capitalizing on technology : capitalizing on technology : government 2.0 dwane brinson lee county...

CAPITALIZING ON CAPITALIZING ON TECHNOLOGYTECHNOLOGY::

GOVERNMENT 2.0

Dwane Brinson

Lee County Tax Administrator

Chair, Public Relations Committee

Outline

Social media defined

The evolution of social media

Lee County’s program

Impending technology

Application in tax offices

Questions

What is social media?

In a few words? Interactive news, networking and information sharing

Popular sites include: Facebook Twitter YouTube Blogs

Distinctions of Social Media

Reach – social media has a global audience

Accessibility - social media tools are generally available to anyone at little or no cost

Usability – anyone can easily learn to use social media

Timeliness – social media is nearly instantaneous

Permanence - social media can be altered almost instantaneously by comments or editing

The Evolution of Social Media

Fast Facts

Social media is now the #1 activity on the web

By 2010, Generation Y will outnumber the Baby Boomers

If Facebook were a country, it would be the 4th largest

Fastest growing segment of Facebook is the 55 – 65 female age group

Much of Generations Y & Z consider email out-of-date

80% of Twitter usage is on mobile devices

Courtesy of socialnomics.net

Years to Reach 50 Million Users

Challenges and Benefits

The challenges of implementing a social media campaign are limited. What few challenges are identified can be relatively easily overcome.

The benefits seem endless and far outweigh any challenge. No real price can be placed on citizen participation, two-way communication and involving a wide array of the population.

Challenges Benefits

Lee Linked: Lee County’s Program

Program Components

Vidiads Social Media

Facebook Twitter YouTube Blog

Live Chat Quick Response (QR) Codes

VidiAd

The next generation of recruiting ads; it’s a short video of the position

Short clip discussing the department and intangibles

Shows innovative, creative work environment is honored

The Social Web

Social Media Pages

The 360o Process

Bad Tweets…

Instant Chatting

Instant communication line between county and citizens

Service enhancement

Job enrichment

QC through archived conversations

Quick Response (QR) Codes

Why do Local Governments Need This?

Active citizenry People enjoy civic engagement, and social media is an

enhancement at no additional cost Service enhancement Economic development

Studies show that many major companies research a jurisdiction’s website and technology usage prior to making an investment decision

Shows accountability/transparency/trust Citizens want to know that the bureaucracy is operating

in the best interests of the electorate Puts a face on county government

Impending Technology

Two-Way Television

Advancement of Smartphones

From analog to digital

From 3G to 4G

Automobiles

Social media connection in cars?

Downloadable apps

“DVR” for radio

Application in Tax Offices

Application

Social media technology is becoming a part of our everyday lives – capitalize on it

Transparency improves trust Open communication lines Improvement in customer service

i.e. QR Codes on letters Job variety/enrichment Customer service

Questions?