celebrity cruises brand story telling - las vegas, ny oct 19th, … · 2015-11-04 · starbucks...

Celebrity Cruises – Brand Story Telling - Las Vegas, NY Oct 19th, 2015

Agenda

Quick Question

Telling Your Brand Story

Case Study Example

Other things to consider

Key Takeaways

Telling Your Brand Story Imagery – break out of the clutter

Content/Language – refresh your tone

Integrate campaigns across

platforms

Make an emotional connection

Holidays

Bolder Images

Presidents Day

Bolder Images

Language/Content

Your Brand Here

Make An Emotion Connection

Integrated Campaign

Case Study

Video

Key components:

Why Celebrity? – Outdoor Space, Unique Brand

Attribute

Multi channel activation

Live events – surprise element

Travel Agents/Key Partners

Case Study = Why It Worked?

Email is not dead – always

segment

Video for digital

improves clicks by at least +10%

Print can help

augment but not replace

other options

Content Marketing should be

part of your media mix

Live Events/Social

activation

Other Things To Consider

Revisit your brand’s imagery, language, and ability to go

across channels

Establish a campaign that can deliver your core

attributes in a way that breaks thru. Make a

connection!

Understand channels that

work best – all of them won’t pay

off in ROI

Key Takeaways

THANK YOU!