cat footwear autumn/winter 2013 magazine

cat footwearautumn / winter 2013

We are Earthmovers.

Autumn/Winter 2013

4 tHe urBan dark weSt 6 Urban Dark West Collection 42 Asher Levine 44 Dark West Apparel 48 Frame by Frame

50 tHe autHentic 52 CODE Collection 82 The Authentic 86 Project Lab 88 Essential Playlists 92 MeLo-X 96 FREECANDY

100 moving tHe eartH 102 Women’s Footwear Collection 118 Patricia Ayres 122 Pascale Grisé 124 Making Earthmovers

126 caterPiLLar inc. 128 In the Wild 130 Work Made

136 As Seen In 138 Shontelle + Fashion’s Night Out 140 On the Runway

144 gLoBaL retaiL 146 Cat Retail Guide 152 Manager Interviews

156 Autumn/Winter 2013 Collection

cat footwear

> PHOTO LOCATIONGreenpoint, Brooklyn

CREDITSAsher Levine, Creative DirectorStefan Golangco, Art DirectorZach Hyman, PhotographerPascale Grisé, StylistMark Dickmann, ProducerEd Humar, Scouting

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Asher levineAsher Levine needs no introduction. The New York-based designer and his iconic custom performance garments can be seen gracing the most exciting entertainers world wide, including Will.I.Am. & The Black Eyed Peas, Scissor Sisters, Bruno Mars and Lady Gaga. In addition, his eponymous label, Asher Levine, is well into it’s 6th season. Asher’s creative collaboration with Cat Footwear brought the Urban Dark West to life.

“Cat Footwear has an emphasis on ruggedness. There’s a history behind it. We really wanted to maintain the heritage of Cat Footwear through a different lens. Something that is really spontaneous, that embodies excitement.”

“Cat Footwear represents an urban lifestyle. It’s freedom, youth and the experiences that go with it. Friends make up a large part of that. Showing that life experience was our direction for the campaign.”

“We thought hard about the Urban Dark West concept when planning the shoot. A key idea we all kept coming back to was freedom. The pioneer spirit. Thinking about how the cities are the new frontier for those who have creativity and drive. Why not take a group of friends, have them run around freely through this urban, gritty environment to get the idea across? Then, we knew we could really drive the whole look and feel of that environment through the lighting and in the movements of our cast. Together, both brands share a common DNA. We’re tough, bold and innovative. Cat Footwear’s rugged heritage and our high-fashion elements complimented each other in the execution.”

interview

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Bandit Denim Shirt [deadwood stripe]

James Henley [vintage heather]

Outlaw Canvas Jacket

[elmwood]

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Outlaw Canvas Jacket [elmwood]

James Henley [vintage heather]

Bandit Denim Shirt [deadwood stripe]

Lawman Shirt [elko stripe]

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Lawman Shirt [elko stripe]

Deputy Slim [james raw]

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> FRAME BY FRAMEBon Duke, Director

CODE

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the authentic

> LOCATIONFREECANDY, Prospect Heights, Brooklyn

CREDITSMeLo–X, Creative DirectorClaude Dary, Art DirectorAllen Michel, Art Director Mark Dickmann, ProducerNick Onken, PhotographyRinaldy Alvarez, StylistKeith Pearson, Stylist

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crew feature

tHe autHentic

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jasmineJasmine Solano is easily what one would classify as a rare breed. Mastering the roles of a notable disc jockey, rapper and self-proclaimed “Mistress of Ceremonies” it’s clear to see that Solano’s work ethic is not one to question. Following an international tour with punk-rock / hip-hop group Ninjasonik in 2009, Solano was also the only female to serve as an opening act at 2009’s Rock The Bells. Her debut visual for her anthem track “That’s Not It,” was directed by Vashtie and has gained on-air play on MTVu as well as a feature on MTV.

@jasminesolano

jasminesolano.com

jasminesolano.tumblr.com

MOUGABE aka 'PURP'Purp represents the city, and his heart sleeps in Brookyln. He was initially drawn to the fashion world after realizing that every day, people’s personal style speaks volumes for them without even saying a word. In photography, the fact that he’s able to create tangible memories framed in time, helped him to fall in love with the field. That feeling, of those memories forever immortalized on film and the strong emotions they provoke, keep him pushing his creativity forward.

