camp outreach & recruitment strategies

Presented By:

Dr. Viridiana Díaz, Sacramento State University

Martha A. Estrada, Northern New Mexico College

HEP/CAMP New Directors Orientation

September 10-11, 2013Washington, DC

Coordinates outreach projects and activities, conducts identification and recruitment of incoming students, assists students with admission, financial aid and other University services.

CAMP Components

Responsible Staff

Goal and Objectives Measurement Instruments

Outreach & Recruitment (Regular/Special

Admission)

-Director

- Outreach Coordinator/ Counselor

GOAL: Admission and enrollment of 8O eligible students each grant year. OBJECTIVE: To inform and recruit potential eligible students by visiting 6O high schools, hosting 20 campus fieldtrips and participating at 10 community events each grant year.

-Logs of visits -Contacts -Completed files -Admissions records (regular/

special admits)

Financial Assistance

-Outreach Coordinator/ Counselor

-Retention Counselors

GOAL: 100% receive financial and scholarship assistance and follow-ups. OBJECTIVE: Assistance with FAFSA application, weekly follow-ups until application completed and student.

-SAR reports -Award letters

CAMP Components

Responsible Staff

Goal and Objectives Measurement Instruments

Outreach & Recruitment

-Director

- Recruiter

GOAL: Admission and enrollment of 35 eligible students each grant year.

OBJECTIVE: To inform and recruit potential eligible students by visiting Northern NM high schools, hosting 20 campus fieldtrips and participating at 10 community events each grant year.

-Logs of visits -Contact Info Cards-Completed files

Northern NM Regional Recruitment Map

Overview

Registration Forms MSD Agenda

• HS Visits• College Fairs• Community Agencies• Community Events• Farms/Ranches• Northern Eagle Day

• Table Cover• Display Board• CAMP Information Sheets• NNMC Contact Info Cards• Recruitment Supplies

• i.e. pens, pencils, lanyards• All contain program name, phone

number and/or e-mail address

Where do we go?

Who do we see?

• Prospective Students & Parents/Families

• Community Partners

What do we take?

Recruitment Visit Tracking Sheet

Monthly Recruitment Activity Report

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Contact Information

Dr. Viridiana Díaz, DirectorCAMP, Sacramento State Universityviridiaz@csus.edu

Martha A. Estrada, DirectorCAMP, Northern New Mexico Collegemestrada@nnmc.edu