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Digital Hill Multimedia, Inc. www.DigitalHill.com
Social Media for Business
Effective Marketing Using Social Media
Presented By
Digital Hill is a Web Design and Internet Marketing firm with offices in Goshen and Fort Wayne, offering website development, e-commerce websites, Search Engine Optimization, and Internet Marketing including Social Media Marketing integration.
Digital Hill Multimedia, Inc. www.DigitalHill.com
Digital Hill Multimedia, Inc. www.DigitalHill.com
What is Social Media? Information content created by people using highly
accessible and scalable publishing technologies.
Often the basic use levels are free to use.
Blogs
Podcasts
YouTube
Newsletter
Webinars
Digital Hill Multimedia, Inc. www.DigitalHill.com
Why use Social Media? Because 3 out of 4 Americans use some form of Social Media; &
people now spend more time on social sites than with personal e-mail.
Reach further with your message Advertise / Expand Awareness of your Brand
Go to where your customer’s are (55 minutes a day)
Low cost of implementation compared to other marketing
Another Channel to Generate Sales Leads
Build Relationships / Rapport
Gauge Customer Satisfaction Get Customer feedback
Provide customer service
Digital Hill Multimedia, Inc. www.DigitalHill.com
The Three E’s of Social Media
Educate – share your expertise so folks come back to you for more
Entertain – Viral info gets shared, show some personality
Engage – Ask questions / seek feedback / build rapport
Digital Hill Multimedia, Inc. www.DigitalHill.com
The Three Results of Social Media
Increased Exposure – more chances for people to find you, connect with you, learn about you
Increased Footprint – Social Media can boost your presence in search results and push competitors down
Increased Opportunities – more connections and better visibility = more chance to close deals
Digital Hill Multimedia, Inc. www.DigitalHill.com
How are companies already using social media? Discounts / Customer Service Dell offers discounts via Twitter
Comcast / Southwest offer Customer Service
Sales Channel Naked Pizza in New Orleans
tracking sales through coupon IDs offered uniquely on Facebook & Twitter
Information / Education / Interaction Businesses use Facebook & LinkedIn to
create online communities
Join Industry Groups to Learn
Post information on Events / News
Digital Hill Multimedia, Inc. www.DigitalHill.com
What’s right for you?
Who is your target audience? What do they use?
What is your goal/purpose?
How much time do you have to invest?
Digital Hill Multimedia, Inc. www.DigitalHill.com
Getting started…
Let’s dive right in…
Blogging Facebook.com Twitter.com YouTube.com LinkedIn.com
Blogging – What it is?A blog is a website that’s easy to update & updated frequently. Content. Content. Content
Blogging – What it is?People subscribe to blogs by email or a ‘feed’
RSS feeds can be pushed to:-Facebook-LinkedIn-Twitter-Friendfeed
Digital Hill Multimedia, Inc. www.DigitalHill.com
Digital Hill Multimedia, Inc. www.DigitalHill.com
I. October 14 Blog post by CEO Jeff Weiner
“LinkedIn has 50 million users worldwide and we’re growing that figure at roughly one new member per second. When LinkedIn launched in 2003, it took 477 days — almost a year and four months — to reach our first million members. This last million took only 12 days.”
Why it matters…
LinkedIn – Why it MattersBusiness Applications – Find People
LinkedIn – Why it Matters…Business Profile – Staff Profile = Branding
Digital Hill Multimedia, Inc. www.DigitalHill.com
Digital Hill Multimedia, Inc. www.DigitalHill.com
Groups
Digital Hill Multimedia, Inc. www.DigitalHill.com
The Searching feature lets you find people.
You can find people in companies
You can find people by name
You can find people in industries
You can find people in almost any way you want
Once you find them, you can read the profile and you know something about them
Search
Digital Hill Multimedia, Inc. www.DigitalHill.com
#1: Boosting Your Search Engine Optimization
There are three areas to add website links to your LinkedIn profile. Instead of displaying “My Blog” & “My Company,” click on Edit and then click on Other. Type in a keyword phrase that describes how people can search to find your business.
