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Post on 25-Jun-2015
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Your Virtual Neighborhood
Social Media –The Virtual Front Yard
• Public platform
• Weak personal tie - introduction
• Contact you may know only online – opportunity for growth
The BackyardWhere public conversations become more private
• Facebook – Inbox
• Twitter – Direct Message
• LinkedIn – Reply Privately
“Getting invited into the backyard is kind of a big deal, and that should also be a goal if you
want to deepen engagement with some of your ties.”
Debra Askanase
Communityorganizer20.com
The KitchenDirect communication outside of social media
• Direct emails
• Telephone
conversations
• In-person
meetings
Strength Progression of Social Media ties
Connected on one social media platform
Begin private conversations on social media
May connect on other platforms to strengthen the relationship
Conversations expand; move from social media to email
Explore collaboration and opportunities
Stronger interpersonal connectivity, business & friendships develop
Communication moves to phone, in person
Weak Tie ---------------- Stronger Tie --------------- Strongest Personal Tie
http://www.communityorganizer20.com/2009/12/09/front-yard-and-back-yard-conversations/
Online Networking is Still Networking
• It’s all about relationships – use social media to create, maintain & build relationships
• You need to be “present” and in front of your network
• You need to invest time• Quality of contacts more important than
quantity
Your Virtual NeighborhoodFront Yard
BackyardKitchen
Getting to know your neighbors
Keeping in touch
Deepening relationships
Virtual Block Party
Real Benefit of Social Media
Provides a new way to engage and communicate with your
network
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