campus journalism: editorial writing

Ms. Meden F. FadriquelaNew Era University-HS Department

What is an Editorial?An Editorial is usually written by the editor or one of the writers on his or her behalf and it represents the views of the newspaper.Also in editorial section, you will find other people’s opinions on the same subject or others. They are known as columns.

Editorial stories have:

♦ Introduction, body, solution and conclusion like other news stories.

♦ An objective explanation of the issue, especially complex issues.

♦ A timely news angle.

♦ Opinions from the opposing viewpoint that refute directly the same issues the writer addresses.

♦ Good editorials engage issues, not personalities, and refrain

from name calling or

other petty tactics

of persuasion.

♦ Alternative solutions to the problem or issue being criticized. Anyone can gripe about a problem, but a good editorial should take a proactive approach to making the

situation better by using

constructive criticism

and giving solutions.

♦ A solid and concise conclusion that powerfully summarizes the writer's opinion. Give it some punch.

♦ Editorials of argument and persuasion take a firm stand on a problem or condition. They attempt to persuade the reader to think the same way.

This editorial often proposes

a solution or advises taking

some definite action.

Types of Editorials

♦ Editorials of information and interpretation attempt to explain the meaning or significance of a situation or news event. There is a wide variety of editorials in this category, ranging from those which provide background information to those which identify issues.

♦ Editorials of tribute, appreciation or commendation praise a person or an activity.

♦ Editorials of entertainment have two categories. One is the short humorous treatment of a light topic. The second is a slightly satirical treatment of a serious subject. (Satire is the use of sarcasm or keen wit to denounce abuses or follies. While it ridicules or makes fun of a subject with the intent of improving it.)

♣ Editorials are written according to a well-established formula.

• Introduction ………state the problem • Body ………………expresses an opinion • Solution …………...offers a solution to the problem • Conclusion ………..emphasizes the main issue

Ed i to r i a l W r i t i n g

Intro:Present theproblem orsituation.

Take a stand!

Reason #1 for position

Reason #3 for position

Reason #2 for position

Presenta logicalsolution.

Recapthe staffstance.

An effective formula for editorial writing is SPECS

• State the problem;• Position on the problem;• Evidence to support the position;• Conclusions: Who’s affected and how;• Solutions to the problem: At least two

1. Lead with an Objective Explanation of the Issue/Controversy. Include the five W's and the H. Pull in facts and quotations from sources

which are relevant.

2.Present Your Opposition First. As the writer you disagree with these viewpoints. Identify the people (specifically who oppose you). Use facts and quotations to state objectively

their opinions. Give a strong

position of the opposition.

You gain nothing in

refuting a weak position.

3. Directly Refute The Opposition's Beliefs. You can begin your article with transition. Pull in other facts and quotations from people who support your position. Concede a valid point of the opposition which will make you appear rational, one who has considered all the options.

4. Give Other, Original Reasons or Analogies.

In defense of your position, give reasons from

strong to strongest order. Use a literary or cultural allusion that leads to your credibility and perceived intelligence.

5. Conclude With Some Punch. Give solutions to the problem or challenge the reader to be informed.

A quotation can be effective, especially if from a respected source. A rhetorical question can be an effective concluder as well. While it ridicules or makes fun of a subject with the intent of improving it.

☻Think of an opinion piece as a persuasive essay: the writer has an opinion or a point of view on an issue and he or she

wants to convince the reader

to agree. This is not as easy

as it may seem.

• You must research your topic and find out what’s happening and what went on in the past.

• You must know the facts

and be able to refer

to them in your

argument.

☻Pretend you are a lawyer and you are making a case before a jury. You will want to convince the members of the jury to believe that your client is right . Therefore you need to present as much

evidence as you can

that proves the point.

☻You can do the same when you write a column or editorial. Here’s an example:

Let’s say you want to write an editorial supporting capital punishment. You want to convince your readers that someone who commits

murder should receive

a death sentence.

☻The first thing you have to do is start collecting the facts.

• When did Canada put an end to capital punishment? What were the arguments used to do that?

• When did people start talking about re-introducing the death penalty?

• What cases have prompted debate on this issue? What examples can they find to support their argument for capital punishment?

☻You must also consider the other side of the argument.

• What would people who oppose the death penalty say?

• How would they respond to their points?• start with a basic premise or theme. • use facts and details to back up

your opinion and help you

make your case.

• Leave your readers with a lasting impression -- a strong point that will make them consider your point of view.

• Don’t need to preach to the reader. A good editorial will make readers take notice of the situation and form their own opinions on the issue.

Characteristics of an Editorial

Interesting, brief and forceful Clear and have moral purpose,

sound reasoning and power to influence public opinion.

Factual and provides pertinent information.

Planning the Editorial

1. Start with one specific idea as your topic for the editorial.

2. Establish a purpose well in mind.3. Gather sufficient data.4. Run though your topic and develop fully.5. Have a definite stand on controversial issues.6. Use logical reasoning and use this to end your editorial.

Beginning the Editorial

• You can use the following:• A striking statement about the topic.• A quotation• A narration• An order• A question• A mixture of facts & opinion• A news peg

The Body

• Include in this part

- the editorial’s basic facts

- the causes and effects behind

- incidents and situations

- illustrations

- arguments

This part drives home a final important thought or direction. It

may be in the form of advice, challenge, command or just a

rounding out or a simple summary.

THE CONCLUSION

Possible topics for editorials and columns are almost endless because everyone has an opinion on everything! They could include:

♠ legal or political issues such as gun control or the country’s economy, minority rights or international politics.

♠ issues facing people in your own community — such as a decision to demolish a historic building or the controversy surrounding a new law against skateboarding.

☻LOOK through stories in your daily paper.

☻Form your own opinions. Opinions are based on what you have read and what you already know or believe.

Then you can put those views down in an editorial or column of your own!

Your lead paragraph should set the correct

mood for your editorial. Write simply, directly and vigorously. Know your facts and be sure

to stress a point. Be impersonal.

POINTERS IN WRITING THE EDITORIAL

Keep it brief. Delimit the topic to one specific idea. Maintain & sustain your objectives in

writing the editorial Use the positive approach in writing the

editorial. State the problem or need. You can suggest solution & give motivation for action.

POINTERS IN WRITING THE EDITORIAL

Pointers….(cont.)

Give it quality & freshness. Current topics have the tendency to become monotonous & so a fresh treatment in your editorial can make people have the interest to read it. Use catchy titles. End the editorial appropriately.