Heather at heather@comerecommended.com
PR/Marketing Job Search Tips
Start early • Internships • Student groups • Classes
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Contact Heather at heather@comerecommended.com
PR/Marketing Job Search Tips Do your research • What do you want to
do? • Where do you want to
work? • Which companies are
hiring? • Who are they looking
for? 12
Contact Heather at heather@comerecommended.com
PR/Marketing Job Search Tips
Use multiple methods • Social media • Job boards • Networking • Organizations
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Contact Heather at heather@comerecommended.com
Thank you! For more tips: blog.cachinko.com
Join us for our next job seeker webinar on:
November 30, 2011: Questions for Cachinko III:
Let’s Stump Heather!
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