census 2020: kansascounts · 2019-08-14 · . additional funding grant application - consideration....

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Census 2020: KansasCounts

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Wendi StarkCensus Outreach

ManagerLeague of Kansas

Municipalities census@lkm.org

785.409.9868

Megan GillilandCommunications & Education Manager

League of Kansas Municipalities

mgilliland@lkm.org785.354.9565

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Today’s TopicsSocial Media Advertising Grant• Grant Application Guidelines• Grant Application

League’s Census Efforts

Census Review for Application• Barriers to Participation• Hard-to-Count Populations

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Grant Application Guidelines

• Applications will be open from August 14 –November 27, 2019

• Only cities in the state of Kansas may apply for grant funding

• Grants will be awarded in January 2020• Guidelines have been attached as part of this

webinar

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Application Process & QuestionsApplication Process: Cities must submit a proposal online (LKM Grant Application).

• Each city may submit one proposal• Applicants must be affiliated with a city• Proposals due: November 27, 2019• Estimated notification of grant awards: December 2019• Grant period: January 2020 – July 2020

Application Questions:• City demographic data• Complete Count Committee contact information• Inventory of city’s communication and social media tools• Amount requested• Description of social media platforms through which your city intends to purchase

advertising with grant funds• Description of how your city plans to target HTC populations through social media

advertising

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Social Media Grant Application - PreferenceGrants will be awarded to cities with thoughtful, innovative strategies for reaching residents through social media platforms. Preference will be given to proposals that demonstrate the following:

• Active participation in a city or county Complete Count Committee (CCC)• Identification of the city’s Hard-to-Count (HTC) population• Identification of a Census Point of Contact• Description of how city expects to spend social media advertising grant award• Population of city or social media audience• Following the League’s Census 2020 social media efforts through KansasCounts

(@KansasCounts) on at least one social media platform (Twitter, Facebook, or Instagram) and engaging (like/share/tag)

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Social Media Grant Application - Consideration

Consideration will be given to proposalsthat provide the following:• Description of strategies to address HTC

population using advertising throughcity’s social media platform(s)

• Inventory of city’s communications andsocial media platforms includingaudience size

• Plan to track and measure engagementof social media advertising

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Social Media Grant Size

Grant amounts will vary, depending on proposed activities and the city’s capacity. Based on the number of applications, grants will be awarded up to $2,000.

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Additional Funding Grant Application - Preference

Grants will be awarded to cities with thoughtful,innovative strategies for reaching residentsthrough printed Census 2020 materials.

Preference will be given to proposals thatdemonstrate the following:• Active participation in a city or county

Complete Count Committee (CCC)• Identification of the city’s Hard-to-Count

(HTC) population• Identification of a Census Point of Contact• Limited access to other outreach platforms

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Additional Funding Grant Application - Consideration

Consideration will be given to proposals that provide the following:• Description of how city expects to spend additional printing grant award• Description of strategies to address HTC population using additional printing grant award• Inventory of city’s communications and social media platforms including audience size• Plan to track and measure engagement

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Additional Funding Grant Size

Grant amounts will vary, depending on proposed activities and the city’s capacity. Based on the number of applications, grants will be awarded up to $500.

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Grant Application

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Grant Application

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What the League is Doing to Support Census Efforts

• Assistance with local organizing efforts• Presentations at state-wide, regional, and local meetings• Funding for social media advertising grants to cities• Educational/Informational webinars on key census topics• Coordination with state partnership specialists and the statewide Complete Count

Committee• Creating personalized profiles for cities to help tell the story of how population data affects

their local community• Coordination with the State Data Center to ensure data records are as accurate as possible

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League Communication Support • Assistance with media and messaging about the 2020 Census• Downloadable graphics, fact sheets, FAQs, and social media content• At least 12 social media messages and graphics for Instagram, Facebook, and Twitter• Social media usage webinar in November• At least 3 Kansas-specific census videos• Utility billing messaging• KansasCounts logos• Informational articles that can be used in city/county/community newsletters or websites• Personalized profiles for cities to help tell the story of how population data affects their local city • Website (www.kansascounts.org) – source of 2020 Census information for the state of Kansas

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League Statewide AdvertisingIn addition to providing funds to cities, the League plans to purchase radio, print, and digital media statewide to promote the 2020 Census.

The League will provide Kansas-specific Census articles to the Kansas Press Association for publication in newspapers statewide.

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CensusOverview

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Local Impacts of Census Data:• Infrastructure & transportation planning• Emergency preparedness, disaster relief, & resiliency

planning• Education planning & design of curricula• Medical planning (public health tracking, disease control)• Socioeconomic research on communities which can lead

to grants• Statistics & metrics used in journalism & news reporting• Determining new markets & where to expand• Location of retail outlets & logistics facilities• Workforce development

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Barriers to Census Participation• Language barriers• Mistrust in government• Privacy/Cybersecurity concerns• Physical barriers such as inaccessible multifamily units

and gated communities• Nontraditional living arrangements• Lack of reliable broadband or internet access

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Hard-to-Count (HTC) Populations• Children under 5 years old• Racial and ethnic minorities• Non-English speakers• Immigrants• Renters and residents who move

often• Alternative or overcrowded housing

units• Gated communities and publicly

inaccessible multifamily units• Persons displaced by natural

disasters• Persons experiencing homelessness• Young mobile adults• Single-parent headed households• Elderly/Senior Citizens

• 80,000 Kansas Latinos• 54,000 Kansas African Americans• 26,000 Kansas children under age 5

Approximately 10 percent of Kansas’s current population (284,680) lives in HTC neighborhoods. A large percentage of under-represented populations reside in such communities, including more than:

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Action Steps for Applying

Submit Grant Application

Follow us on Social Media

Join or Form a Local CCC/ID Census Point of Contact

ID HTC population & strategies to engage

HTC

Census

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2020 Census Contact InformationU.S. Census Bureau Contacts

Emily Kelley emily.c.kelley@2020census.gov

Steve Hale steven.c.hale@2020census.gov

Alan Organ alan.e.organ@2020census.gov

Caress Adams dezenne.adams@2020census.gov

Carlos Urquilla Diaz carlos.urquilla.diaz@2020census.gov

Kansas Census Contacts

Kansas Department of Commerce

Dan Hoyt Dan.Hoyt@ks.gov

Kansas League of Municipalities

Wendi Stark census@lkm.org

Kansas Census State Data Center

Xan Wedel KansasSDC@ku.edu

www.kansascounts.org

(785) 409.9868

Follow us on Social Media

Twitter: @KansasCountsFacebook: #Kansas CountsInstagram: #kansascountsPinterest: kansascounts