carey m. rulo stereotyping, bias and propaganda in the media

CAREY M. RULOSTEREOTYPING, BIAS AND

PROPAGANDA IN THE MEDIA10th – 12th Grade

JournalismEDU 2200 Technology for Teachers

Fall 2009

Objectives The student will explore the concepts of

bias, stereotyping, and propaganda in various forms of media and advertisements.

The student will analyze and compare a variety of media samples to assess which techniques are used in each.

The student will use this knowledge to collect, identify, analyze and classify examples of each technique to be used in a project for tomorrow.

Show-Me StandardsShow Me Standards Addressed: CA 5 1.5, 1.7, 2.7

Knowledge Standards In Communication Arts, students in Missouri public schools will acquire a solid foundation which includes knowledge of and proficiency in5. comprehending and evaluating the content and artistic aspects of oral and visual presentations (such as story-telling, debates, lectures, multi-media productions)

Performance Standards Students in Missouri public schools will acquire the knowledge and skills to gather, analyze and apply information and ideas.Students will demonstrate within and integrate across all content areas the ability to5. comprehend and evaluate written, visual and oral presentations and works7. evaluate the accuracy of information and the reliability of its sources

 Students in Missouri public schools will acquire the knowledge and skills to communicate effectively within and beyond the classroom.Students will demonstrate within and integrate across all content areas the ability to7. use technological tools to exchange information and ideas

Grade Level Expectations/DOK

Strand: Information LiteracyBig Idea: #2. Develop and apply effective skills and

strategies to analyze and evaluate oral and visual media

Concept: A. Media MessagesGLE: Analyze, describe and evaluate the elements of

messages projected in various media (e.g., videos, pictures, web-sites, artwork, plays and/or news programs)

DOK Level: 2

Stereotyping Stereotypes are generalizations,

or assumptions, made by people about the behavior and personalities of all members of a group.

People are placed under these labels based on appearance or image.

What is Bias? When a preference toward

a particular perspective interferes with the ability to be impartial, unprejudiced or objective it is called a bias.

What are some ways someone could be

biased? Ethnic/Racial Geographical Gender Political Sensationalist

Boys Vs. Girls:The Battle of the Sexes

in the Media Roles “Feminine”/

”Masculine traits

Marketing – What appeals to women/men?

What Is Propaganda?

Propaganda is ANY communication made to influence the attitude of the audience either positively or negatively.

It is often selective in its presentation (lying by omission) and usually seeks an emotional response rather than a rational one.

What Is Propaganda?

Many times propaganda is combined with stereotypes and/or bias to help “drive the message home.”

In most instances propaganda techniques are combined to offer a stronger effect on the target audience.

Propaganda Technique #1

Bandwagon

“Everybody’s doing it/buying

it/using it and so should YOU!”

Propaganda Technique #1

Bandwagon

Propaganda Technique #2

Testimonial

“Celebrity X drinks/uses/buys/drives Product Y

and so should YOU!”

Propaganda Technique #2

Testimonial

Propaganda Technique #3

Transfer“YOU will look

better/feel better/perform better

if you use our product because the

people in our commercial/ad do!”

Propaganda Technique #3

Transfer

Propaganda Technique #4

Repetition

“Buy XYZ because XYZ is the

greatest, so buy XYZ right now. You can get XYZ at any

store!”

Propaganda Technique #4

Repetition

Propaganda Technique #5

Emotional Words

“Do YOU want to live a luxurious life, filled with beauty, a paradise on earth and all at a price

that is completely affordable? Then buy

our product!”

Propaganda Technique #5

Emotional Words

Propaganda Technique #6

Name-Calling“We are better than the other guys. Their

product/service is totally inferior/evil so

YOU must go with ours!”

Propaganda Technique #6

Name-Calling

Propaganda Technique #7

Faulty Cause and Effect“If YOU use our

product your life will improve, you’ll be

happier and healthier than people who

don’t buy and use our product!”

Propaganda Technique #7

Faulty Cause and Effect

Propaganda Technique #8

Compare and Contrast

“ABC is better than XYZ because it

comes first alphabetically, so YOU must buy our

product!”

Propaganda Technique #8

Compare and Contrast

Assessment Assessment for today’s lesson will be

based on participation in class discussion, questioning, and discovery/identification of examples displaying the various concepts and techniques discussed in class, documenting their work on the Analyzing Advertisements hand-out.

These samples will be used in a project to be started in class tomorrow for a grade.

Assignments For tomorrow, keep gathering printed examples

of stereotypes, bias and propaganda techniques from the media. These can be from: Magazines Newspapers Internet Sources***Be sure to note which technique(s) are used

in each example using the Analyzing Advertisements hand-outs and try to find as many different examples as possible (You should have at least 8 of your own examples.) This will be important for tomorrow’s activity.***

ClosureToday we have discussed

stereotypes, bias and propaganda techniques used in various forms of media along

with their effects on individuals and groups. We will continue

with this theme tomorrow using the examples you found today along with samples you collect

tonight as homework.

SourcesLESSON PLANNING IMAGES AND VIDEO

DESE Anne Arundel County

Public Schools Read Write Think Analyzing Advertise

ments Hand-out

“The Breakfast Club” movie cover (scanned image)

You Tube “Teen Stereotypes” video

McDonald’s sign Carrie Underwood “G

ot Milk” campaign Vintage Coke Adverti

sement Campbell’s Soup pict

ure “Affordable Paradise”

by H. Skip Thomsen PETA advertisement Slim-Fast Advertisem

ent Mac Vs. PC Advertise

ment