carnaby - british presentation

Carnaby StreetMission Statement

…The Mecca of the mod era

…more than a establishment, but a fashion

cathedral

…a hangout for celebrities and fashion enthusiast

Carnaby Street

Logo Letterhead

Carnaby StreetFr

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LocationFlagship Store

Carnaby Street

Carnaby Street2151 BroadwayNew York, NY

Carnaby StreetDemographicsSex:•Male•FemaleAge:•22-35 years of age.Kids:•None•1-2 kidsIncome:•100k or moreEducation:•High school or higher•Bachelors or higher•Grad School

Target Market

Carnaby StreetPsychographics•Drives an E-Class Convertible Mercedes•Jogs in the park or at the beach 3 times a week•Attends concerts, musicals and plays•Politically interested in world affairs and current events•Goal oriented, competitive & independent•Contributes to and attends charitable events•Health and Green conscious•Dines at French Cafés and Posh Burger Joints•World traveler, snow boarding and sailing•Shops on line and tech savvy

Target Market

Carnaby StreetNew York Fashion week Carnaby St. Trunk Show

In-Store EventLocation: Carnaby Street New York

Date: Friday February 17th thru Sunday February 19th

Carnaby Street will be hosting its very first Trunk show and we will be offering all our customers exclusive pieces from

Carnaby designers and designer lines. In addition, customers will receive 25% off all items featured in the trunk show. Come

join us for live music, free drinks, meet and greet with the designers, and our very first trunk show!!!

Featured Designers:•Marc Jacobs

•Amanda Walkely•Ben Sherman

•Theory•Diana Von Furstanberg

Carnaby Street

Press ReleaseFOR IMMEDIATE RELEASE Contact:

Carnaby Street/

Public relation

646.335.5000

CarnabySt.com

CARNABY STREET HOSTS NEW YORK FASHION WEEKS TRUNK SHOW ON-AND-OFF THE RUNWAY

Appearances by Marc Jacobs, Amanda Walkely, Theory, Diane Von Furstenberg and CarvenNew York -- – February 17, 2012 – NY Fashion Weeks “Grand Finale” and Carnaby Streets “On-and-Off-the Runway” Trunk Show presented by Cadillac. It’s the first of an annual iconic event of high-energy fashion and non-stop excitement featuring the best of fall 2012 and spring 2013 collections on Friday, February 16 – Sunday February 18. Carnaby Street welcomes top designers including Marc Jacobs, Amanda Walkely, Theory, Diane Von Furstenberg and Carven to their events in Carnaby’s luxe-chic department store. In addition, Carnaby Street will also be offering a 25% off on designer labels in celebration of New York Fashion Week. “New York is very fashion conscious; New York residents know exactly what's on the market and what looks best on them,” said famed designer, Marc Jacobs, “This will be a world class fashion event and it will be a great opportunity for me to meet and interact with my clients.”

Carnaby StreetCompetition

Brooks Brothers

Competition

Carnaby Street

Saks Fifth Avenue

Carnaby StreetCompetition

Bloomingdale’s

Product Assortment

Carnaby StreetBen Sherman

Retail Price $ Retail Price $ Retail Price $

Carnaby StreetAmanda Walkey

Retail Price $ Retail Price $ Retail Price $

Carnaby StreetPaul Smith Men

Retail Price $ Retail Price $ Retail Price $

Carnaby StreetPaul Smith Men

Retail Price $ Retail Price $ Retail Price $

Carnaby StreetPaul Smith Women’s

Retail Price $ Retail Price $ Retail Price $

Carnaby StreetPaul Smith Women’s

Retail Price $ Retail Price $ Retail Price $

Carnaby StreetMarc by Marc Jacobs

Retail Price $ Retail Price $ Retail Price $

Carnaby StreetMarc by Marc Jacobs

Retail Price $ Retail Price $ Retail Price $

Carnaby StreetTheory for Women

Retail Price $ Retail Price $ Retail Price $

Carnaby StreetTheory for Men

Carnaby Street

Carnaby Street

“Buzz”Carnaby street plans on

creating and up keeping a “Buzz” by offering the first 200 customers who spend

$150 or more a $25 gift card that they can use at their

discretion. In addition we will offer all of our customers our Carnaby St. Loyalty Card, and as a extra bonus when they sign up they will receive an instant 15% off their next purchase. Another great

benefit of the Carnaby St. Loyalty Cards is that the more you swipe your card the more

points you accumulate, for every 1,000 points earned, a

$100 store credit is automatically earned.

Carnaby Street

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Key Chain card

Carnaby Street