category management_apparels (1)
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Category Management
Category: Apparel
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Stores
1. Pantaloons
2. Shoppers Stop, Westside ,Reliance Trends or
lifestyle.
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Pantaloons Tagline: Fresh Fashion
Targeting young customers
Selling fresh fashion at affordable price.
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Pantaloons
Ladies
Kids
Mens
Apparels
Footwear
Fragrances Other Accessories like Jewelry,
watches, bags, wallets.
Non-Apparels
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pantaloons
PT Brands
Mens
Formals
Lombard
BareLeisure
F Factor
BurntUmber
Casual
BareDenim
UMM
RIG
Ajile
LeeCooper
Ethnic
Akkriti
Womens
Formals
Annabelle
Casual
Honey
Ajile
RIG
Ethnic
Rangmanch
Trisha
Akkriti
NPT Brands
Mens
Formals
JohnMiller
IndigoNation
Scullers
Turtle
Casual
Celio*
Spykar
Womens
Formals
Scullers
Casual
AND
Jealous21
109F
Remanika
Ethnic
Biba
Rain &
RainbowGlobalDesi
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Pricing
Mostly medium range pricing affordable to
middle class and upper middle class
customers.
Bare Denim, RIG, Jealous 21, Honey, UMM
Offers like Buy 1 @ 199 and Buy 3 @ 449 on
Core products through out the year.
Selected Premium Brands.
Burnt Umber, Barbie, Lee Cooper, AND
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Placement
Ground Floor
Ladies
Formals Ladies
Casuals
Cosmetics
First Floor
Ladies Ethnic
Lingerie Kids Section
Fragrances
Kids & Ladies
Footwear
Second Floor
Mens
Formals Mens
Casuals
Mens Ethnic
Sports Planet Mens
Footwear
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Promotions
Windows display as per season and festival Current theme: Angels
Festival: Diwali, Dashera etc.
Acrylic display A3 and A4 size Display on going discount offers
Loyalty Programs (PBGC)
Walls have posters which displays seasonal fashion
trend with tag line Get The Look. In store signage communicating the offer.
In store paging & announcements about the offers.
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Visual Merchandising
Pics
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Suggestions - Pantaloons
Posters on the wall, does not promote any brand.It just mentions tagline Get The Look.
No. of in-store signage should be increased.
Theme of Angels in the rainy season doesntseem appropriate.
Perfumes should be kept at the entrance of thestore. However in Pantaloons, they dont followthis strategy across all stores.
Demand exceeds stock capability most of thetimes so proper stocking should be done inadvance to prevent customer dissatisfaction.
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LOGO
Road Map of presentation
1 2 3 4 5 6 7 8 9
History
Store
format
Store layout
Private
Labels
Store
Positioning
Uniqueness of
the Retailer
Visual
Merchandising
Future Plans
Group
Learning
SHOPPERS STOP
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Company Background AndHistory Shoppers Stop is an Indian department store chain promoted by the K Raheja
Corp Group (Chandru L Raheja Group)
Started with its first store in Andheri, Mumbai on 27th October 1991
Highest benchmark for the Indian Retail Industry.
Awards: The Hall of Fame" and The Emerging Market Retailer of the YearAward", by World Retail Congress at Barcelona
In 2012, operations expanded to 55 stores in India.
Progressed from single brand store to a fashion and lifestyle store for the
family
Is Listed on the BSE.
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STORE LAYOUT (Race Track Layout)
SHOPPERS STOP
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Products & Brands offered
Mens ApparelShirts: Arrow,Louis Phillipe ,Park Avenue,Parx,Zodiac,VanHeusen,Provogue, Scullers
Trousers: Blackberrys, Park Avenue, VanHeusen,Indian TerrainJeans: Lee,Levis, Pepe,Lee Cooper,Wrangler, I Jeanswear,LifeT-Shirts & Polos: Tantra, Vettorio Fratini,Lee,Pepe,Nike,ProvogueKurta,Pyjamas & Stoles: KashishInnerwear: Jockey, Hanes, Tommy Hilfiger,CalvinKlein,Chromosome
Seasonal: Casablanca,Monte Carlo, Creative Line
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Products & Brands offered
Womens Apparel:
Shirts: Elliza Donatein,Austin Reed,STOP corporate, WillsLifeStyle,Remanika, Allen Solly,
Jeans: Pepe, Lee, Levis Diva, I Jeanswear,Life, Lee Cooper,VibeT- Shirts: Levis,Pepe,Lee Cooper, Provogue, Vibe,Lee,LifeSarees: KashishEthnic Suits: Haute Curry, STOP naturals, KashishSkirts: Elliza Donatein, STOP ,Remanika, Wills LifeStyleLingerie: Bwitch,Triumph,Bodyline,Jockey,Lovable,Enamor,AmanteSeasonal: Creative Line,Monte Carlo, Casablanca,ESPIRIT Umbrella
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Products & Brands offered
Mens Accessories
Footwear: Red Tape, Jean Lauren,Lee Cooper,ID,Provogue,Nike,Adidas,Reebok,Puma,Levis
Wallet & Belts: Hidesign, Arrow, Tommy Hilfiger, Fossil,LoradWatches: Titan,Timex,Swatch,Fossil,Casio,Kenneth,GiordanoEye Gears: Fastrack,Ray Ban, Provogue,Polaroid, CrisilSocks &Handkerchiefs: VanHeusen,Allen Solly, STOP,ZodiacPens:Century,ATX, Sheaffer ,Cross
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Products & Brands offered
Womens Accessories:
Handbags: Haute Curry,Hidesign,Elliza Donatein, Rocky S SportFootwear: Catwalk,Nike,Reebok,Adidas,Puma,Levis Jewellery: Sparkles, Nirvana,Estelle,ZaveriWatches: Titan,Timex,Swatch,Fossil,Casio,Kenneth,GiordanoEyegears: Fastrack,Ray Ban, Provogue,Polaroid, CrisilSocks & Stoles: VanHeusen,Allen Solly, STOP
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Products & Brands offered
Kids:
Toys: Hot Wheels,Barbie,Kelly, Play N PetsBoys & GirlsWear: Gini & Jony, Liliput,Beebay,Disney,BarbieBags: Duckback, Gini & Jony,Barbie,Disney,AVENTFootwear: Gini & Jony,Liliput,Bubble GummersWatches: Fastrack, ZoopFeeding: High Chair, Soother & Teethers,Steriliser EquipmentBath time Accessories:Bedding,Bedroom Furniture &
accessories
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STORE POSITIONING Shoppers Stop is positioned as a family store delivering a
complete shopping experience.
Bridge to luxury brand, which is the space between premium andluxury
It has metamorphosed from being a chain of retail stores to adestination of fashion, lifestyle and has picked up novel retailconcepts of cafes, bookstores and high-end merchandise for thegrowing affluent middle class.
SHOPPERS STOP
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VISUALMERCHANDISING
They draw up annual VM calendar
at the beginning of the financial
year based on the plannedmerchandise seasons and launches
Visual Merchandising Team
deciding on the theme as well asthe manner in which the
merchandise is proposed to be
displayed across the stores
nationwide. The Formal Look
The Stylish Look
The Casual Look
SHOPPERS STOP
The Festive Look
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SHOPPERS STOP
Continue to increase itspan-India footprint
Increase the number ofstores from 41 in the nextthree years
Expand into various otherformats
Enter into joint ventureswith other players
FUTURE
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