campaigns that drive action: email marketing for success!
Post on 01-Nov-2014
56 Views
Preview:
DESCRIPTION
TRANSCRIPT
HalfmoonYogaHalfmoonYoga
B•B•Q
Campaigns That Drive Action: Email Marketing for Success!
Featuring email and social engagement.
© 2014
2
Chief Creative Officer
YOUR SOCIAL MEDIA MENTORVanessa Cabrera
yoursocialmediamentor@gmail.com
facebook.com/yoursocialmediamentor
@vanessacabrera
linkedin.com/in/vanessacabrera
3
Grow with Constant ContactGet results fast, with affordable, easy-to-use
engagement marketing tools and free coaching.
Events& Registrations
Offers& Promotions
Newsletters& Announcements
Feedback& Surveys
4
AgendaWhat are campaigns, newsletters?
Email + Social: you have to use both!
Next Steps
Campaigns & Newsletters | Email | Email + Social | Next Steps
6
marketing
Campaigns & Newsletters
At its core, marketing is abouteliciting a physical and measureable
response
7
pull response
Campaigns & Newsletters
What is acampaign?
push content
8
Campaigns & Newsletters
What is anewsletter?
9
Campaigns & Newsletters
Different types of newsletters
Newsletters
Keep your audience in-the-know Card or announcement
WOW!
Custom code email
101001
Business letter
Press release
Campaigns & Newsletters | Email | Email + Social | What’s Next?
11
What you know that they don’t
What you have access to that they don’t
“Original” isn’t required… just be interesting and relevant
What do I write about?
12
How much is enough?
Focus.
Less is more.
?51%
November 2013
13
A picture is worth...
14
A picture is worth...
Pictures get 47% more click-through activity than content without images, but…
…don’t over-rely on images!
Be sure to use text labels in case images aren’t displayed by the recipient’s mail program.
Remember: your content is viewed on mobile devices…
A picture is worth...
15
Use images carefully!
17
Repurpose & Reuse
Who is it “from?”
What’s the “subject?”
When do you send your communication?
Now, later or neverThree little words that rule your world
20
Who is it from?Winning the battle of priorities
How will you be most recognizable?
Subject lineWinning the battle of priorities
2SECONDS2WORDS 2TODAY
24
Winning the battle of priorities
4 NEW craft beers just arrived. Oktoberfest is here!
Joe’s Pet Store Newsletter
ALERT: Help your dog beat the heat!
Children’s Classes Limited spaces available for children’s classes.
October Newsletter
25
Monthly is most common
Ask yourself: “When are my readers likely to take the action I want?”
When to send
26
Find your best day
Send your e-mail, watch for best response
Select 3 days in the week to test
Divide your list into3 groups of people
1
2
3
27
Find your best time
Select 3 times on the day with the best results
Use same 3 groups of people
Send email at 3 different times of day, note time with best results
1
2
3
28
When to send or postDo not be romanced by a high open rate –measure actions!
29
67% don’t see images by default
Text links get more clicks than buttons
Place your logo left or center in email
Practical advice
30
Key action must be above scroll line
Do not give too many choices
Make all images clickable (and with text labels)
Practical advice
(and on your mobile device)Test it on yourself!
Campaigns & Newsletters | Email | Email + Social | Next Steps
32
Email + Social
Then vs. nowSocial media marketing for small businesses
source: Constant Contact Small Businesses Then & Now study
% of small businesses using social media marketing
10%
2008
33
Email + Social
Then vs. nowSocial media marketing for small businesses
source: Constant Contact Small Businesses Then & Now study
% of small businesses using social media marketing
87%
2013
Email + Social
It influences decisions
74%Rely on social networks to guide purchase decisionssource: Fedelta
55%Share purchases on social networkssource: Fedelta
68%Learn more about a charity if they see a friend posting about it source: MDG Advertising
35
Email + Social
Email & SocialYou have to use both
Drive traffic back to your list, email, etc...
Amplify your email
36
Email + Social
Email + Social
37
Email + Social
Email + Social
38
Email + Social
Email + Social
Campaigns & Newsletters | Email | Email + Social | Next Steps
40
Next Steps
Tools to expand your reachSimple Share tool
41
Next Steps
Tools to expand your reachSocial media buttons
42
At register
With the check at end of the meal
On registration forms
Next Steps
Tools to expand your reachOffline
43
Web sign-up tool(app for website, Facebook, etc)
Next Steps
Tools to expand your listOnline
44
Next Steps
Tools to expand your list
Text to Join™ from Constant Contact
TXT
Scan to Join™from Constant Contact
45
Next Steps
Tools to expand your list
Apps
Save big with exclusive Moran Family of Brands benefits from Constant Contact
To sign up and save today, visit:
http://moranbrands.constantcontact.com
Price plans based on your list size, starting as low as $15 monthly…
Moran Brands discount: 10% off monthly!
SPECIAL OFFER!
To enter to win, sign up at the link below and send an email by August 31!
http://moranbrands.constantcontact.com
Set up your account and send an email campaign by August 31, 2014 and enter to
win a free year of MarketMeSuite – a platform to easily manage your social media
marketing!
Plus, access to free coaching from MarketMeSuite.
top related