cea mai puternica arma in marketingul mobil: personalizarea

Cea mai puternica arma in marketingul mobil : personalizarea

Dan Virtopeanu , Director General Voxline

Mobile Marketing Conference, Bucuresti 13 Mai 2009

Caracteristici unice si importante ale mediului mobil:

Ubicuitate

Audienta

Personal

UBICUITATE

AUDIENTA

„The phone is the ultimate ad vehicle. It's the first one ever in the history of the planet that people go to bed with. It's ubiquitous across the world, across demographics, across age groups.” Sumit Agarwal – Google Mobile Product Manager

PERSONAL

COMUNICARE PERSONALIZATA

Prezentare

Oferta BMW personalizata de cauciucuri de iarna 2007

Comunicare prin MMS cu posibilitatea de a contacta direct dealerul

30% rata de conversie

Sursa: MobiAd News &

Tomi T. Ahonen

Oferta Specială Gillette Fusion - Corea de Sud 2007240000 sms trimise pentru a testa Gillette Fusion235000 persoane au venit in magazine să ia produsul98% rata de conversie – record mondial

Sursa: Tomi T Ahonen - Pearls vol.1 Mobile Advertising Ian 09

AMF Ventures

aplicatie de reclame personalizate pe telefonul mobil in functie de preferinte si reclamele urmarite la

televizor

Mobile Social Networks:

CYWORLD

Coreea de SUD

Peste 30,000 de branduri

Peste 500,000 articole de marca pentru fani

Sursa – Tomi T Ahonen Mobile Pearls vol.2

Campanie SMS Fotbal 2005 Romania

Campanie de o zi cu 30% rata de conversie

Sursa - Voxline

LOCALIZARE

Oprirea motorului masinii cu un SMS si primirea coordonatelor prin SMS

Pornirea climatizarii in drum spre casa folosind mobilul

PEPSI goes MOBILE – Stefan Chiritescu Head of Planning Graffiti BBDO

“Once lead by technology mobile marketing must now be creative led” Scott Seaborn, Head of Mobile, Ogilvy Group – The Netsize Guide 2009

http://mobilemarketer.ro

dan.virtopeanu@voxline.ro