@royalpurp

Instagram: purpito

royalpurp.tumblr.com

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tHe autHentic

CoreyThere’s an art to everything Corey Washington does. Originally from Baltimore, her move to Brooklyn at age 18 came out of a search for inspiration. Now, it continues with her inspiring others as only a style icon can. She can be considered a multi-faceted creative - her paintings, drawings, photography, and off-the-cuff fashion shoots all draw from her experiences within the rich music and personality scenes of the city.

@coreywash

Instagram: coreywash

clayton & chrisChristopher and Clayton Griggs made a name for themselves on the set of The Cosby Show as, Nelson, the two-year-old sons of the eldest daughter, Sandra. Chris & Clayton have modeled and been in commercials for Nike, Giant Food Stores, Wild World Amusement Park, and more. Christopher and Clayton Griggs now design for LfantBrand. Select pieces from the brand were styled throughout the shoot.

@ClayChris1930

Instagram: ClayChris1930

Lfantbrandnyc.com

crew feature

daniiDanii Phae is a fashion go-to. The glamour she brings to projects is only matched by her hard work and dedication when working on them. When not on shoots, Danii is constantly pushing the boundaries of style in her street shots, Instagrams, and other mediums. Outside of modeling, Danii’s own clothing line, PHAE (with accessories in partnership with Kam Liann), is poised to make noise in the New York fashion scene. To her, style is something that you live by - something that you do with your eyes closed.

Clothing: PHAE / Accessories: PHAE and Kam Liann

@danii_phae

Instagram: Danii_phae

tyler whiteJames Tyler White otherwise known as ‘Chicken Grease’ made his move to New York in 2008 to pursue a career in television and motion picture acting and production. Since then, he has worked for companies such as NBC, MTV and SHOWstudio. Along with acting and production, James Tyler has also modeled for brands such as Adidas and Reebok. He is known for his over the top hair and eclectic style.

Twitter: @chicken_grease

Instagram: greasychicken

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Project LaBLimited editionS

> Triple Threat

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> Digital Camo

> Carbon Fiber

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code coLLection

ESSENTIAL PLAYLISTS

meLo-XLiL’ Friday

“Ms. Mixxxy”

Boy/Friend “Good To U”

MeLo-X & Jesse Boykins iii “Black orpheUs”

nick Hook & GasLaMp kiLLer “Fish Food”

FLyinG Lotus “GeTTinG There (FeaT. niki randa)”

MeLo-X “ToMorrow May never coMe”

Hudson MoHawke & Lunice “Goooo”

azeaLia Banks “1991”

kiLo kisH “navy (Melo-x reMix)”

issac Hayes “Black Moses”

uSa santiGoLd

“The keepers”

azeaLia Banks “liQUorice”

tHe stokes “Under cover oF darkness”

MaJor Lazer “oriGinal don”

oF Monsters and Men “six weeks”

tennis “deep in The woods”

steVie wonder “UpTiGhT (everyThinG’s alriGhT)”

Jay-Z “Brooklyn Go hard”

raMones “rockaway Beach”

wolF GanG “The kinG and all oF his Men”

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auStraLiatHe BLack keys

“lonely Boy”

Matt corBy “BroTher”

Boy & Bear “FeedinG line”

Lana deL rey “video GaMes”

san cisco “awkward”

360 “Boys like yoU” (FeaT. GosslinG)

tHe JezaBeLs “endless sUMMer”

HiLLtop Hoods “i love iT” (FeaT. sia)

kiMBra “caMeo lover”

arcHitecture in HeLsinki “conTacT hiGh”

canadaGreen day “oh love”

JuLiet siMMs “iT’s a Man’s, Man’s,

Man’s world”

aLaBaMa sHakes “hold on”

tHe wHo “BaBa o’reilly”

tHe HiGH strunG “The lUck yoU GoT”

tHe BeatLes “hey BUlldoG”

roBert pLant “Monkey”

superHeaVy “sUperheavy”

u2 “Bad”

