case study of alibaba group

Case study of Alibaba

omid hosseinnejadUniversity of tabriz

11/30/2015

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How did Jack Ma build his empire?

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The name “E-commerce is global so we needed a name that was globally recognized,"

"Alibaba brings to mind 'open sesame,' representing that our platforms open a doorway to fortune for small businesses."

Alibaba opens sesame for small to Medium sized companies.

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What is Alibaba?

CHINESE E-COMMERCE COMPONY THAT PROVIDES:

B2B B2C

C2C

A marketplace, a search engine and a bank, all in one.

One can think of it as a mix of Amazon.com, eBay and Paypal.

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Unlike Amazon, which buys goods from suppliers and sells

them to customers, Alibaba has always acted as a

middleman, connecting buyers and sellers and facilitating

transactions between them.

Unlike eBay, Alibaba does not charge listing fees. Instead it makes most of its revenue from advertising on its various sites.

For the Gold Member Ship fee1. Members from China mainland, Hongkong, Taiwan, Macaw, the annual fee is 29800 RMB2. Members outside China, the annual fee is 2999 USD.

According to its latest filing with US regulators, 279 million active buyers and 8.5 million active sellers use Alibaba's online services every year and 14.5 billion annual orders are made. So it's not hard to see why advertisers find the websites so appealing.

How does Alibaba make money?

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Launched in May 2003

Launched in April 2008

Launched in March 2010

Launched in April 2010

Launched in November 2007, Launched in 1999,

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In 2005, it paid 1$ billion and handed over its China operations to Alibaba in return for a 40% equity stake in the Chinese company.

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Alibaba.com

Amazon.com

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Taobao.com

Aliexpress.com

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What kind of shipping method should I choose?Different shipping methods will have different advantages and disadvantages. Please check and decide what you need. You can also ask your supplier for advice.

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What payment methods are available for Wholesale orders?

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Gold Suppliers are our Paid Members and their basic information has been verified by our Third Party.

Assessed Supplier are our Gold Suppliers who also have been accessed by a third party inspection company. They will have the assessment report.

The different kinds of suppliers are• free member

• gold supplier.

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You have 2 ways to get what you want on Alibaba.com

1.Find Products & Suppliers

2.LetSuppliersFindYou

Search 1.Find Products & Suppliers

AliSourcePro service.

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Products by Category

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logestic

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Choose Your Deal1.Choose your favorite products and click the image for details2.Enter your order quantity.3.Click Buy Now.

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Place Your Order1.Enter your shipping address2.Confirm your order quantity3.Choose your shipping method4.Click Place Order

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Payment1.Choose your payment method2.Enter your account details. All information will be securely encrypted.3.Pay your order

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Track Your Order1.Go to My Alibaba, Transactions & Logistics2.Find your order no. to check shipping method and status3.Click View more to see shipping and logistics details

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Confirm Order Delivery & Satisfaction1.Go to My Alibaba, Transactions & Logistics2.If you've received your order and are satisfied with it, click Received Products.Your payment will be released to the supplier.If you were unable to resolve the issue with the supplier, you can submit a refund request by clicking Open Dispute.

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Payment Released1.Your payment will be released to the supplier until you click Confirm Order Received.

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