caterpillar confidential yellow -...
Post on 10-Apr-2020
21 Views
Preview:
TRANSCRIPT
Caterpillar Confidential Yellow
Caterpillar Confidential Yellow
“Big”
Caterpillar Confidential Yellow
Portfolio of Brands
Caterpillar Confidential Yellow
Global Trade Marks
• Mature Portfolio• Enforcement focus• What is the impact of “Big”?
Caterpillar Confidential Yellow
Licensing Programme
Caterpillar Confidential Yellow
Being part of “Big”
Caterpillar Confidential Yellow
Wanting to be part of “Big”
Caterpillar Confidential Yellow
Association with the brand
top related