Guess wHo “hand Me down world”

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eSSentiaL PLaYLiStScode coLLection

franceMetronoMy “The look”

BLack keys “TiGhTen Up”

Justice “aUdio, video, disco”

part coMpany “BaBar”

cLassiXX “i’ll GeT yoU”

cutHead “The sinner”

new younG pony cLuB “oh cherie”

La FeMMe “Je recherche dessensaTions”

seBastian “TeTra”

itaLYtHe script

“hall oF FaMe (FeaT. will.i.aM)”

saM sparro “i wish i never MeT yoU”

Jessie J “doMino”

aLeXis Jordan “happiness”

danieL MerriweatHer “red”

Mika “celeBraTe”

SingaPoreriHanna

“where have yoU Been”

Maroon 5 “payphone”

usHer “screaM”

FLo rida “whisTle”

p!nk “Blow Me” (one lasT kiss)

katy perry “wide awake”

Linkin park “BUrn iT down”

Lawson “when she was Mine”

Foster tHe peopLe “hoUdini”

Fun “soMe niGhTs”

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> ON FILMFor more on the Autumn/Winter 2013 CODE Collection and the people who inspire it, visit youtube.com/catfootwearglobal

> CREDITSDr. Woo, Director of Video PhotographyLex Lewter, Producer of VideographyMutaurwa Monpondera, Video ProductionLightUpFilm, Videography

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more meLo-X

meLo-X

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nigHt out

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morning after

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freecandYBrookLYn feature

FREECANDY is a mixed-use arts space that showcases live music, visual art, photography, dance, film, and other cultural work. Created by executive creative director and founder, Todd N. Triplett, FREECANDY has quickly become the home of Brooklyn’s highly regarded artists, music and cultural community. FREECANDY

provides a haven for creativity and ideas to flourish and be developed. Artists, musicians and other creative minds are invited to come together in this one of a kind space to realize their unique visions and convert those visions into reality. For the Autumn/Winter 2013 CODE shoot, Cat Footwear called FREECANDY home.

> CLICK IT

FREECANDY.TV

Instagram: Freethecandy

Todd N. Triplett, Founder/Executive Creative Director

Ted Darlington, Managing Partner/Operations

Keith Gill, Partner/General Manager

Ugi Ugwuomo, Partner/Creative Director/A&R

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> Artwork by Dana Givens

> Artwork by Malcom A. Davis II

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feature

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MOVING THE EARTH

> LOCATION Prospect Heights, Brooklyn

CREDITSScott Smith, PhotographyMike Speckhard, PhotographyIan Wasserman, PhotographyPascale Grisé, StylistAnna Su, Stylist AssistantAshley Bourdin, Hair & Make-UpMark Dickmann, Producer

Who is she? Strong, fearless, creative and authentic with an individual sense of style that reflects her inner confidence - the kind of confidence that allows her to be bold and beautiful and above all - be herself.

An Earthmover.

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women’S footwear coLLection

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“My favorite medium right now is liquid latex and pigment. In

my sculptures, I’m painting it on some industrial materials I’ve found and then peeling off to

get the skin and then stitching them all together. I love to bring materials from fashion into my

other art pieces.”

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dESIgNEr / PATrICIA AYrES

> CLICK ITFor more on Patricia’s work and her latest collections, visit patriciaayres.com

The Women’s capsule collection featured two custom designs from Brooklyn-based designer Patricia Ayres. Cat Footwear sat down to hear more about Patricia’s inspirations for her designs and how she moves the Earth.

“When I started out, I didn’t really work for any big names. I concentrated my energies at working in a couple smaller places which gave me the opportunity to travel to several countries, work in sample rooms, and really get more hands-on experience which lead me to where I am today.”

“My time at the Fashion Institute of Technology [New York] was a key point for me as I had done a lot of drawings but not a lot of sewing aside from what I did with my grandmother. So I went into that program, came out, worked in the industry for a few years and then I decided that I wanted to go out on my own, started doing my own collections, and through that I realized that I had this sensibility perhaps of an artist, and then I returned to school for fine art - so now I am doing both fashion design and sculptural installations.”

