caso de éxito: think globally, act locally por just eat

INTERNATIONALIZATION OF LOCAL MARKETS

Nothing great was ever achieved without enthusiasm.

Emerson

Emerson

1

“EMPOWER CONSUMERS

TO LOVE THEIR

TAKEAWAY EXPERIENCE”

What is JUST EAT?

Restaurants

MARKETPLACE

Hungry Users

JUST EAT GROUP

JUST EATGROUP

Some numbers

• Launching – October 2010 • +5.000 partner restaurants

• More than 60 types of cuisine • More than 1 million active users • + 95% National territory • Growth of more tan three digits in revenue,

offer and demand

JUST EAT Spain

MARKET PECULIARITIES

Spain is one of the fastest growing markets The performance in orders is better than UK at the same point

JUST EAT Spain

MODEL SIMPLE BUT PROFITABLE BUSINESS

• Comfort: Order wherever you are and forget about

cooking and cleaning

• Security: Guaranteed by “Online confidence” in card payments. We make a custom monitoring of each

order

• Variety offered: sushi, Thai, peruvian, chinese, etc.

• Offers and exclusive promotions

WHY ORDERING FROM JUST EAT?

WHO ORDERS IN JUST EAT?

DEMANDING COSTUMERSInternet costumer is more demanding than the costumer who goes to the restaurant

ACQUISITION & ACTIVATION

WHY JOIN JUST EAT?

WHY JOIN JUST EAT?Online costumers spend more money and repeat more frequently

Some interesting numbers

THE FACTS • Online orders have a 53% HIGHER AOV than walk in orders • They are 25% HIGHER than phone orders

WHY JOIN JUST EAT?The higher supply, the more demand

TYPES OF RESTAURANTSIn Spain JUST EAT provide the user more than 60 types of food

Japanese Italian Spanish Chinese American

WE HAVE AN OBSESSION WITH MOBILE &TECHNICAL IMPROVEMENTS OF OUR PRODUCT

• Free APP in iPhone & Android

• Web mobile

• >60% Orders via mobile

A DIFFERENT MARKETING360º STRATEGY ALWAYS

A DIFFERENT MARKETINGFocusing on “Out of the box”

• Special actions on TV

• Imposing creativity in the sector

• Not massive, but influential media

H e r e y o u h a v e a D I S C O U N T:

T H A N K K S 2 0 ( - 2 0 % O F F )

AND PASSIONATE ABOUT PARTYING, TOO ;)

THANK YOU VERY MUCH