carlson lord philippines,inc

Carlson Lord Philippines, Inc.Group 3A

Dhruv Adak – GAPR12CMM102 Hari Babu - GAPR12GLSCM142Komal Dang - GAPR12GLSCM144 Mitali Mohapatra - GAPR12CMM106

Saarim Bakali – GAPR12CMM110

Most frequently mentioned unaided reasons for non-use

of sanitary napkins

64%

62%

46%

44%

41%

27%

Can’t be used again Not versatile ; one type for heavy days and another for light days Not as absorbent; blood easily strikes through; need to change often Not soft; end portions are hard Not durable; gets de-formed and easily crumples

Preference on: Reusability

18%

5%

31%26%

20% P1 vs all others P2 vs all others P3 vs all others P4 vs all others P 5 vs all others

Preference on: Absorbency

44%

25%

21%

8%

2%

P1 vs all others P2 vs all others P3 vs all others P4 vs all others P 5 vs all others

SNO

Evaluation Criteria

Product Prototype

P1 P2 P3 P4 P5

1 Reusability 66 43 92 48 79

2 Versatility 57 78 61 86 70

3 Absorbency 82 90 70 65 62

4 Comfort 79 68 51 83 57

5 Non Bulkiness 76 67 59 90 94

6 Average123 68.3 70.3 74.3 66.3 70.3

7 Average1261.5 60.5 76.5 67 74.5

8 Average13 74 66.5 81 56.5 70.5

Analysis & Research Data

Most typical comments after

use of Prototype P3

I like it. To start with, the material is just the right thickness. So it’s good for both heavy and light days

It looks to me like I can wash this after using it and then use it again

For those who are reluctant about sanitary napkins, this fits. Also , its easy to use

Maybe they ought to soften it.

• We are targeting women of an age group of 25 above

• Woman targeted mainly from Rural areas

• Currently use -Pasadors

• Source of Entertainment –AM Radio

• Advertisement Campaign- Radio Jingle

Target Customer

Advertisement Campaign

Target Customer

Behavioral

• Hygiene Conscious

• Stain Conscious

Psychographical

• Unsure

• Extra Cautious

Demographical

• Rural

• Young to Middle Age

Siya

Copyright 2012 SIYA Corp

Its all about ‘HER’ happiness

Introducing SIYA pads, Philippines first reusable pads. These ease to wash pads

come with an antibacterial solution to sanitize easily.

So No More Leaks No More Infections come replace your Pasadors today

to experience pure bliss!!!

Siya Pads

Positioning

Value

Proposition

•HER Happiness

Emotional

Benefits

•Tension Free

•Safe

Functional Benefits

• Reusable , Versatile and absorbent • Easy to Clean and Dry • Anti-Bacterial solution

Product

Attribute

• Sanitatory product

Thank You