“I’m originally from Long Island, but my studio is currently in Sunset Park, Brooklyn, NYC. It’s in an 100-year old warehouse/factory, which during World War I and World War II, was used by the military to make supplies and weapons. It’s got these rail lines that go right up to the building. It’s on the water, and they’d ship out directly from there, so it’s still got this character. Parts of it are still as it was back then. They haven’t replaced the windows in some parts. It’s kind of spooky. Just working in that building gives me inspiration.”

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interview

“The skirt with the long train, definitely gets its inspiration from my past. My grandmother, who was a former nun, made all of my clothing when I was younger - my first design was my First Holy Communion dress when I was in the 2nd grade. Growing up in that environment with her really informed my work. Religious and

medical themes constantly come to me as inspiration which isn’t necessarily overt or intentional, but often weave itself in and out of my designs.”

Patricia aYreS deSignS

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Patricia aYreS deSignS

“[The coat] Draws on more of the same. It definitely has an austerity to it. It’s black, clean lines, and then the cut-out shoulders give it a

little edge without losing that modesty.”

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STYLIST / PaScaLe GrISÉ

The clothes are the silent expression of one’s style, personality and character.

We, as women, are a community. We are one yet all so different.

Every season, Cat Footwear offers a new global collection with always the high quality, strong durability and great looks in which every woman can find her individual style.

My role as a stylist is to observe and listen to these women, capturing the essence of who they are and translating it through fashion. It is also important for me to always create a look that will support and compliment the personality of the shoe.

Black was chosen as a strong universal canvas on which I could build every personal look with an equal starting point but allowing me to develop each one into the distinct character of each woman.

Every day, with style, confidence and strength, these Earthmovers are teaching and changing life in their own feminine way.

interview

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Making EarthMovErsfeature

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Mike, Photography

Jen, Cat Footwear

Javanna, Earthmover

Ian, Photography

Abby, Cat Apparel

Scott, Photography

Keith, Host,

Photoshoot DJ (hiding)

Anna, Assistant Stylist

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H a r d wo r k i s m o r e t H a n a way of l i fe; i t i s t H e prom i s e of a be t t e r tom o r row.For over 100 years, this determination and dedication has defined Caterpillar. Since 1904, the original earthmovers have plowed their way through rock, mud, mountain and time to stand where they are today, a global leader in energy, materials, mobility and development.

Supporting over 500 operations across the globe, the Cat brand is ranked in the top 75 of the world’s most valuable brands. Hard work, determination and problem solving has allowed Caterpillar to plow their way through rock, mud, mountain and time to stand where they are today.

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cat sightingsBrookLYn uSa

BarcLaYS centeratLantic avenue

waSHington avenue

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Pacific StreetHouSton & BroadwaY

waverLY avenue

> Cat equipment continues to build the world’s skyline. Its machines are ubiquitous in every city, country and neighborhood making progress possible.

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> Axel Shirt Jacket [oak buff]

> Protator Shirt [forester green]

Work MADEaPPareL

> Original Logo Tee [pitch black]

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pitch blackMillau 3-in-1 Jacket [pitch black]

Microfleece lined collar

Fully seam tapedBuilt in layering system for ultimate versatility

Adjustable bottom hem

Adjustable cuffs with hook and loop closure

100% nylon downproof shell and lining

Removable 3-panel adjustable hood

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> Ellis Hooded Sweatshirt [magnet]

> Atlantic Windbreaker [blueprint]

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> Urban Active Small Messenger [green]

> Forwarder Slim [rally]

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As seen in138

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> Debuting Shontelle’s Spring/Summer 2013 collaboration at Harney & Sons in SoHo.

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ShoNTELLE + fAShIoN’S NIghT ouTShontelle’s collaboration with Cat Footwear began more than two years ago when

she was selected to be an ambassador for the brand’s Earthmover’s campaign. After the success of that venture, the idea of a capsule collection took shape.

