candle pitch deck

THIS LIGHT SHINES

13.5oz heavy weight crystal quality tumblerLaser-engraved lotus emblem. Measures: 4 1/4" height, 3 3/8" diameter Exterior box textured natural grey/white canvas. Embossed matte white label with high-gloss black ink. !

Adi (ah-dee) is a traditional Indonesian boys name meaning, "Superior" in English.

These candles are 100% Organic Soy Wax, with a clean burn. Unlike petroleum-based paraffin, soy beans are a renewable resource.

!The Candle - http://thislightshines.com Page 2

The Lotus, a symbol of fortune, grows in muddy water and blooms above the murk to achieve enlightenment.

!The Candle - http://thislightshines.com Page 3

Each candle will be connected to an interactive map where you can dedicate the flame of your candle to a loved one that has passed on.

!Interactive - http://thislightshines.com Page 4

…

@lucasstoffel

When you register your candle and connect your twitter account…

!Interactive - http://thislightshines.com Page 5

You will be able to tweet the map using the hashtag “#shines4,” and this will cause your dedicated flame to blossom into a lotus.

!Initial Campaign - http://thislightshines.com Page 7

Indiegogo Campaign Insights- 30 day fundraising statistics -

The power of love and lightFront Page !

Feature

The power of love and light

Newsletter!Feature

Newsletter Feature!$2,000 jump

!Stats - http://thislightshines.com Page 10

!Stats - http://thislightshines.com Page 11

Raised $7,840 on Indiegogo 400 candles sold in 10 Countries

Over 104% funded

Plus an additional $3,000 raised at a NYC Fundraiser held the night we met our goal.

!Financial Recap - http://thislightshines.com Page 12

Social Media Reach +250K

!Social Media - http://thislightshines.com Page 13

Soft Launch April 2014 All candles that were sold on Indiegogo in December/January will directly serve as a “test group” for our soft-launch in April. This will allow us time to fix any technical problems with of the digital map, social functionality, and website before we land in stores during 2014.

!The Future - http://thislightshines.com Page 14

Retail Strategy

Mid-Tier Retailers We are a high-quality organic product. Our goal is to target boutique to mid-cost retailers like Papyrus, Hallmark, West Elm or West Elm Market. Partnering with those who share our vision for locally made products, but who will also take the product into a mainstream arena.

Pricing We want the product to have a perceived high-end value, while keeping it affordable. Also noting that 10% of retail cost will be donated to charity. !Suggested retail price: $25.00 Wholesale price: $12.50Charitable donation per candle: $2.50

The essence of rebirth in Buddhism is one’s energy carrying forward. We are considered to be an endless

energy passing from one to the next, much like the flame of a candle lighting another. The flame transfers, but the

new flame carries its own identity.