carrie: the musical

Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477

Carrie The Musical Online Marketing/Print/Street/Social Media

DMA: Los Angeles Project Manager: Joy.Calisoff@campuscircle.net

Overview of Campaign This report recaps our marketing efforts for CARRIE: THE MUSICAL. Our outreach included the following:

1.  Banner Advertising – Hosted on campuscircle.com for Mobile/Desktop 2.  Dedicated Emailing – To CC members in LA. 3.  Social Media Outreach – Content posts on FB (10.3K+ likes)/Twitter (28K+) 4.  Newsletter Ads/Calendar Listing/Trailer Post – Promoting show release 5.  Sweepstakes – Pages hosted on campuscircle.com 6.  Print Ad Campaign – In Campus Circle 7.  Street Marketing – Postering campaign in Los Angeles

The campaign has 3,887 clicks (includes 523 bitly clicks), 10,743 content related page views and 417 social media interactions to date. The total reach for the Facebook campaign was 21,448.

Cover of Campus Circle

Content in Campus Circle

Cover of Campus Circle

Street Marketing Ex. – L.A.

Original Content Page Views – 842

Social Media Interactions - 404 Website Traffic 733,000/month

Unique Visitors – 466,000/month

Banner Advertising Banner advertising for the film appeared on our website, campuscircle.com. The banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 733,000 page views and 466,000 unique visitors. Imp. – 2MIL+ to date. Clicks – 593

Mobile Banner Screen Shots Banner ads appearing in the Campus Circle Content feed and article pages.

Dedicated Email

Delivered – 21K+ Opened – 1,861

Clicks - 272

Campus Circle

Newsletter Emails – 21,458 Opens – 1,775

Weekly Newsletter Campaign over 10 weeks

Clicks– 98

Calendar Listing

Page Views – 129

Website Traffic 733,000/month

Unique Visitors – 466,000/month

Film Trailer

Page Views – 115

Website Traffic Page Views – 733,000/month

Unique Visitors – 466,000/month

Social Media #1

Social Media #2

Social Media #3

Sweepstakes Page (LA) Page Views– 940

Entries – 355 SM Interactions - 13

Website Traffic Page Views – 733,000/month

Unique Visitors – 466,000/month

Sweeps Demo - Age

Sweeps Demo - Gender

Sweeps Demo - Ethnicity

Sweeps Demos - Status