The debut of her collection took place during New York’s Fashion Week 2012 at Harney & Sons, on Broome Street in the heart of Soho, New York City.

new York

oN ThE ruNWAYnew York

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London

> Firetrap runway (left)

ASOS & Martine Rose press (this page) Photos courtesy of lesmads.de

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aSunción

> Asher Levine runway (left)

Lee Cooper runway (top)

Asuncion fashion week (right)

teL aviv

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gLobAL rETAIL

> CLICK ITGo to catfootwear.com to find the closest retailer near you.

> Mall Plaza AntofagastaAv. Balmaceda No 2355 Local 234 / 236

> Mall PlazaAv. Balmaceda No. 3242Local C-129 / C-133 / C-137

antofagaSta caLama

> Mall Plaza TrebolAv. J.Alessandri No. 3177Local E114–116

> Mall CuricoAv. Bernardo O’Higgins No. 201 Store #10

ConCepCion curico

> Mall Plaza NorteAv. Américo Vespucio Norte No. 1737 Local 1312

> Portal Nunoa MallAv. José Pedro Alessandri No. 1166Local 2017 – Santiago

Santiago Santiago

cHiLe

cHiLe

cHiLe

cHiLe

cHiLe

cHiLe

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> Plaza de los Rios MallArauco 561 Local 186

> Marina Arauco MallAv. Libertad No. 1348Local 9 – Vina del Mar

vaLdivia vina

> Beijing Glory Mall18 Chongmenwenwai DajieChongwen District, Beijing

> MIXC Hangzhou Mall#378, The Mixc Mall, #701 Fu Chun RoadJianggan District

Beijing HangzHoucHina

cHiLe

cHina

> Bailian Xijiao Mall88 Xianxia RoadChangning

SHangHaicHina

cHiLe

SHangHaicHina

> Life Hub Mall2/F, Shop 234-237,  LIFE HUB @ ANTING 1033 Moyu South Road, Jiading

> NEW CAT STORE

Pudong, ChinaSuper Brand Mall

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cat retaiL guide

> Multiplaza EscazuLocal 171, 3ra etapa del Centro Comercial Multiplaza Escazú

San JoSecoSta rica

> Multiplaza del EsteSan JoSecoSta rica

Guatemala City > Miraflores Mall

guatemaLa

> Mall MetrocentroSan SalvadoreL SaLvador

> Oakland MallDiagonal 6, 13-01 Centro Comercial Oakland Mall Local No. 208, Zona 10

> City MallAvenida Circunvalacion Frente a Monumento a La Madre, Colonia Villa Eugenia

Guatemala City SAN PEDROguatemaLa HonduraS

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> Las Cascadas Mall > PadovaSan Ferma Street

Tegucigalpa Padova

> Plaza Satelite MallBlvd. Manuel Ávila Camacho #2251

> Metrocentro MallCostado Sureste Rotonda Ruben Dario

Mexico city ManaguaMEXICO

Honduras ITALY

Nicaragua

PANAMA CITYPanama

> Albrook MallLocal #Q2-C

> Del Sol Mall / NEWAsunción ParaguaY

> NEW CAT STORE

San Salvador, El SalvadorMultiplaza

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cat retail guide

> Mall Aventura Plaza MallAv. Porongoche 500, Paucarpaa

ArequipAPeru

Lima > Jockey Plaza MallJavier Prado Este 4200 Monterrico-Santiago de SurcoPeru

> Pinedo Mall / NEWBarrio Amelia - San Lorenzo

Asunción PARAGUAY

> Piura Open PlazaAv. Andrés Avelino Cáceres and Av. Guillermo Irazola, Miraflores

PiuraPERU

> Al Mahmal CentreAl balad King Abdul Aziz Street

> Portones MallAvda. Italia 5775 Portones Shopping Level 2Store No: 222

Jeddah CarrasCouruguaYSaudi araBia

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> El Centro18 de Julio 935

Ciudad de la Costa MontevideoURUGUAYURUGUAY

> Deira City Center MallUnit No M141, 1st Floor

Dubai Dubai

> The Dubai MallThe Grove, Façade 17

> Centro SambilCalle Principal CC Sambil, Nivel Autopista, Local A-8, Sector Manongo