Optimization
Digital Hill Multimedia, Inc. www.DigitalHill.com
#2: Getting Recommendations to Attract More Clients
Recommendations are one of the unique features of LinkedIn that sets it apart from other social media networks. What better way to really market your business than by having your colleagues and clients share your expertise?
I’m sure your next question is, “How can I obtain recommendations?” The best way is to live by the old adage:
“Give and you shall receive.”
Optimization
Digital Hill Multimedia, Inc. www.DigitalHill.com
#3: Creating LinkedIn Ad Campaigns
Direct Ads Campaigntargeted to professionals. Because LinkedIn is a professional site, there is less likelihood of views from random people; rather, more from people interested in business-related information.
Optimization
Digital Hill Multimedia, Inc. www.DigitalHill.com
5 Things LinkedIn Is Great For
Growing Your Brand Finding a contact in any company Building your Credibility Looking for information Networking
Using
Digital Hill Multimedia, Inc. www.DigitalHill.com
FacebookWhy Facebook matters:
It has moved into the overall #2 spot of unique visitors per month for all websites! #1 Google #2 Facebook #3 Yahoo
Over 111.9 Million U.S. users as of 12/2009 (400m + globally). If it were a country it would be the 3rd most populated (as of 8/09). U.S. user base doubled in 2009!
Digital Hill Multimedia, Inc. www.DigitalHill.com
Facebook Why Facebook matters: (Data from Spring 2009)
Digital Hill Multimedia, Inc. www.DigitalHill.com
Facebook Business Page
Digital Hill Multimedia, Inc. www.DigitalHill.com
YouTube – What it is YouTube is a video sharing site. Users can upload and share
video clips through websites, mobile devices, blogs and email. Videos can be short and simple, and amateur!
YouTube reaches over 79 million U.S. viewers monthly,
Digital Hill Multimedia, Inc. www.DigitalHill.com
YouTube – Why it matters Now the #2 Most Used Search Engine on the Web
All Videos are indexed by Google! Embed videos on your site!
Digital Hill Multimedia, Inc. www.DigitalHill.com
YouTube
Dell’s YouTube Page
Customer Interviews
CEO shares
2349 Subscribers
Links to their web
YouTube for Business: BlendtecOver 7 Million Views Sales up 700X
http://www.youtube.com/watch?v=qg1ckCkm8YI
Digital Hill Multimedia, Inc. www.DigitalHill.com
Twitter - What it is:micro-blogging
Personal Information
Stats
Other Twitter users this member is following
Past tweets
Most recent tweet
+ 1,043%
Twitter – Why it matters
Dell has multiple Twitter sales pages
Dell has reported $3 million in sales from their Twitter pages
Doug Powell (@ComcastDoug) monitor and respond to customers 7
Digital Hill Multimedia, Inc. www.DigitalHill.com
Digital Hill Multimedia, Inc. www.DigitalHill.com
Digital Hill Multimedia, Inc. www.DigitalHill.com
Personalization has valueSocial = person to person
Digital Hill Multimedia, Inc. www.DigitalHill.com
The Three E’s of Social Media
Educate – share your expertise so folks come back to you for more
Entertain – Viral info gets shared, show some personality
Engage – Ask questions / seek feedback / build rapport
Which Sites? Why they Matter? What to do? Viral = Free Traffic
Conversion + How To’s
Networking, Q&A’s
Facebook Pages for Business
Easy Way to have fresh Website content
Blogs = SEO Help & Subscriptions
Custom News Feed = Listen!
Search.Twitter.com
Digital Hill Multimedia, Inc. www.DigitalHill.com
Done well, Your Web “Footprint” can Grow!
Digital Hill Multimedia, Inc. www.DigitalHill.com
Try 1 thing today! Setup your LinkedIn personal and company profiles Optimize your profile Get a YouTube account for business Consider a Blog
•We offer Social Media Marketing integration on varying levels from start-up/customization for you to run, to fully managed social media services.
•THANKS FOR YOUR TIME.
What to do? Twitter.com/DigitalHillFacebook.com/DigitalHill
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