caratlane social media analysis q4 2015
Post on 10-Jan-2017
441 Views
Preview:
TRANSCRIPT
Caratlane: Social Media Report
This report looks at how Caratlaneperformed on social media between
October 1st – December 31st, 2015
Generate Your Own Social Media Report
This report was generated entirely by
the Unmetric Reporting Engine.
It took minutes to create.
Create Your FreeSocial Media Report Now
Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS
921,617 30,440 3.42% IndiaMostly Young, Female
and Attached.
Caratlane
Engagement Score Total Fan Posts
107 10
Total Posts Brand Response Rate
159 50.00%
Total Likes Avg. Reply Time
59,254 12 hrs, 7 mins
Total Comments General Sentiment
1,604 Positive
Total Shares
3,731
BRAND POSTS FAN POSTS
Brand Overview
875K
880K
885K
890K
895K
900K
905K
910K
915K
920K
925K
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Fan Growth
Total Fans
921,617
New Fans
30,440
Engagement
0
250
500
750
1,000
Caratlane had an average engagement score of 107 and a highest of 903.
Community Analysis
Caratlane fans are mostly Young, Female and Attached. Caratlane fans are largely from India followed by United States.
Fan Demographics Distribution of Fans
50%50%
male female
0% 20% 40% 60% 80%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 10% 20% 30% 40%
Single
In a Relationship
Engaged
Married
UnKnown
0K 200K 400K 600K 800K 1,000K
India
United States
United Arab Emirates
Saudi Arabia
Pakistan
Australia
United Kingdom
Canada
Bangladesh
Georgia
0
1
2
3
4
5
6
7
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Brand Posts
Top keywords used Frequency
cover photo 12
CaratLane.com 12
JewelleryOftheStars 11
collection 9
perfect 9
34%
66%
Brand Participation Brand Non Participation
76%
1%
23%
Posititve Negative Neutral
Brand Posts - Engagement
Caratlane responded to 54 conversations generated by the 159 Posts they published.
Caratlane receives more positive than negative vibes from comments on their Posts.
Brand Responses Sentiment of Brand Posts
Most Engaging Brand Posts
03-NOV-15, TUE 12:56AM
Rings we absolutely <3 <3 <3 ~ https://goo.gl/wVBKxo
ENGMT
.
LIKES COMMENTS SHARE
S
SENTIMENT
903 8,139 90 494 Positive
23-OCT-15, FRI 3:35AM
#GJF CONTEST ALERT: WIN a Rs. 5,000 Jewellery Voucher! Just ans this easy question. Which festive lo ..
19-NOV-15, THU 1:00AM
Now this is what we call temptation ;) ~ https://goo.gl/d2OyFA
ENGMT
.
LIKES COMMENTSSHARESSENTIMENT
882 1,761 729 693 Positive
ENGMT
.
LIKES COMMENTS SHARE
S
SENTIMENT
659 3,603 42 246 Positive
NO IMAGE NO IMAGE NO IMAGE
Brand Posts - Analysis
Brand Post Types Days of the week
0 20 40 60 80 100 120 140 160
0 50 100 150 200
Photos
Videos
Plain Text
Links
Polls
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 10 20 30 40
0 50 100 150 200
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts
Top Keywords Used Frequency
chocolates 3
happy Raksha
Bandhan
2
gentleman 2
LuckyToHaveASis 2
MySistersQualities 1
User Posts
0
1
1
2
2
3
1-Oct 8-Oct 15-Oct 22-Oct 29-Oct 5-Nov 12-Nov
19-Nov
26-Nov
3-Dec 10-Dec
17-Dec
24-Dec
31-Dec
Positive Neutral Negative
Caratlane responded to 5 conversations generated by the 10 Posts fans published.
Caratlane appears to participate more when Fan conversations have greater positive vibes than negative.
User Posts - Engagement
Brand Responses Sentiment
50%50%
Brand Participation Brand Non Participation
80%
0%
20%
Posititve Negative Neutral
Campaign Intel – 3 most recent campaigns
Oct 01, 2015 - Dec 31, 2015
0 2 4 6 8 10 12 14
0 100 200 300 400 500
Duet Dubsmash
#LoveAndLaughter
#WomenOfMettle
Number of Posts
Engagement Score
Engagement Score Number of Posts
Brand Overview
FOLLOWERS NEW FOLLOWERS FOLLOWER
GROWTH
COUNTRY
2,465 222 9.90% India
CaratLane@CaratLane
Engagement Score
259
Total Proactive Tweets
275
Retweets Total
299
Replies Total
133
Favorites Total
206
Total Mention
823
Total Retweets
295
Total Replies
0
Response Rate (%)
12.76%
Average Reply Time (mins)
187
Most Engaging
#LuckytoHaveaSis
Most Recent
#WomenOfMettle
BRAND TWEETS USER TWEETS
Brand Overview
BRAND CAMPAIGNS
2K
2K
2K
2K
2K
2K
2K
2K
3K
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Follower Growth
Total Followers
2,465
New Followers
222
0K
0K
0K
0K
0K
0K
0K
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Followee Growth
Total Followees
478
New Followees
18
Engagement
0
250
500
750
1,000
1,250
CaratLane had an average engagement score of 259 and a highest of 1,000.
