calling brand ambassadors: let's get social

Calling Brand Ambassadors: Calling Brand Ambassadors:

Shelly Lucas@pisarose

““You are what you share.” ~ You are what you share.” ~ @LeadbeaterCh@LeadbeaterCh

Let’s Get SocialLet’s Get Social

Brands before social mediaBrands before social media

This is who we are, what we do, what we know, and what we sell…

SurveysFocus groupsNet Promoter

ScoresCustomer

service Sales interactions

Product reviews

Brands in a social worldBrands in a social world

People are talking about you….

Brands: no longer the Brands: no longer the loudest voiceloudest voice

And others are

And others are

listening…listening…

……even if you even if you aren’t.aren’t.

Brands’ social challengeBrands’ social challenge

“Controlling the conversation is like forcing a date to go well.”

~ @chrisbrogan

We can steer the We can steer the conversationconversation

Help buyers and influencers Help buyers and influencers navigatenavigate

* online explorations* online explorations

* impromptu conversations* impromptu conversations* content consumption* content consumption

Listen, respond, share, Listen, respond, share, recommendrecommend

Imagine: mapping “hotspots” throughout the buyer’s journey!

Use social for good!Use social for good!

“Social networking is about building people up in your network, NOT tearing them down.” ~ @Turner_Tasha

As employees, we all As employees, we all represent brands.represent brands.

The same applies to The same applies to brands.brands.

How are you using How are you using social to build yours social to build yours

up?up?

Social media policiesSocial media policies

12 - 12 - 201212 - 12 - 2012

Social media policiesSocial media policies

Mutual protection for you

Mutual protection for you

and your company.

and your company.

It isn’t just a bunch of It isn’t just a bunch of legalese…legalese…

Or a bunch of prohibitions…Or a bunch of prohibitions…

It’s the beginning of It’s the beginning of a…a…

A transformationA transformation

How we work

How we

help

How we think

How we work together

Social currencySocial currency

B2B buyers trust (and buy from) those whom they know.

A big part of knowing a business…

is knowing the people who work there.

40% of organizations say at least 50% of 40% of organizations say at least 50% of their employees use social networking their employees use social networking

for work. for work. @McKinsey_MGI 2013 study@McKinsey_MGI 2013 study

PRESENTATION TITLE AND COMPANY PRESENTATION TITLE AND COMPANY NAMENAME

Good judgment is a mustGood judgment is a must

Use social networks

thoughtfully…

The world is listening.

Tweet and post with careTweet and post with care

Make intelligent and informed Make intelligent and informed decisions. decisions.

Act in the best interest of Act in the best interest of your company.your company.

If you wouldn’t want your If you wouldn’t want your boss to read it, don’t post boss to read it, don’t post

it.it.

Know the corporate Know the corporate narrativenarrative (via @berkson0) (via @berkson0)

Vision, founding Vision, founding principles, ethosprinciples, ethos

Messages, themes,

Messages, themes,

aspirational

aspirational

elementselements

What your business is

What your business is giving to the world—

giving to the world—products, services,

products, services, actionsactions

Define your nicheDefine your niche

Your expertise

Your business objectives

Audience’s informational

needs

Sweet spot

Fill a Fill a needneed

Be consistent

Be human

Offer a Offer a clear POVclear POV

Avoid “sale

s speak

”

Strive to offer “best of breed”

content* @joepulizzi, Epic Content Marketing

Select your platformsSelect your platforms

✴ Where is your intended audience being socially active?Where is your intended audience being socially active?

✴ Which platform works best with your schedule?Which platform works best with your schedule?

Constantly traveling or in meetings? Twitter may not

be for you.

Find a buddy!Find a buddy!

““The true delight is in the finding The true delight is in the finding out rather than in the knowing.” out rather than in the knowing.”

~ @IsaacAsimov~ @IsaacAsimov

Share best practices, ask questions, discuss observations, brainstorm content ideas

Nobody has the social space “figured Nobody has the social space “figured out.” out.”

It’s constantly evolving.It’s constantly evolving.

Get

social

!

Shelly Lucas@pisarosepisarose@yahoo.com