ccc assignment 2 hallett 103012
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Observation Lab
Crash Course on Creativity
Assignment 2
Jeff Hallett
Oct 30 2012
I observed 6 retail establishments I consider to be at opposite ends of the design spectrum:
(2) Tire Stores (Tucker Tire, America’s Tire)
(2) Grocery Stores (Albertsons, Whole Foods)
(2) Online Properties (Heroku, Blue Host)
**Answers to the questions are contained in the notes section for the title slide of each store, so please download the PPTX file to read my answers**
1: Tucker Tire
Inside the store, stacks and stacks of tires.
Rear entrance, open garage – where most regulars walk
in
2: America’s Tire Co.
In contrast to Tucker, America’s Tire is attractive
and clean, with well-thought-out product
displays.
Rear garage was clean and orderly,
with clear separation between it and the front office (where customers congregate)
3: Whole Foods
Beautiful produce displays at the front…
..and inside the store
Great use of different fonts, sizes and styles to
achieve emphasis
Each area of the store had its own theme
…vs. “just grocery shopping”
Messages constructed to make you feel like you’re
part of a movement…
Even the dairy refrigerator is “cool”. Sleek,
modern fixtures, doors opening
and closing with ease.
Signs carefully placed, using clean and consistent
fonts.
Pizza oven.
Fresh salad bar.
Lots of middle-aged men watching the football
game…at a grocery store
Surprisingly full bar area
Booths at the end of the check-out aisles.
4: Albertsons
Red Box movie rentals is the closest at the
entrance.
Not much in the way of drawing you into the
store.
Starbucks randomly placed at the middle-front, aisles with obnoxious and
inconsistent colors.
Homogenized displays,unremarkable.
Fonts and colors from the late 80’s / 90’s
Checkout lines optimized for transactions vs.
customer experience
My favorite part: Walk-in Beer Fridge
5: Heroku
6: Blue Host
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