[case-study] from italy with love
Post on 13-Apr-2017
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CA
SE-S
TUD
Y
Country: Italy
Customers: 60.000
Sphere: Food
Website visitors: 50.000 / month
TIBIONA TEAM
STARTED USING
TRIGGMINE
OCTOBER 2015
Email reminder of the items left in a shopping cart
GOT AN EMAIL
Increase your sales & get customer’s loyalty
PURCHASED
A B A N D O N E D C A R T S R E C O V E R Y
Direct link to your checkout form to
proceed payment
CAME BACK TO A WEBSITE
In October 2015 TIBIONA started from launching Abandoned Carts Recovery campaign. To return customers who abandoned their shopping carts.
EMAIL # 1
Abandoned Cart TimeOut
120 minutes
Time of sendingin 3 hours
Emails sent on October
3 300 emails
EMAIL # 2
Abandoned Cart TimeOut
120 minutes
Time of sendingin 2 days
Emails sent on October
356 emails
• WIN-BACK• POST-PURCHASE• HAPPY B-DAY
NEW CAMPAIGNS ADDED:November 2015
5% 10% 15% 20%
30 d
ays
90 d
ays
180
days
360
days
What is your Churn Rate?
Just remind your customer that you are still there for him…
1
2Add a pleasant gift or a discount to bring your customer back…
3 GET HIM BACK & INCREASE SALES
Customers make 1 or even more purchases…
…but than they just stop buying…or start purchasing somewhere else.So how to bring those customers back?
90 DAYS NON-PURCHASER
180 DAYSNON-PURCHASER
360 DAYS NON-PURCHASER
2A PENNY FOR YOUR THOUGHTS
1THANK YOU FOR BEING AWESOME
3GIFT FOR YOUR NEXT PURCHASE 4
GREAT PRESENT FOR A GREAT PERSON
P O S T P U R C H A S E
5OUR BEST OFFERS YOU MAY LIKE
POST PURCHASE EMAIL
NEW ARRIVALS
CUSTOMER HAPPINESS COMES FIRST…
ANNIVERSARY PURCHASE
Congratulate your customer with his 5th, 10th, 20th purchase.
HAPPY B-DAY
Wish him a happy B-day & send a gift for his next purchase
HAVE BEEN WITH YOU FOR 1 YEAR
A year past since he made his first purchase or created an account
HAPPY HOLIDAYS
Send greeting for Christmas, New Year, Easter etc.
HAPPY B-DAY
47%OPEN RATE 10%
CLICK RATE
T H E M E T R I C S .
0%UNSUBSCRIBED
51%OPEN RATE
5%CLICK RATE
2015
2016
EMAIL REPORT
17 507
8 569
1 273
48
SENT
OPENED
CLICKED
UNSUBSCRIBED
CONVERSIONS
TriggMine generated ONLY 0,70% of website traffic.
90TRANSACTIONS
5 367,59 €
HEREWITH, TriggMine GAINED UP 2,16% from all revenue during 6 month
ROI = 1 883%
365SUCCESS STORIES
$ 10 950 850REVENUE
GENERATED
The service is vital for those, who do business online. I’m totally satisfied. Many thanks & best wishes.
Paul Kulinich, Head of Sales
MORE THAN WORDS…
I N T E G R A T EY O U R P L A T F O R M F O R E M A I L M A R K E T I N G A U T O M A T I O N
OUR ANY OTHER PLATFORM VIA API INTEGRATION
C O N N E C T U SW I T H S O C I A L M E D I A
TriggMine TriggMine@TriggMine
THANK YOUSO MUCH FOR
WATCHING
LET’S TALK NOW
triggmine.com/pre-ordersupport@triggmine.com+88 35 1000 124 3113
T O B E C O N T I N U E D …
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