celio case study

STORE LAUNCH SOCIAL MEDIA BUZZ

CASE STUDY

OVERVIEW

Celio Store Launch

Objective

Need for social media buzz for the store launch

Plan and Idea Flow

How we created Social Media buzz out of the store launch

Facebook

Twitter

Benefits of the campaign

Learnings and Insights

OBJECTIVE

* TO CREATE BUZZ ABOUT THE STORE LAUNCH

* TO INCREASE INTERACTIONS ON ALL THE PLATFORMS

WHERE BRAND IS ACTIVE

* TO BRING ABOUT AN INCREASE IN SALES

AND BRAND AWARENESS ON THE PAGE

Need for Social Media buzz for the store launchTotally 29 stores all over India

The 30th store was launched at Linking road, Bandra

The location happens to be one of the top shopping destinations in Mumbai

One of the ways to promote the same, to reach out to target audience via Social Media Platforms

Plan and Ideas Flow

The Thought : Its all about Living it BIG, living it in Style.. Living it the

Celio* Way.

The Result : Campaign Logo Identity, Campaign Strategy,

Planning and Ideas.

A New Identity is borne..

“Live Life the

Celio Way”

How we created Social Media buzz out of the store

launch?

E-mailers sent out to active fans

LAUNCHED A STORE AT BANDRA

SOCIAL MEDIA BUZZ CREATED FOR THE LAUNCH

Celio Coupon Activity

Live Life the Celio Way Contest

Live Social Media Coverage

Live Life the Celio Way : Campaign Timeline

Phase I : Coupon Activity

Phase II : Live Life the Celio Way

Contest

Phase III : Launch Buzz,

Conceptualizing In Store Social Media

Integration and Live Social Media

Coverage

Polls, Picture Updates, Contest Communication

Celio Coupon Activity & Live Life the Celio Way Contest

The Coupon Activity received an amazing response wherein every 1 our of 4 fans registered themselves.

We also received a lot of queries for Celio* store addresses leading to walk-ins and footfalls.

We received over 65 entries on less than a week for Live Live the

Celio Way contest.

Winner of the Live Life the Celio Way with the celebrity guest Ritiesh Deshmukh

Standies at the store

CELIO* Voucher Communication- crisp,

shareable, eye-catching.

Live Life the CELIO* Way Contest

Communication

92 Followers in less than 3 weeks…Over 150+ tweets.

Celebrity MissMalini tweeted and created a viral PR loop about the event…

The VIRAL PR Story : Celio Store Launch

Popular Celebrity MissMalini picks up the launch story hours after the Store Launch….

The Result?

Celio Coverage at over 13 Portals Online

BENEFITS OF CAMPAIGN

Social Media Coverage and Print Integration

Print Standee Design at the

Store.

Post Live life the CELIO* way on Facebook &

Foursquare

THANK YOU