0
5
10
15
20
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Proactive Tweets Retweets
Brand Tweets
Proactive Tweets Retweets
275 299
Get Tweeting! Post a selfie & tell us why you're #LuckyToHaveaSis!
Win 10k Jewellery voucher https:..
09-Nov-15, Mon 11:53PM
ENGMT. FAV. REPLIES RETWEETS
1,000 20 39 22
Top Engaging Tweets
#ContestAlert Boys, post a #selfie with your sis & tweet why you're
#LuckytoHaveaSis. https://t.co/..
Where would you pair them with: A) Pooja B) Card Party C) Festive
Shopping. Ans with #GJF & tag us...
06-Nov-15, Fri 04:51AM
ENGMT. FAV. REPLIES RETWEETS
1,000 23 39 25
23-Oct-15, Fri 03:45AM
ENGMT. FAV. REPLIES RETWEETS
1,000 7 44 15
NO IMAGE NO IMAGE NO IMAGE
Posts with Hashtags engage the best. Those with Mentions are the most frequent
0 20 40 60 80 100 120 140 160 180 200
0 50 100 150 200 250 300 350 400
Links
Plain Text
Hashtags
Mentions
Number of Posts
Engagement Score
Engagement Score Number of Tweets
Brand Tweet Types
0 50 100 150 200 250
0 100 200 300 400 500 600 700
#luckytohaveasis
#missbeejewelled
#beejewelledcollection
#gjf*
#beejewelled*
#contestalert*
#lucktohaveasis
#selfie*
#cht15*
#contest*
User Tweets about Hashtag
Brand Tweets about Hashtag
Brand tweets User Tweets
Volume of Tweets with Hashtags
0
50
100
150
200
250
300
1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec
luckytohaveasis missbeejewelled beejewelledcollection gjf beejewelled
Spread of Hashtags by day
0 200 400 600 800 1000 1200
#selfie*
#cht15*
#contestalert*
#lucktohaveasis
#beejewelled*
#contest*
#missbeejewelled
#luckytohaveasis
#gjf*
#beejewelledcollection
Engagement Score
Hashtags - Engagement
Average Response Rate : 12.76%
0
20
40
60
80
100
120
140
160
1-O
ct
3-O
ct
5-O
ct
7-O
ct
9-O
ct
11-O
ct
13-O
ct
15-O
ct
17-O
ct
19-O
ct
21-O
ct
23-O
ct
25-O
ct
27-O
ct
29-O
ct
31-O
ct
2-N
ov
4-N
ov
6-N
ov
8-N
ov
10-N
ov
12-N
ov
14-N
ov
16-N
ov
18-N
ov
20-N
ov
22-N
ov
24-N
ov
26-N
ov
28-N
ov
30-N
ov
2-D
ec
4-D
ec
6-D
ec
8-D
ec
10-D
ec
12-D
ec
14-D
ec
16-D
ec
18-D
ec
20-D
ec
22-D
ec
24-D
ec
26-D
ec
28-D
ec
30-D
ec
Men
tio
ns a
nd
Rep
lies
Replies Mentions
Customer Service
Average Reply Time : 3 hours 7 minutes
0
500
1000
1500
2000
2500
1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov15-Nov20-Nov25-Nov30-Nov 5-Dec 10-Dec15-Dec20-Dec25-Dec30-Dec
Customer Service
Positive Negative Neutral
Customer Service
REPLY ANALYSIS REPLY SENTIMENT
0
10
20
30
40
50
60
70
80
Request ForDirect
Message
Request ForContact
Request ForView a Link
Request ForEmail
BrandApology
Plain Text
0
20
40
60
80
100
120
140
160
180
200
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
Replies Mentions
Day of the week
0
20
40
60
80
100
120
140
12:00 AM 2:00 AM 4:00 AM 6:00 AM 8:00 AM 10:00 AM 12:00 PM 2:00 PM 4:00 PM 6:00 PM 8:00 PM 10:00 PM
Replies Mentions
Time of the Day
Total number of Retweets : 295
-20
0
20
40
60
80
100
120
140
1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec
Retweets of Brand Tweets Brand Tweets
Retweets
Total number of Mentions: 823
-20
0
20
40
60
80
100
120
140
160
1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec
Mentions Brand Tweets
Mentions
Influencers
Name Followers Tweets
Contestick 101,842 2
Raju Narisetti 34,278 1
UttarPradesh 18,614 1
Sramana Mitra 17,627 2
ÑĘHÂ 16,167 1
TOP 5 INFLUENCERS
Generate Your Own Social Media Report
This report was generated entirely by
the Unmetric Reporting Engine.
It took minutes to create.
Create Your FreeSocial Media Report Now
Thanks!
Please contact us at NotJustNumbers@unmetric.com for more
information.
top related