case study - viewsonic

CASE STUDY

Challenge•Attractandcapturecustomerattention•Dynamicallypromotein-storeoffers

Solution•ViewSonic®CD523052"commercialdisplay•ViewSonic®CD422542"commercialdisplay•ViewSonic®CD322532"commercialdisplay

Benefits•1080presolutionforcrystal-clearimagesandvideo•Highbrightnessandcontrastratiowithhigh-definitionclarity•Generousscreensizeandthinbezel•Multipleconnectivityoptions;RS-232daisy-chaincapable

Qik-n-EZ convenience store draws attention and boosts advertising impact with five ViewSonic digital displays.

CUSTOMER PROFILELocatedinSpringfield,Illinois,thisQik-n-EZstoreisthenewestof13gasstation/conveniencestoresthroughoutcentralIllinois.Alargeportionofitsrevenueisdrivenbyin-storepromotionsonfoodanddrinkitems,includinghotdogs,beer,coffeeandfountaindrinks.Thestore’spricingspecialschangeoften—requiringtheabilitytoupdatein-storeadvertisingquickly,easilyandcosteffectively.

TheChallengeInthepast,thisQik-n-EZstorereliedontraditionalprintedposterstocommunicatespecialpricingoffersandcurrentpromotions.However,thestorewantedtodifferentiateitselffromthecompetitionwhileincreasingtheeye-catchingimpactofitspromotionalmessagingandsimplifyingthecreationandmaintenanceofitsadvertising.

TheViewSonicSolutionThankstotheexpertguidanceoflocaltechnologyresellerAceSignCompany(Springfield,Ill.),Qik-n-EZsoonrealizedthatgoingdigitalwastheanswer.AceSignCompanyhelpedthecustomerzeroinontherightdisplaymanufacturer.

“Qik-n-EZchoseViewSonicprimarilyonourrecommendation,sincewe’vewitnessedtheexcellentreliabilityofothercustomers’ViewSonicdisplaysovertheyears,”saidToddBringuet,AccountManageratAceSignCompany.“Plus,thepricepointsfortheseViewSoniccommercialdisplaysweregreat.”

InNovember2010,Qik-n-EZpurchasedatotaloffiveViewSoniccommercialdisplays—two52”displays(CD5230),one42”display(CD4225)andtwo32”displays(CD3225)—fromBlueStar,aglobaltechnologydistributor.Eachdisplayoffersagenerousscreensizeandfull1080presolutionthathighlightvividgraphicsandstunningvideowithabright,high-contrastscreen.Thedisplaysoffermultipleinputs/outputoptionsforflexibleconnectivityandcontentcontrol,aswellastheabilitytodaisy-chainmultipledisplaysintoasinglenetworkwhilestillbeingabletocontroleachdisplayindividually.

“Theadvantageofdigitalsignageisthatyoucandeliveraverytimelypromotionalmessagetoaveryspecifictargetaudience,”saidGaryChildress,DigitalSignageDirectoratBlueStar.“Forexample,youcandelivermultiplefoodandbeveragepromotionsanddailyspecialsduringcertainpeakhours,andtargetlunchtimecustomersormorningandeveningcommuters.”

TheResultsAfterAceSignCompanyinstalledthedisplaysthroughoutthestore,Qik-n-EZmanagerssawimmediateresults.Qik-n-EZstaffmembersnoticedhowthecommercialdisplaysandhigh-definitionvideocontentwouldcatchcustomers’eyesandcapturetheirattentionforlongerperiodsoftime—ahugebenefitoverthestore’sformerstaticposters.

“Whencustomersrunstaticposters,theyhavetopayeverytimethey’reupdated;butwithdigitalsignagetechnology,adscanbeupdatedeveryfewminutes,whichprovidesamoredynamicadvertisingstrategyandvisualsthatchangemorefrequently,”saidBringuet.

Currently,AceSignCompanyhandlesthecontentcreation,programmingandschedulingforthecustomer’spromotionaladvertising;butemployeesattheQik-n-EZcorporateheadquarterswillsoontakeoverthecontentmanagementthemselves.

Goingforward,theother12Qik-n-EZlocationsplantomaketheswitchtodigitalsignage,usingViewSoniccommercialdisplaysastheirsolutionofchoice.Notonlywillthisincreasebrandingconsistencybetweenstorelocations,itwillalsoensurearich,multimediaexperienceforallQik-n-EZcustomers.

Formoreinformation,contactViewSonicatSalesInfo@ViewSonic.comorvisitwww.ViewSonic.com.

Corporatenamesandtrademarksstatedhereinarethepropertyoftheirrespectivecompanies.Copyright©2011ViewSonicCorp.Allrightsreserved.[15983-00B-01/12]

“The advantage of digital signage is that you can deliver a very timely promotional message to a very specific target audience. For example, you can do multiple food promotions during certain peak hours, like during lunch or during the morning/evening commute.”

— Gary Childress, Digital Signage Director at BlueStar

ViewSonicCommercialDisplayCD5230