capsim de-brief

Ferris De-briefing

Kesharri Baptiste, Nicholas Basista, Parker Moncada, Kevin Cheung, Colten Dollar, James Faralli

Broad Leader• Intended to be cost leader in all markets • Accepting lower margins with higher sales

Overview

• Transition to Niche Cost Leadership• Targeted Low-end and Traditional markets

Low Cost Provider

Rounds 1-3

Pursued low-cost high production

strategy and broad differentiation

Met customer criteria

Introduced new product for next round

Successfully implemented automation for future

Redefine markets, strategic decisions to introduce and

eliminate products

Poor strategy Invested too heavily in R&D

Poor forecast properlyHigh Inventory Costs.

No promo budgetEmergency loan

Rounds 4-8

Shifted strategy: Niche markets

-> Low End and

Traditional Markets.

Profit increase: $36.6M

Focus on customer criteria

Increased invested in promo & sales budget

Higher customer awareness & accessibility

Issue:-Balance scorecard-

Customer Buying criteria remained low

Moving Forward

*(Fast+Falcon)=Fast (Feat+F_Le+Falcon)=Feat

Balance ScorecardRecap: 125

Round 1 to Round 8

Round 8

Round 1

Balance Scorecard Recap

3842

47

70

85

72

89

87

Recap: 125

Overall Strengths:• Sales, Market Share,

Assets/Employees, Steady Improvements

Overall Weakness• Emergency Loan (Round 1),

Customer Survey Score (Buying Criteria/Accessibility)