Dubai Carabobo

united araB emirateS

> Al Ghurair CenterOmar Bin Al Khattab Roadand Al Rigga Road, Deira

venezueLa

united araB emirateS

united araB emirateS

> Costa Urbana MallAvda. Giannattasio KM 21, Costa Urbana Shopping Store No: 274

> NEW CAT STORE

Dhahran, Saudi ArabiaMall of Dhahran

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cat StoreS itaLY & cHina

Store feature154

MANAgEr / gIAdA dAL SASSo

> PadovaSan Ferma StreetPadova, Italy

wHat’S Your favorite tHing aBout Living in Padova?Padova is a cosmopolitan town, with a large number of historical sites, that are

famous all around the world, and even a very young city, because almost thirty thousand students coming from any place of Italy.

wHere’S a good PLace to eat? wHat iS tHe BeSt diSH tHat tHeY make?Al Bersagliere without doubt. It is one of the best restaurants for typical Italian dishes. They serve the best radicchio pie in the region!

wHat’S tHe BeSt tHing aBout running Your Store?Before being here I knew about the Cat Brand, but I didn’t realize it had so much breadth. My challenge is to create more and more interest and knowledge about Cat and all its products.

wHat iS tHe moSt cHaLLenging tHing aBout running Your Store?Everyday, 9:00 am, I open “my” store and ask myself if the layout of the store and if the product exhibitions are well displayed and attractive. My second question is: “will that catch the attention of people?”

wHat doeS everYone in town do for fun?The ultimate Padova trend in summer is to have our free time outside, in gardens and parks. There are great places to join young people, drinking, listening music and outdoor cinema!

wHat are Your tHree favorite cat ProductS?I love Cat sweaters, I bought “JED”, pepper colour, for my boyfriend, and I personally dress in the style “RENDEZ”, but I’m excited looking at the next Autumn/Winter (2012) styles, where there are many more options in women’s styles.

i’m traveLing to viSit Your citY, wHat tHree tHingS SHouLd i Bring?First of all, I suggest a good pair of Cat shoe to walk safe and comfortable. Then, a good book is my favorite friend when I like to rest. It’s impossible to forget a good quality camera.

MANAgEr / JuN LIu

> Life Hub Mall2/F, Shop 234-237,  LIFE HUB @ ANTING 1033 Moyu South Road, Jiading

wHat’S Your favorite tHing aBout Living in SHangHai?Absolutely the aquarium and zoo, Shanghai has great ones!

wHere’S a good PLace to eat? wHat iS tHe BeSt diSH tHat tHeY make?Hawker food is the best in Shanghai. Town Gods Temple is the place where everyone goes for snacks. Nanxiang Bun Shop is well-known across China. It was established in 1900. Their small stuffed steamed buns are the best!

wHat’S tHe BeSt tHing aBout running Your Store?The best thing about managing the store is the team spirit. All of our team members always try their best to achieve the same goals together through community and communication. It’s very rewarding.

wHat iS tHe moSt cHaLLenging tHing aBout running Your Store?The quiet guests are always the most challenging for me. When someone is silent, I always have to guess what they might like!

wHat doeS everYone in town do for fun?We love to dance.

wHat are Your tHree favorite cat ProductS?iTechnology, Industrial boots, and definitely the Legendary RAW Collection

i’m traveLing to viSit Your citY, wHat tHree tHingS SHouLd i Bring?Your ID card, a bank card for money to buy lots of interesting things, and definitely a map. Shanghai is huge and those who haven’t been here before can get lost quickly!

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> www.catfootwear.com

> Printed on Rolland Enviro100, on an offset press by Holland Litho in Holland, Michigan. Layout and design by Erin Waineo Design. Image Retouching by Pixelography

catfootwear.com ©2012 Wolverine World Wide. CAT, CATERPILLAR and their respective logos, “Caterpillar Yellow” and “Caterpillar Corporate Yellow”, as well as corporate and product identity used herein, are trademarks of Caterpillar and may not be used without permission.