case study: h1n1 flu crisis communications

2009 H1N1 Influenza CrisisTexas Children’s Hospital Case Study

Chris FerrisManager, Web MarketingTexas Children’s Hospital

Spring 2009

History and Context

Internal Communication

External Communication

Fall 2009

Proactive Education

• H1N1 Flu vs. Seasonal Flu• Vaccines for H1N1 and

Seasonal Flu• When to come to the

Emergency Room

Online Communication

www.flu.texaschildrens.org

Results

• All media coverage was positive or neutral

• Texas Children’s experts quoted more than any other local source

• Key coverage in national media• Heavy traffic online

What Worked

• Proactive with the media• Consistent messages – both

internal and external• Inclusion and education of

employees• Online channels

Fall 2009

Documents