case study 2014 - vlado cintula: 150 000 display and text ads generated exactly to the site of each...
Post on 10-Jul-2015
891 Views
Preview:
DESCRIPTION
TRANSCRIPT
Personalization and automation:150.000 display & text ads generated
exactly to the tastes of each user
150+ Guestsper CON
GOALS: sell as many tickets as possible,
achieve ROI > 100%
STRATEGY: 1. personalize the text & display ads
on the basis of customer preferences
2. Maximize coverage of guests fans
Average William Shatner fan
Meet your idol in your city!
Challenge: How to create thousands or even
tens of thousands display ads, remarketing lists,
keywords & text ads?
GOOGLE API
45.760 display ads104.303 text ads61.946 keywords
showcase of automatically generated banners
RESULTS: Target ROI exceeded 300%
14.000+ tickets soldhappy client :)
Automationeffective campaigns and real resultsallow us to use "out of box" strategiescool creatives that satisfy every user
Thank you for your attentionIf having any questions, please feel free to ask
Vlado CintulaSenior SEO/SEM consultant, RIESENIA.com
facebook.com/vlado.cintula
@Vlado_Cintula
+vladocintula
top related