case studies politics

Post on 14-Jun-2015

216 Views

Category:

Documents

3 Downloads

Preview:

Click to see full reader

TRANSCRIPT

Case StudiesDelivering

Branded Content, Brands, Contentand Politics

usingSocial Media

Brad Keeling@bradatslice

#inclasswithbradPompeii 79AD

#inclasswithbrad

Electoral inscription from Pompeii depicting Mercury. Officina of Verecundus IIvir(um) i(ure) d(icundo) d(ignum) r(ei) p(ublicae) o(ro) v(os) f(aciatis)

This translates as “I ask you to elect Holconius Priscus duovir. He is worthy of holding office”.

PoliticsPompeii 79AD

#inclasswithbrad

PoliticsSydney 2011 AD

Electoral inscriptions from Sydney depicting slogans “Keep Carmel” and “Keep Verity” featuring Carmel Tebbutt and Verity Firth

#inclasswithbrad

PoliticsSydney 2011 AD

@Keep_Carmel Case Study

Identical campaigns in many ways with one glaring difference. Carmel used Twitter and Verity didn’t.

Carmel won by a few hundred votes. Verity lost by a few hundred.

#inclasswithbrad

@bradatsliceCase Studies can be found at www.onesmallplanet.com.au

top related